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Experimentation Growth Flywheel

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Are you looking at growth through the right lenses? Or are you still operating in the Doom Loop? Is your disciplined actions focused on experimentation?

Jim Collins has been talking about the Flywheel Effect for many years and most of us (should) know the intricacies behind the concept. Reviewing the recent book Experimentation Works, author Stefan Thomke reinforces this effect through Booking's Growth Flywheel and his own 7 System Levers.

Expanding on just 3 of the 7 levers:
1. Scale: Number of experiments per week, months, or year
2. Scope: Extent to which an organization’s employees are involved in experiments
3. Speed: Time from formulating a hypothesis to completing an experiment

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Experimentation Growth Flywheel

  1. 1. Doom Loop & Flywheel from the Book Good to Great by Jim Collins Disappointing Results Reaction, Without Understanding New Direction, Program, Leader, Event, Fad, Acquisition No Buildup; No Accumulated Momentum The Doom Loop High Customer Conversion Marketing ROI > 1 More Traffic More Partners Broader selection Great Customer Experiences Disciplined People • Level 5 Leadership • First Who …Then What Disciplined Thought • Confront the Brutal Facts • Hedgehog Concept Disciplined Action • Culture of Discipline • Technology Accelerators Buildup… Flywheel Better Prices and Availability Influence Over Supply A/B Experiments Growth Flywheel Growth Leads to More Growth Source: S. Thomke and D. Beyersdorfer, “Booking.com,” Harvard Business School Case 619- 015 (Boston: Harvard Business School Publishing, 2018). Scope Speed Shared Values SkillsStandards Support Scale Tools Platform Process Management Culture FIGURE 6-1: You are the architect: Seven system levers EXPERIMENTATION WORKS: THE SURPRISING POWER OF BUSINESS EXPERIMENTS BY STEFAN H. THOMKE Experimentation Growth Flywheel Starting Point?
  • HaileyHarrington

    Jul. 19, 2021

Are you looking at growth through the right lenses? Or are you still operating in the Doom Loop? Is your disciplined actions focused on experimentation? Jim Collins has been talking about the Flywheel Effect for many years and most of us (should) know the intricacies behind the concept. Reviewing the recent book Experimentation Works, author Stefan Thomke reinforces this effect through Booking's Growth Flywheel and his own 7 System Levers. Expanding on just 3 of the 7 levers: 1. Scale: Number of experiments per week, months, or year 2. Scope: Extent to which an organization’s employees are involved in experiments 3. Speed: Time from formulating a hypothesis to completing an experiment

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