SlideShare ist ein Scribd-Unternehmen logo
1 von 91
Downloaden Sie, um offline zu lesen
BuzzStream Presents: 
8 Easy Steps to 
Writing Kick-Ass 
Landing Page 
Copy 
@Joel Klettke 
Copywriter & Professional Loose Cannon 
http://www.businesscasualcopywriting
Copywriting 
isn’t 
about 
inspiration…
8 Easy Steps to Writing Killer Landing Page Copy
Science has a process. 
Effective writing does too.
1 Research & Analysis
8 Easy Steps to Writing Killer Landing Page Copy
Pain points 
+ 
Priorities
Anxieties 
+ 
Objections
How do they talk about their 
problem?
Their stories. 
Their concerns. 
Their words.
You’ve probably already got ‘em.
Reviews, testimonials, forums, 
Q&A, sales team & your emails.
8 Easy Steps to Writing Killer Landing Page Copy
USP 
+ 
Priorities
How do they talk about 
their solution?
“Build a lexicon!”
A what?!
“A researched list of words to 
incorporate in your copy.” 
(See: http://www.portent.com/blog/copywriting/lexicon.htm)
“Collect words.”
2 Find Your Voice
Voice embodies values. 
Tone expresses them.
Voice is always consistent. 
Tone changes to context.
… ?
Use “X” but not “Y” 
Funny, but not crude 
Professional, but not cold 
Upbeat, but not naive
Does mean/Doesn’t mean 
Tone: Energetic 
Does mean: 
Upbeat: Convey passion and excitement, use action-oriented 
adjectives. 
Doesn’t mean: 
Excitable: Don’t overuse exclamation marks or capital 
letters. 
Exaggerated: Don’t use hyperbolic, hard-to-believe 
statements
3 Define Your USP
“Why should I buy from you?”
8 Easy Steps to Writing Killer Landing Page Copy
NOBODY WANTS: 
“High quality” 
“Best service” 
“Industry-standard” 
“Flexible platform” 
“Go the extra mile”
You don’t know your customer, 
until…
You don’t know your customer, 
until… 
… you can finish their 
sentences.
“The one that ________” 
“Without ___ I could never have 
___” 
“They make ___ for ___ 
so that they can ___”
“The one that lets you…”
4 Determine Your CTA
Call to action?
Call to action value
“I want to _________”
8 Easy Steps to Writing Killer Landing Page Copy
Desirable 
Obvious 
Unambiguous
8 Easy Steps to Writing Killer Landing Page Copy
8 Easy Steps to Writing Killer Landing Page Copy
8 Easy Steps to Writing Killer Landing Page Copy
5 Form Your Core Message
“Who are they?” 
“What do they do?” 
“Who is this for?” 
“How does this solve 
my problem?” 
“What now?”
8 Easy Steps to Writing Killer Landing Page Copy
Avoid “We”, unless…
“Because.”
1. Prioritize features 
2. Frame through a benefit 
3. Couple with an action
“Our huge database of nutritional 
information…” 
vs. 
“Quickly and accurately track your 
diet while on the go!”
Define the outcome! 
Bad: “Make your X more effective.” 
Good: “Increase leads and sales.”
8 Easy Steps to Writing Killer Landing Page Copy
Motivation 
Anxiety 
Demand
Motivation 
Anxiety 
Demand
Shorter copy when… 
Low anxiety 
Low cost 
Low commitment
Longer copy when… 
High anxiety 
High cost 
High commitment
Let awareness shape your 
message.
1. Most aware 
2. Aware, not convinced 
3. Preference forming 
4. Aware of problem & possible need 
5. Don’t know they need it 
http://copyhackers.com/product/handbook-how-to-write-a-long-form-sales-letter-page/
8 Easy Steps to Writing Killer Landing Page Copy
6 Add Support
Every emotional claim needs 
rational support.
Specific claim? 
Specific proof!
8 Easy Steps to Writing Killer Landing Page Copy
“Before coming to _____, … 
They helped us _____ … 
Now, we can _____.”
2 Part Mini-Series: 
“Testify! How to Wield the Power of Your Brand 
Testimonials” 
http://www.iacquire.com/blog/testify-how-to-wield-the- 
power-of-your-brand-testimonials
!!!
8 Easy Steps to Writing Killer Landing Page Copy
8 Easy Steps to Writing Killer Landing Page Copy
8 Easy Steps to Writing Killer Landing Page Copy
8 Easy Steps to Writing Killer Landing Page Copy
7 Write Your Headline
Reinventing the wheel 
is a massive waste of time.
1. Strongest pain point 
2. Key benefit 
3. Highly desirable outcome
Think of your headline 
as a promise.
Unique 
Specific 
Succinct
8 Easy Steps to Writing Killer Landing Page Copy
8 Easy Steps to Writing Killer Landing Page Copy
“Turn [Problem] Into [HDO]”
“The Only [Phrase] That Will [HDO] 
for [Target Customer]”
“Get the [Rarely Seen Adjective] 
Power of [What Your Product Does] 
Without [Pain]”
Use sub-headlines to… 
Clarify 
Confirm 
Convince
8 Easy Steps to Writing Killer Landing Page Copy
8 Easy Steps to Writing Killer Landing Page Copy
8 Edit (Without Mercy)
3 Levels: 
Language, Layout, Message
Language 
Typos 
Grammar 
Word choice
Layout 
Scan-ability 
Readability 
Context
Message 
Clarity 
Brevity 
Persuasiveness
There’s a checklist! 
(You're welcome.) 
http://businesscasualcopywriting.com/handy-landing-page-copy-editing-checklist/
Process makes perfect.
Thank you! 
Design by 
@JoelKlettke
Brought to you by: 
BuzzStream 
Blogger & Influencer Outreach 
www.BuzzStream.com

Weitere ähnliche Inhalte

Was ist angesagt?

How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into MarketingEd Fry
 
5 Tips for Presenting to Executives
5 Tips for Presenting to Executives5 Tips for Presenting to Executives
5 Tips for Presenting to Executivesspeakingppt
 
The Discomfort Zone: How leaders turn difficult conversations into breakthroughs
The Discomfort Zone: How leaders turn difficult conversations into breakthroughsThe Discomfort Zone: How leaders turn difficult conversations into breakthroughs
The Discomfort Zone: How leaders turn difficult conversations into breakthroughsMarcia Reynolds, PsyD, MCC
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next Tessa Mero
 
17 Things Powerful People Say
17 Things Powerful People Say17 Things Powerful People Say
17 Things Powerful People SayGetSmarter
 
Introduction to Jobs to Be Done
Introduction to Jobs to Be DoneIntroduction to Jobs to Be Done
Introduction to Jobs to Be DoneMichele Hansen
 
Finding Our Happy Place in the Internet of Things
Finding Our Happy Place in the Internet of ThingsFinding Our Happy Place in the Internet of Things
Finding Our Happy Place in the Internet of ThingsPamela Pavliscak
 
31+ Startup Tools, Both Online & Offline
31+ Startup Tools, Both Online & Offline31+ Startup Tools, Both Online & Offline
31+ Startup Tools, Both Online & OfflinePixc
 
30-Day Facebook PM Interview Study Guide
30-Day Facebook PM Interview Study Guide30-Day Facebook PM Interview Study Guide
30-Day Facebook PM Interview Study GuideLewis Lin 🦊
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Statscontently
 
Build a Kickass team - no pingpong table required
Build a Kickass team  - no pingpong table requiredBuild a Kickass team  - no pingpong table required
Build a Kickass team - no pingpong table requiredFrancois Mazoudier
 
10 Growth Hacking Strategies for Startups
10 Growth Hacking Strategies for Startups10 Growth Hacking Strategies for Startups
10 Growth Hacking Strategies for StartupsBrian Downard
 
Dealing with difficult conversations at work
Dealing with difficult conversations at work Dealing with difficult conversations at work
Dealing with difficult conversations at work Richard Riche
 
Clickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesClickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesVenngage
 
“Haves” and “have-mores”: the accelerating digitization of the US economy
“Haves” and “have-mores”: the accelerating digitization of the US economy“Haves” and “have-mores”: the accelerating digitization of the US economy
“Haves” and “have-mores”: the accelerating digitization of the US economyMcKinsey on Marketing & Sales
 
The Future of Everything
The Future of EverythingThe Future of Everything
The Future of EverythingCharbel Zeaiter
 
The 5 steps to Sales Dominance
The 5 steps to Sales DominanceThe 5 steps to Sales Dominance
The 5 steps to Sales DominanceLeadSimple
 
How To Create An Impacting Startup Name
How To Create An Impacting Startup NameHow To Create An Impacting Startup Name
How To Create An Impacting Startup NameTommaso Di Bartolo
 
How to win on the customer experience battleground; where businesses are won ...
How to win on the customer experience battleground; where businesses are won ...How to win on the customer experience battleground; where businesses are won ...
How to win on the customer experience battleground; where businesses are won ...Noojee Contact Solutions
 
PSFK Future of Work Report
PSFK Future of Work ReportPSFK Future of Work Report
PSFK Future of Work ReportPSFK
 

Was ist angesagt? (20)

How To (Really) Get Into Marketing
How To (Really) Get Into MarketingHow To (Really) Get Into Marketing
How To (Really) Get Into Marketing
 
5 Tips for Presenting to Executives
5 Tips for Presenting to Executives5 Tips for Presenting to Executives
5 Tips for Presenting to Executives
 
The Discomfort Zone: How leaders turn difficult conversations into breakthroughs
The Discomfort Zone: How leaders turn difficult conversations into breakthroughsThe Discomfort Zone: How leaders turn difficult conversations into breakthroughs
The Discomfort Zone: How leaders turn difficult conversations into breakthroughs
 
Getting into the tech field. what next
Getting into the tech field. what next Getting into the tech field. what next
Getting into the tech field. what next
 
17 Things Powerful People Say
17 Things Powerful People Say17 Things Powerful People Say
17 Things Powerful People Say
 
Introduction to Jobs to Be Done
Introduction to Jobs to Be DoneIntroduction to Jobs to Be Done
Introduction to Jobs to Be Done
 
Finding Our Happy Place in the Internet of Things
Finding Our Happy Place in the Internet of ThingsFinding Our Happy Place in the Internet of Things
Finding Our Happy Place in the Internet of Things
 
31+ Startup Tools, Both Online & Offline
31+ Startup Tools, Both Online & Offline31+ Startup Tools, Both Online & Offline
31+ Startup Tools, Both Online & Offline
 
30-Day Facebook PM Interview Study Guide
30-Day Facebook PM Interview Study Guide30-Day Facebook PM Interview Study Guide
30-Day Facebook PM Interview Study Guide
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats
 
Build a Kickass team - no pingpong table required
Build a Kickass team  - no pingpong table requiredBuild a Kickass team  - no pingpong table required
Build a Kickass team - no pingpong table required
 
10 Growth Hacking Strategies for Startups
10 Growth Hacking Strategies for Startups10 Growth Hacking Strategies for Startups
10 Growth Hacking Strategies for Startups
 
Dealing with difficult conversations at work
Dealing with difficult conversations at work Dealing with difficult conversations at work
Dealing with difficult conversations at work
 
Clickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable HeadlinesClickbait: A Guide To Writing Un-Ignorable Headlines
Clickbait: A Guide To Writing Un-Ignorable Headlines
 
“Haves” and “have-mores”: the accelerating digitization of the US economy
“Haves” and “have-mores”: the accelerating digitization of the US economy“Haves” and “have-mores”: the accelerating digitization of the US economy
“Haves” and “have-mores”: the accelerating digitization of the US economy
 
The Future of Everything
The Future of EverythingThe Future of Everything
The Future of Everything
 
The 5 steps to Sales Dominance
The 5 steps to Sales DominanceThe 5 steps to Sales Dominance
The 5 steps to Sales Dominance
 
How To Create An Impacting Startup Name
How To Create An Impacting Startup NameHow To Create An Impacting Startup Name
How To Create An Impacting Startup Name
 
How to win on the customer experience battleground; where businesses are won ...
How to win on the customer experience battleground; where businesses are won ...How to win on the customer experience battleground; where businesses are won ...
How to win on the customer experience battleground; where businesses are won ...
 
PSFK Future of Work Report
PSFK Future of Work ReportPSFK Future of Work Report
PSFK Future of Work Report
 

Andere mochten auch

Forget the Fairy Dust - How to Create Content That (Actually) Works
Forget the Fairy Dust - How to Create Content That (Actually) WorksForget the Fairy Dust - How to Create Content That (Actually) Works
Forget the Fairy Dust - How to Create Content That (Actually) WorksJoel Klettke
 
Conversion Optimization - 6 Power Tricks of the Trade
Conversion Optimization - 6 Power Tricks of the TradeConversion Optimization - 6 Power Tricks of the Trade
Conversion Optimization - 6 Power Tricks of the TradeAngie Schottmuller
 
How to Use Neuroscience to Increase Conversions
How to Use Neuroscience to Increase ConversionsHow to Use Neuroscience to Increase Conversions
How to Use Neuroscience to Increase ConversionsVincent Davidsen
 
8 Lead Generation Landing Page Tips
8 Lead Generation Landing Page Tips8 Lead Generation Landing Page Tips
8 Lead Generation Landing Page Tipsion interactive
 
Hacking Lead Gen - Tools, Resources, and Strategy
Hacking Lead Gen - Tools, Resources, and StrategyHacking Lead Gen - Tools, Resources, and Strategy
Hacking Lead Gen - Tools, Resources, and StrategySales Hacker
 
5 Winning Lead Gen Tactics You Haven't Tried, Yet
5 Winning Lead Gen Tactics You Haven't Tried, Yet5 Winning Lead Gen Tactics You Haven't Tried, Yet
5 Winning Lead Gen Tactics You Haven't Tried, YetDemandWave
 
How to Deliver Presentations that ACTUALLY Drive Sales
How to Deliver Presentations that ACTUALLY Drive SalesHow to Deliver Presentations that ACTUALLY Drive Sales
How to Deliver Presentations that ACTUALLY Drive SalesRoss Simmonds
 
50 Landing Page Best Practices
50 Landing Page Best Practices50 Landing Page Best Practices
50 Landing Page Best Practicesion interactive
 
Copywriting Tips for the Three Most Important Pages on Your Website
Copywriting Tips for the  Three Most Important Pages on Your WebsiteCopywriting Tips for the  Three Most Important Pages on Your Website
Copywriting Tips for the Three Most Important Pages on Your WebsiteBarry Feldman
 
How to Design a High Converting Landing Page
How to Design a High Converting Landing PageHow to Design a High Converting Landing Page
How to Design a High Converting Landing PageBryan Eisenberg
 
Botsociety.io - Landing Page Benchmark
Botsociety.io - Landing Page BenchmarkBotsociety.io - Landing Page Benchmark
Botsociety.io - Landing Page BenchmarkNiccolò Di Gregorio
 
The Anatomy of a Landing Page
The Anatomy of a Landing PageThe Anatomy of a Landing Page
The Anatomy of a Landing PageHubSpot
 
15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedInLinkedIn
 

Andere mochten auch (14)

Forget the Fairy Dust - How to Create Content That (Actually) Works
Forget the Fairy Dust - How to Create Content That (Actually) WorksForget the Fairy Dust - How to Create Content That (Actually) Works
Forget the Fairy Dust - How to Create Content That (Actually) Works
 
Conversion Optimization - 6 Power Tricks of the Trade
Conversion Optimization - 6 Power Tricks of the TradeConversion Optimization - 6 Power Tricks of the Trade
Conversion Optimization - 6 Power Tricks of the Trade
 
How to Use Neuroscience to Increase Conversions
How to Use Neuroscience to Increase ConversionsHow to Use Neuroscience to Increase Conversions
How to Use Neuroscience to Increase Conversions
 
8 Lead Generation Landing Page Tips
8 Lead Generation Landing Page Tips8 Lead Generation Landing Page Tips
8 Lead Generation Landing Page Tips
 
Hacking Lead Gen - Tools, Resources, and Strategy
Hacking Lead Gen - Tools, Resources, and StrategyHacking Lead Gen - Tools, Resources, and Strategy
Hacking Lead Gen - Tools, Resources, and Strategy
 
9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]
9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]
9 Lead Gen Tactics From 2 Rapidly Growing Startups [Webinar]
 
5 Winning Lead Gen Tactics You Haven't Tried, Yet
5 Winning Lead Gen Tactics You Haven't Tried, Yet5 Winning Lead Gen Tactics You Haven't Tried, Yet
5 Winning Lead Gen Tactics You Haven't Tried, Yet
 
How to Deliver Presentations that ACTUALLY Drive Sales
How to Deliver Presentations that ACTUALLY Drive SalesHow to Deliver Presentations that ACTUALLY Drive Sales
How to Deliver Presentations that ACTUALLY Drive Sales
 
50 Landing Page Best Practices
50 Landing Page Best Practices50 Landing Page Best Practices
50 Landing Page Best Practices
 
Copywriting Tips for the Three Most Important Pages on Your Website
Copywriting Tips for the  Three Most Important Pages on Your WebsiteCopywriting Tips for the  Three Most Important Pages on Your Website
Copywriting Tips for the Three Most Important Pages on Your Website
 
How to Design a High Converting Landing Page
How to Design a High Converting Landing PageHow to Design a High Converting Landing Page
How to Design a High Converting Landing Page
 
Botsociety.io - Landing Page Benchmark
Botsociety.io - Landing Page BenchmarkBotsociety.io - Landing Page Benchmark
Botsociety.io - Landing Page Benchmark
 
The Anatomy of a Landing Page
The Anatomy of a Landing PageThe Anatomy of a Landing Page
The Anatomy of a Landing Page
 
15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn15 Tips for Compelling Company Updates on LinkedIn
15 Tips for Compelling Company Updates on LinkedIn
 

Ähnlich wie 8 Easy Steps to Writing Killer Landing Page Copy

How To Help Visitors Make The L.E.A.P. From "No" To "Hell YES!"
How To Help Visitors Make The L.E.A.P. From "No" To "Hell YES!"How To Help Visitors Make The L.E.A.P. From "No" To "Hell YES!"
How To Help Visitors Make The L.E.A.P. From "No" To "Hell YES!"Loc Tran
 
The Conversion Copywriting Guide To Help Your Business Convert More Customers
The Conversion Copywriting Guide To Help Your Business Convert More CustomersThe Conversion Copywriting Guide To Help Your Business Convert More Customers
The Conversion Copywriting Guide To Help Your Business Convert More CustomersYou & Co
 
Customer Development - Identifying and Testing Startup Hypotheses
Customer Development - Identifying and Testing Startup HypothesesCustomer Development - Identifying and Testing Startup Hypotheses
Customer Development - Identifying and Testing Startup HypothesesHenrik Berglund
 
[GHOST PARTNER] Content is the killer app
[GHOST PARTNER] Content is the killer app[GHOST PARTNER] Content is the killer app
[GHOST PARTNER] Content is the killer appGhost Partner
 
Advertising Headlines That Will Make You Rich
Advertising Headlines That Will Make You RichAdvertising Headlines That Will Make You Rich
Advertising Headlines That Will Make You RichBruce Peck
 
September 2012 Wine and Web: Content Strategy
September 2012 Wine and Web: Content StrategySeptember 2012 Wine and Web: Content Strategy
September 2012 Wine and Web: Content StrategyOrbit Media Studios
 
Copywriting For The Web
Copywriting For The WebCopywriting For The Web
Copywriting For The WebStrategiCopy
 
How to make Visual Ads
How to make Visual AdsHow to make Visual Ads
How to make Visual AdsKEYUR
 
Design for Delight - The Innovation Catalysts
Design for Delight - The Innovation CatalystsDesign for Delight - The Innovation Catalysts
Design for Delight - The Innovation CatalystsStephen Gay
 
Problems and Core thoughts
Problems and Core thoughtsProblems and Core thoughts
Problems and Core thoughtsPaul McEnany
 
Don't Write for Spiders: Content Marketing Presentation
Don't Write for Spiders: Content Marketing Presentation Don't Write for Spiders: Content Marketing Presentation
Don't Write for Spiders: Content Marketing Presentation Autumn Sullivan
 
PixelSpoke Lunch + Learn: Creating and Testing Marketing Messages
PixelSpoke Lunch + Learn: Creating and Testing Marketing MessagesPixelSpoke Lunch + Learn: Creating and Testing Marketing Messages
PixelSpoke Lunch + Learn: Creating and Testing Marketing MessagesPixelSpoke
 
Lean product discovery: Build the right sh*t - ProductCamp Austin - PCA19
Lean product discovery: Build the right sh*t - ProductCamp Austin - PCA19Lean product discovery: Build the right sh*t - ProductCamp Austin - PCA19
Lean product discovery: Build the right sh*t - ProductCamp Austin - PCA19Daniel Katz
 
Introduction to The Lean Startup
Introduction to The Lean StartupIntroduction to The Lean Startup
Introduction to The Lean StartupDanny Boice
 
Improving Performance in Operations
Improving Performance in OperationsImproving Performance in Operations
Improving Performance in OperationsGovLoop
 
Best Practices Networking
Best Practices NetworkingBest Practices Networking
Best Practices NetworkingCRRoof
 
Best Practices Networking
Best Practices NetworkingBest Practices Networking
Best Practices NetworkingCRRoof
 

Ähnlich wie 8 Easy Steps to Writing Killer Landing Page Copy (20)

How To Help Visitors Make The L.E.A.P. From "No" To "Hell YES!"
How To Help Visitors Make The L.E.A.P. From "No" To "Hell YES!"How To Help Visitors Make The L.E.A.P. From "No" To "Hell YES!"
How To Help Visitors Make The L.E.A.P. From "No" To "Hell YES!"
 
The Conversion Copywriting Guide To Help Your Business Convert More Customers
The Conversion Copywriting Guide To Help Your Business Convert More CustomersThe Conversion Copywriting Guide To Help Your Business Convert More Customers
The Conversion Copywriting Guide To Help Your Business Convert More Customers
 
Customer Development - Identifying and Testing Startup Hypotheses
Customer Development - Identifying and Testing Startup HypothesesCustomer Development - Identifying and Testing Startup Hypotheses
Customer Development - Identifying and Testing Startup Hypotheses
 
[GHOST PARTNER] Content is the killer app
[GHOST PARTNER] Content is the killer app[GHOST PARTNER] Content is the killer app
[GHOST PARTNER] Content is the killer app
 
Advertising Headlines That Will Make You Rich
Advertising Headlines That Will Make You RichAdvertising Headlines That Will Make You Rich
Advertising Headlines That Will Make You Rich
 
September 2012 Wine and Web: Content Strategy
September 2012 Wine and Web: Content StrategySeptember 2012 Wine and Web: Content Strategy
September 2012 Wine and Web: Content Strategy
 
Copywriting For The Web
Copywriting For The WebCopywriting For The Web
Copywriting For The Web
 
How to make Visual Ads
How to make Visual AdsHow to make Visual Ads
How to make Visual Ads
 
Design for Delight - The Innovation Catalysts
Design for Delight - The Innovation CatalystsDesign for Delight - The Innovation Catalysts
Design for Delight - The Innovation Catalysts
 
Problems and Core thoughts
Problems and Core thoughtsProblems and Core thoughts
Problems and Core thoughts
 
Don't Write for Spiders: Content Marketing Presentation
Don't Write for Spiders: Content Marketing Presentation Don't Write for Spiders: Content Marketing Presentation
Don't Write for Spiders: Content Marketing Presentation
 
PixelSpoke Lunch + Learn: Creating and Testing Marketing Messages
PixelSpoke Lunch + Learn: Creating and Testing Marketing MessagesPixelSpoke Lunch + Learn: Creating and Testing Marketing Messages
PixelSpoke Lunch + Learn: Creating and Testing Marketing Messages
 
Lead Generation Best Practices (learned from 500+ website redesigns) - Andy C...
Lead Generation Best Practices (learned from 500+ website redesigns) - Andy C...Lead Generation Best Practices (learned from 500+ website redesigns) - Andy C...
Lead Generation Best Practices (learned from 500+ website redesigns) - Andy C...
 
Ias201302 webinar 1
Ias201302  webinar 1 Ias201302  webinar 1
Ias201302 webinar 1
 
Lean product discovery: Build the right sh*t - ProductCamp Austin - PCA19
Lean product discovery: Build the right sh*t - ProductCamp Austin - PCA19Lean product discovery: Build the right sh*t - ProductCamp Austin - PCA19
Lean product discovery: Build the right sh*t - ProductCamp Austin - PCA19
 
Introduction to The Lean Startup
Introduction to The Lean StartupIntroduction to The Lean Startup
Introduction to The Lean Startup
 
Improving Performance in Operations
Improving Performance in OperationsImproving Performance in Operations
Improving Performance in Operations
 
Best Practices Networking
Best Practices NetworkingBest Practices Networking
Best Practices Networking
 
Think epic be epic
Think epic be epicThink epic be epic
Think epic be epic
 
Best Practices Networking
Best Practices NetworkingBest Practices Networking
Best Practices Networking
 

Kürzlich hochgeladen

SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMNazal Digital
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneHerd
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)yaeyukimoto
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Joseph Skibbie
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxGregory Edwards
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technologyehimaibooks
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfShifali roy
 

Kürzlich hochgeladen (20)

SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Digital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEMDigital Marketing Services like SEO, SMM, SEM
Digital Marketing Services like SEO, SMM, SEM
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
Imposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not AloneImposter Syndrome in Marketing & Why You're Not Alone
Imposter Syndrome in Marketing & Why You're Not Alone
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)Digital Marketing Analytics: Driving Hotel Success (2016 May report)
Digital Marketing Analytics: Driving Hotel Success (2016 May report)
 
Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!Marketing Team of 1, A Framework To Win!
Marketing Team of 1, A Framework To Win!
 
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptxFriends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
Friends of Search '24 - Scaling SEO_ Lessons for All Types of Sites.pptx
 
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
Music and Ai Technology
Music and Ai TechnologyMusic and Ai Technology
Music and Ai Technology
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
The best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdfThe best Crypto Marketing Strategies pdf
The best Crypto Marketing Strategies pdf
 

8 Easy Steps to Writing Killer Landing Page Copy