Short demo of BuzzSumo's backlinks tool for subscribers

1. Using Backlink Data
www.buzzsumo.com

2. Steve Rayson
@steverayson
steve@buzzsumo.com

3. BuzzSumo Link Data
Sources: Content Marketing Institute, CMO council, Content 2012
Partnership with Majestic

4. Shares are not
enough

5. Shares & Links

6. Links remain an important ranking factor
Sources: Content Marketing Institute, CMO council, Content 2012

8. Getting Links Is Hard

9. Find the Content that gets Shares
and Links

10. Content That Gets Links
• Authoritative content that answers popular
questions, such as ‘what is ..?’
• Strong opinion posts and political posts
• Content that provides original research and
insights
• Content that leverages a trending topic but that
also provides practical insights

19. Trending
Content

21. Find the content that gets links

22. Backlink Outreach
The single best opportunity to gain new
backlinks is to find articles that mention
you but that do not link to you, and to
request a link.

23. BuzzSumo Alerts

24. BuzzSumo Alerts

26. Thank you.
BuzzSumo.com
@steverayson

27. Shares and Links
Sources: Content Marketing Institute, CMO council, Content 2012
Why People
Share Content
Why People
Link To Content
To share entertaining content
To nourish relationships
To get the word out about
causes they care for
To share helpful and valuable
content
To be part of a tribe and
define themselves
As reference to support an
article
To share authoritative content
including research and facts
To share valuable content
such as guides
To share evergreen content
that is less likely to change