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Roles of Intuition & Rationality in Strategic Decisions

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Author Julia Sloan in the book, Learning to Think Strategically, emphasizes the need for both a Creative and Rational balance in the approach.

Sloan says, "Without a well-honed intuitive sense, problem analysis can remain clinical, sanitized, and ineffectual, in that problems are exposed only superficially and analyzed without much, if any, examination of the “truthfulness” of their cause. Rationality then plays the critical role of identifying relevant information and analyzing facts." I find her approach the rest of the book equally enlightening.

This process reminds me of the Divergent/Convergent Design Think approach and equally similar to Disney’s Creative Strategy: Dreamer, Realist, and Critic approach.

I have both an electronic and audion version of the book. It is a good listen. Amazon: Learning to Think Strategically 4th Edition https://amzn.to/2Z1vyKB

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Roles of Intuition & Rationality in Strategic Decisions

  1. 1. • Form first opinion/hunch • Identify feelings and intensity about correct decision • identify and generate possible options and alternatives Intuition • Use structured, linear process to test and eliminate options • Use systematic checks and balances Rationality • identify possible censes • Determine how to verify true causes Intuition • Analyze problem against established objectives, standards, models, theories • Identify logical fit between possible causes and data Rationality • Ring “alarm bell’ • Recognize circumstance as unusual problematic through experience • Decipher patterns • Determine what to pay attention to • Unravel mess using experience and knowledge Intuition • Clarify circumstance • Sort issues • Discern specific opportunities/risk • Prioritize • Gather substantiating data • Order facts (chronology/weight) Rationality Circumstance Assessment Decision Making Problem Assessment Integrated Roles of Intuition and Rationality in Strategic Decision Making Figure 13.1 Integrated roles of intuition and rationality in strategic decision making Adapted from the book Learning to Think Strategically 4 th Edition by Julia Sloan, Copyright 2020,
  • HaileyHarrington

    Jul. 19, 2021

Author Julia Sloan in the book, Learning to Think Strategically, emphasizes the need for both a Creative and Rational balance in the approach. Sloan says, "Without a well-honed intuitive sense, problem analysis can remain clinical, sanitized, and ineffectual, in that problems are exposed only superficially and analyzed without much, if any, examination of the “truthfulness” of their cause. Rationality then plays the critical role of identifying relevant information and analyzing facts." I find her approach the rest of the book equally enlightening. This process reminds me of the Divergent/Convergent Design Think approach and equally similar to Disney’s Creative Strategy: Dreamer, Realist, and Critic approach. I have both an electronic and audion version of the book. It is a good listen. Amazon: Learning to Think Strategically 4th Edition https://amzn.to/2Z1vyKB

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