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Deliberate Design Thinking
Lessons from the Masters of Design
“The proper study of mankind is the science of design.”
Thomas Edison’s first invention was a voting machine.
Deliberate Design Thinking
Deliberate Design Thinking
Deliberate Design Thinking
The machine worked perfectly. It was fast and accurate.
Deliberate Design Thinking
Legislators negotiate, see lobbyists, persuade others, change votes, and filibuster.
“I don’t want to create something that people will not buy.”
“The proper study of mankind is the science of design.”
What is Deliberate Design Thinking?
Brian Sullivan.
Hi, my name is
@BrianKSullivan
@bigdesign
#mastersUX
Research and Testing Expert
Manager of UX Operations at Sabre, where I run three User Research labs.
UX Dallas Founder & President
Writer of Books and Articles
International Speaker
Keynote Author on SlideShare
Founder of Big Design Conferences
Deliberate Design Thinking
Deliberate Design Thinking
Deliberate Design Thinking
Deliberate Design Thinking
Deliberate Design Thinking
Deliberate Design Thinking
Let’s focus on , nothow who
“The proper study of design thinking is the history of design thinkers.”
Deliberate Design Thinking
Deliberate
Research
Deliberate
Practice
Deliberate
Networking
Deliberateness of Design Thinkers
Deliberate Design Thinking
Deliberate
Research
Deliberate
Practice
Deliberate
Networking
Deliberate Research
Deliberate Design Thinking
Sherry Turkle
• MIT Professor
• TED Speaker
• Author
• Guest appearances:
– Nightline
– NBC’s Dateline
– Colbert Report
– Today Show
– Frontline
“We even text at funerals.”
“I share, therefore, I am.”
“You are who you pretend to be.”
1980s: Studied Kids with Toys
1980s: Studied Early Hackers
Studied for the Next 30+ Years
1980 1990 2000 2010
Deliberate Design Thinking
Deliberate Design Thinking
Thomas Edison
• Incandescent bulb
• Phonograph
• Motion pictures
• Quadruplex telegraph
• Carbon microphone
• Power distribution
• Iron Ore Separator
• Cement Mixers
Assembles a Cross-functional Team
Menlo Park—First R&D Lab
Deliberate Design Thinking
Working Lunches at Night
Edison Keeps Scientific Journals
Published Frequently
Deliberate Design Thinking
Deliberate
Research
Deliberate
Practice
Deliberate
Networking
Deliberate Practice
Deliberate Design Thinking
Agatha Christie
• Short stories
• Novels
• Plays
• Screenwriter
• Famous Characters:
– Hercule Poirot
– Miss Marple
– Tommy & Tuppance
One for Novels, One for Short Stories
Bestselling Mystery of All-Time
Longest Running Play of All-Time
Best Crime Novel Ever Written
Bible, Shakespeare, & Christie
Deliberate Design Thinking
1923: Second Poirot Novel
Deliberate Design Thinking
1924: First Colonel Race Novel
Comeuppance & Twist Endings
Deliberate Design Thinking
1944-55: Writes Eight Plays
Short Stories Novels Stage Plays
Leonardo Da Vinci
• Mathematician
• Scientist
• Artist
• Civil Engineer
• Inventor
• Sculptor
• Botanist
• Sketcher
Last Supper
Mona Lisa
Only 30 Completed Works of Art
Sketching: His Greatest Legacy
13,000 Pages of Sketches1313,000 Pages of Sketches
Deliberate Design Thinking
13,000 Pages of Sketches13Focus on Human Anatomy
13,000 Pages of Sketches13Focus on Military Inventions
Military Human Anatomy Architecture
Deliberate Design Thinking
Deliberate
Research
Deliberate
Practice
Deliberate
Networking
Deliberate Networking
Deliberate Design Thinking
Hedy Lamarr
• Actress (18 films)
• Model
• Fundraiser in WWII
• USO Tours
• Photographer
• Writer
• Inventor
Marries an Austrian Arms Dealer
Marries an Austrian Arms Dealer
Meets Louis B. Meyer in London
She Becomes a Famous Actress
Deliberate Design Thinking
Preferred Inventing Over Nightlife
U-Boats Jammed Allied Torpedoes
Frequency Hopping
Spread Spectrum
Not Technically Feasible
Bluetooth Wi-Fi GPS
Pablo Picasso
• Painter
• Sculptor
• Print designer
• Poet
• Playwright
• Set designer
• Ceramicist
Known for His Artistic Periods
• Traditional (in school)
• Blue Period
• Rose Period
• African-Influenced
• Cubism
• Neo-Classicalism
• Surrealism
10 of Top 50 Paintings Sold at Auction
Most Prolific Artist in History
147,800
Louvre Shows 35,000 Pieces of Art
Picasso once said, “Give me a museum and I will fill it up.”
He could fill up The Louvre more than 4 times.
Picasso’s Network
Family Support Was Critical
Sketch of The Four Cats
• Tertulia is an informal
gathering of artists
and musicians.
• The Four Cats was his
first network.
• They talk about art,
music, current events,
literature and more.
Networks with Other Artists
Part of the French Avant-Garde
Source: O’Brien, Patrick. (1994) Picasso: A Biography
• Taught him brush technique.
• Stretched Picasso’s canvases.
“Every time I draw a man,
I instantly think of my father.”
Early Mentor is His Father
Later Mentor: Max Jacobs
Best Mentor: Guillaume Apollinaire
Deliberate Design Thinking
“No one has ever looked at Matisse’s paintings more carefully than
I; and no one has looked at mine more carefully than Matisse.”
Epic Rivalry With Matisse
Their Friends Loved Their Rivalry
• Gertrude loved Picasso, Leo loved Matisse.
Their Friends Were Childish
• Matisse gave Picasso a portrait of his daughter.
• Picasso’s friend threw felt darts at the painting.
Matisse’s The Joy of Life
Picasso Responds to Matisse
Deliberate Design Thinking
Picasso Respected Matisse
At a group luncheon, Matisse excuses himself. Picasso says,
“He must be resting on the crown of his laurels.”
Deliberate Design Thinking
Simple, geometric
shapes are arranged
on a canvas to represent
an object or a person.
On the right, a guitar is
broken into geometric
shapes and rearranged.
Analytic Cubism (1909-12)
Picasso introduces a
collage method, where
objects are placed on
the canvas to interact
with painted elements.
Wallpaper, newspaper,
and sheet music are on
this canvas of a guitar.
Synthetic Cubism (1912-14)
No Journals, No Signatures
They Met Daily for 7 Years
World War I Ends Their Collaboration
Picasso Marries, Braque Injured
Deliberate Design Thinking
Deliberate
Research
Deliberate
Practice
Deliberate
Networking
Final Thoughts
Deliberate Design Thinking
Let’s focus on , nothow who
Deliberate Design Thinking
Deliberate
Research
Deliberate
Practice
Deliberate
Networking
“The proper study of design thinking is the history of design thinkers.”
Deliberate Design Thinking:
Lessons from the Masters of Design

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