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Finding something is the first step in decision making, but making a choice is the second step.
Information architecture should help users not just to find things, but also to make the right choice. From findability to choosability.
Because information becomes knowledge if it helps an agent to take a decision.
The presentation covers the following topics:
- the paradox of choice
- why is it difficult to choose
- the metaphor of pop out
- the cost of the cognitive bottlenecks
- how can we overcome the choice overload
- the role of information architecture to increase the choosability