Julio Casal founded 4iQ after working in cyber security in Madrid in the 1990s. He searched for a product to commercialize and settled on open source security tools. 4iQ grew organically with open source downloads and referrals leading to customers in 25 countries by 2010. Casal then moved 4iQ to Silicon Valley for its larger competitive landscape and raised venture capital funding. 4iQ's newest product, 4iQ IDLake, collects and analyzes exposed identity data to help organizations assess cyber risks to executives, employees, and assets. Casal's journey growing 4iQ from Spain to an acquisition in Silicon Valley is an example of a successful Spanish startup exit.

1. Julio Casal
Founder & CTO 4iQ
jcasal@4iq.com
4th March 2019
European Entrepreneurship @ Stanford Engineering
From Cyber Security to Cyber Intelligence
Building the Madrid-Granada-Silicon Valley Connection

2. Early days as a Madrid coder

3. Early Software Days in Madrid
Cybered
an UCCP provider
Seguridad
1989
Madrid Complutense
Physics Falculty
Automatic Calculus
specialization
UUCP Provider Cyber Security & Penetration Testing
1995 1997 2000
Dominique Karg
Santiago Bassett

4. Search for a Product
Firewall
Content Filtering
Intrusion
Detection
Vulnerability
Assessement

5. Why will I Survive?

6. Product Vision
Security Operation Centers
Year 2003

7. `Open Source Business Model
Year 2003

8. Prod Web Downloads Leads Quotes Sales
Competitive Advantage of Open Source
Refer
ence
POC
Leadgen
Testing
Code
Development
Brand

9. Competitive Advantage

10. 10M
Code lines
Code Web Downloads Leads Sales
100,000
visits
10,000
uniq downloads
1,000
leads
0
International Sales
2003 2006 2007 2009 April 2010
Conversion from project to startup

12. 62 customers in 25 countries - 31 Dec 2010

13. Self funded company in Madrid & Granada

14. First Venture Capital Raised – Spanish Fund

15. RSA 2010

16. Moving to Silicon Valley - 2010
Huge competitive
landscape as
compared to Spain

17. 2011 - First US Venture
Capital - Trident
2012 2013
2013

18. 2012 Madrid

19. RSA 2016-2018

20. June 2018 - Biggest
Spanish Startup Exit

21. Journey of a Spanish Startup to Silicon Valley
1997-2003
Service
Companies
Series A
Spanish VC
2011
Series B
US VC
2012
US Executive
Mgmt
Relocation
2007
AlienVault Creation
Enterprise Product
2010
US Customers
2012-
2017
Series
C-E
2003
Open
Source
2018
Exit

22. • From Service to
Product
• Top engineering
and creativity

23. 4iQ IDLake™ - the largest collection of exposed Identities
4iQ IDLake™ - the largest collection of exposed Identities
Adversary Intelligence
Who? Why? Where?
Business Model
Infrastructure
Risk Exposure
Exposed Assets
Executives and Employees is exposed
What’s the Risk?
From Cyber Security to Cyber
Intelligence

24. Cyber Intelligence
4iQ Board
Alberto Yépez
Mike Rogers
Barmak Meftah
Javier Monzón
2013
Investors
$32M SERIES A&B
Engineering
Madrid &
Granada
Sales-Marketing
Silicon Valley

25. Thank You!