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• Form first opinion/hunch
• Identify feelings and intensity
about correct decision
• identify and generate possible
options and alternatives
Intuition
• Use structured, linear
process to test and
eliminate options
• Use systematic checks
and balances
Rationality
• identify possible censes
• Determine how to verify true
causes
Intuition
• Analyze problem against
established objectives,
standards, models, theories
• Identify logical fit between
possible causes and data
Rationality
• Ring “alarm bell’
• Recognize circumstance as
unusual problematic through
experience
• Decipher patterns
• Determine what to pay attention
to
• Unravel mess using experience
and knowledge
Intuition
• Clarify circumstance
• Sort issues
• Discern specific
opportunities/risk
• Prioritize
• Gather substantiating data
• Order facts (chronology/weight)
Rationality
Circumstance Assessment
Decision Making
Problem Assessment
Integrated Roles of Intuition and Rationality
in Strategic Decision Making
Figure 13.1 Integrated roles of intuition and rationality in strategic decision making
Adapted from the book Learning to Think Strategically 4
th
Edition by Julia Sloan, Copyright 2020,

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Roles of Intuition & Rationality in Strategic Decisions

  • 1. • Form first opinion/hunch • Identify feelings and intensity about correct decision • identify and generate possible options and alternatives Intuition • Use structured, linear process to test and eliminate options • Use systematic checks and balances Rationality • identify possible censes • Determine how to verify true causes Intuition • Analyze problem against established objectives, standards, models, theories • Identify logical fit between possible causes and data Rationality • Ring “alarm bell’ • Recognize circumstance as unusual problematic through experience • Decipher patterns • Determine what to pay attention to • Unravel mess using experience and knowledge Intuition • Clarify circumstance • Sort issues • Discern specific opportunities/risk • Prioritize • Gather substantiating data • Order facts (chronology/weight) Rationality Circumstance Assessment Decision Making Problem Assessment Integrated Roles of Intuition and Rationality in Strategic Decision Making Figure 13.1 Integrated roles of intuition and rationality in strategic decision making Adapted from the book Learning to Think Strategically 4 th Edition by Julia Sloan, Copyright 2020,