6. Susan’s Tips
• Match keywords to the social networks where they perform
best
• Use alerts to add a geographic focus to your searches
• Integrate alerts with Slack
• Use Most Shared to filter and refine the articles to be
analysed in Content Analysis
• Use Most Shared to get specific examples for Content
Analysis reports
12. Steve’s Tips
See who amplified content
• Twitter
• Facebook
Analyse headlines and more
• Wordcloud
• Text analysis
Review and share influencer content
Track links & mentions over time