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Backlinks
Practical Tips
@susancmoeller @buzzsumo
Susan Moeller
Manager, BuzzSumo
susan@buzzsumo.com
@susancmoeller
What is a backlink?
Why are they
important?
Create linkable content
• Serious, opinion-forming journalism
• New insight based on in-depth research
• Evergreen content
• Long form content (mo...
• Short form
• Entertaining quizzes or videos (these draw
shares more than links)
• No new information
• repeating results...
Relationship between shares and links?
Be The Best Answer
Be The Best Answer
Be The Best Answer
• Answer a question people care about
• Promise (and deliver) specific value
• Demonstrate Authority an...
How to Actively Build Links
Competitor Research and Outreach
Competitor Research and Outreach
Unlinked Mentions
Unlinked Mentions
Brian Dean’s Skyscraper Technique
• Find Content that’s worth
linking to
• Make it better
• Reach out to people who
might ...
Link etiquette
Think relationally
Be helpful
Thank the sites that link to you
Link etiquette
Summary
Create Linkable Content
Do original research
Be the best answer
Evergreen
Long-form
Summary
Actively work on building links
Reach out to sites that link to competitors
Follow up on unlinked mentions
Skyscra...
Great Resources:
• Skyscraper technique: Brian Dean
– http://backlinko.com/skyscraper-technique
• Neil Patel and Eric Siu ...
Thank You
Susan Moeller
Manager, BuzzSumo
susan@buzzsumo.com
@susancmoeller
BuzzSumo Practical Tips for Backlinks
BuzzSumo Practical Tips for Backlinks
BuzzSumo Practical Tips for Backlinks
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BuzzSumo Practical Tips for Backlinks Slide 1 BuzzSumo Practical Tips for Backlinks Slide 2 BuzzSumo Practical Tips for Backlinks Slide 3 BuzzSumo Practical Tips for Backlinks Slide 4 BuzzSumo Practical Tips for Backlinks Slide 5 BuzzSumo Practical Tips for Backlinks Slide 6 BuzzSumo Practical Tips for Backlinks Slide 7 BuzzSumo Practical Tips for Backlinks Slide 8 BuzzSumo Practical Tips for Backlinks Slide 9 BuzzSumo Practical Tips for Backlinks Slide 10 BuzzSumo Practical Tips for Backlinks Slide 11 BuzzSumo Practical Tips for Backlinks Slide 12 BuzzSumo Practical Tips for Backlinks Slide 13 BuzzSumo Practical Tips for Backlinks Slide 14 BuzzSumo Practical Tips for Backlinks Slide 15 BuzzSumo Practical Tips for Backlinks Slide 16 BuzzSumo Practical Tips for Backlinks Slide 17 BuzzSumo Practical Tips for Backlinks Slide 18 BuzzSumo Practical Tips for Backlinks Slide 19 BuzzSumo Practical Tips for Backlinks Slide 20 BuzzSumo Practical Tips for Backlinks Slide 21 BuzzSumo Practical Tips for Backlinks Slide 22 BuzzSumo Practical Tips for Backlinks Slide 23 BuzzSumo Practical Tips for Backlinks Slide 24 BuzzSumo Practical Tips for Backlinks Slide 25
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20 Minute webinar focusing on backlinks

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BuzzSumo Practical Tips for Backlinks

  1. 1. Backlinks Practical Tips @susancmoeller @buzzsumo
  2. 2. Susan Moeller Manager, BuzzSumo susan@buzzsumo.com @susancmoeller
  3. 3. What is a backlink? Why are they important?
  4. 4. Create linkable content
  5. 5. • Serious, opinion-forming journalism • New insight based on in-depth research • Evergreen content • Long form content (more than 1000 words) • List posts • Why posts Content that is more likely to acquire links:
  6. 6. • Short form • Entertaining quizzes or videos (these draw shares more than links) • No new information • repeating results of prior studies • advice that’s not backed by serious study Content that is less likely to acquire links
  7. 7. Relationship between shares and links?
  8. 8. Be The Best Answer
  9. 9. Be The Best Answer
  10. 10. Be The Best Answer • Answer a question people care about • Promise (and deliver) specific value • Demonstrate Authority and Credibility • Back up assertions with case studies and example • Decide on an update schedule • Be comprehensive and complete • Summarize clearly • Structure well • Teach effectively
  11. 11. How to Actively Build Links
  12. 12. Competitor Research and Outreach
  13. 13. Competitor Research and Outreach
  14. 14. Unlinked Mentions
  15. 15. Unlinked Mentions
  16. 16. Brian Dean’s Skyscraper Technique • Find Content that’s worth linking to • Make it better • Reach out to people who might want to link to your new and improved version
  17. 17. Link etiquette Think relationally Be helpful Thank the sites that link to you
  18. 18. Link etiquette
  19. 19. Summary Create Linkable Content Do original research Be the best answer Evergreen Long-form
  20. 20. Summary Actively work on building links Reach out to sites that link to competitors Follow up on unlinked mentions Skyscraper technique
  21. 21. Great Resources: • Skyscraper technique: Brian Dean – http://backlinko.com/skyscraper-technique • Neil Patel and Eric Siu on Marketing School: – https://www.producthunt.com/podcasts/marketing-school- learn-the-fundamentals-of-quality-link-building
  22. 22. Thank You Susan Moeller Manager, BuzzSumo susan@buzzsumo.com @susancmoeller
  • rogerblverhoeven

    Jan. 24, 2018
  • cesarguillen

    Aug. 31, 2016
  • Marcolinu

    Aug. 30, 2016
  • wannaberyan

    Aug. 30, 2016

20 Minute webinar focusing on backlinks

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