Eligibility for Google for Nonprofits Organizations must: ● Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue Service ● Acknowledge and agree to the application's required certifications regarding nondiscrimination and donation receipt and use. These organizations are NOT eligible: ● Governmental entities and organizations ● Hospitals and health care organizations ● Schools, childcare centers, academic institutions, and universities (philanthropic arms of educational organizations are eligible). To learn more about Google's programs for educational institutions, visit Google in Education. Description of the Application Process Fine text: Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion, and are not subject to external review. Google Grants (AdWords) ● Google Grants AdWords accounts have a daily budget set to $329 dollars, which is equivalent to about $10,000 per month of advertising on Google.com ● This is a big deal ● Easy to set up, but the more time you spend on it the better you can fine-tune it and get better results ● At the very least, set it up!

1. Google for Nonprofits

2. Overview of the morning
● 9:30 - introductions, welcome, setting up Google accounts
● 9:50 - brainstorming in Google
● 10:00 - overview of all Google products
○ hands-on with Google Analytics
○ hands-on with Google Forms
● 11:15 - break
● 11:20 - exclusive Google products for nonprofits
● 11:50 - evaluation surveys / the end

3. Introductions
Stephen Eggers, Elissa Thomas, Abby Nafziger
HandsOn Tech AmeriCorp VISTA
Serving at NPower NW
vistastaff@npowernw.org

4. Introductions
Name
Organization
My favorite Google product or service is ____________
The Google product that I know the least about is ____________

5. Getting a Google Account
We'll be demonstrating tools and providing hands-on
training.
If you don't have a Google Account, create one here:
accounts.google.com/signup

6. Brainstorming
In the Google Doc "Brainstorming Google For Nonprofits"
write down:
● Topics you'd like us to cover
● Any questions you have

7. Overview of Google Products

8. Our Favorite Google Products

9. Google Analytics

10. Hands on with Google Analytics
1. Sign out of your current account
2. Go to google.com/analytics
3. Sign in with:
○ username: ------------
○ password: ------------
● How many visitors were there in the last month (April)?
● What was the most popular page in December 2011?
● How many people visit the site coming from a search
engine (Google, Yahoo, Bing, etc) last month (April) ?
● How many people visit the site on a mobile device (phone
or tablet) last month (April)
Questions:

11. Google Webmaster tools

12. Google Sites

13. Google Forms

14. Hands on with Google Forms
1. Go to google.com/docs
2. Create a new Form
● Create a short (3 questions) survey form for your
volunteers, donors, or constituents
● Email the link to the form to the person sitting next to you
● If you receive a link, please answer the questions
● Look at the results
Activity:

15. Fusion table

16. 5 minute break
Meet back at 11:23
image by roboppy (flickr)

17. Exclusive Products for Nonprofits

18. Eligibility for Google for Nonprofits
Organizations must:
● Hold current 501(c)(3) status, as determined by the U.S. Internal Revenue
Service
● Acknowledge and agree to the application's required certifications regarding
nondiscrimination and donation receipt and use.
These organizations are NOT eligible:
● Governmental entities and organizations
● Hospitals and health care organizations
● Schools, childcare centers, academic institutions, and universities (philanthropic
arms of educational organizations are eligible). To learn more about Google's
programs for educational institutions, visit Google in Education.
Description of the Application Process
Fine text: Google reserves the right to grant or deny an organization's application or participation at any time, for any reason, and
to supplement or amend these eligibility guidelines at any time. Selections are made at Google's sole discretion, and are not
subject to external review.

19. Example of Google Grants (AdWords)

20. Google Grants (AdWords)
● Google Grants AdWords accounts have a daily
budget set to $329 dollars, which is equivalent to
about $10,000 per month of advertising on Google.
com
● This is a big deal
● Easy to set up, but the more time you spend on it the
better you can fine-tune it and get better results
● At the very least, set it up!

21. YouTube for Nonprofits

22. Google Apps
● Custom email: ethomas@saveallthecats.org
● Email access through any web browser or smartphone
● Easy to add / delete / manage users
● Instant message, call, or video chat over the internet
with your staff
● View and share calendars
● Google Documents
○ Collaborate real time editing word documents
○ Spreadsheets (like Excel)
○ Presentations (such as this one)
● Free if you have less than 3,000 users
● If this is right for your organization, this can be a game
changer!

23. Google Apps

24. Resources
● Google for Nonprofits
○ how to apply, application process
○ exclusive Google products for nonprofits
● YouTube for Good - Step by step guide specific to nonprofits
● NTEN's Reports
● NPower Northwest's Knowledge Center

25. Any questions?
Is that it?!
photo by http://www.flickr.com/photos/plasticrevolver/164351244/