Describes why the University of Florida is invested in social media and gives the #UF18 campaign as an example of success.

1. W H Y W E T W E E T
B R U C E F L O Y D / U F U N I V E R S I T Y R E L AT I O N S

2. H E L L O , I ’ M
B R U C E !
• Social Media Specialist for
UF University Relations
• I’ve been the social voice
of UF since 2009
• Prior to that, I was the UF
web guy
• Web technologist since
1996

3. W H Y D O W E T W E E T ?

4. W H Y D O W E T W E E T ?
…and wall post?
…and Instagram images?
…and RT?
…and…

5. W H Y D O W E T W E E T ?
Other
17
Travel
1
News
2
Adult
2
Email
3
Business
3
Shopping
5
Entertainment
9
Social
16
Source: Experian Marketing Services

6. O U R C A P T I V E A U D I E N C E

7. O U R C A P T I V E A U D I E N C E

8. S H A R I N G I S C A R I N GSource: http://farm1.staticflickr.com/53/142455033_49ce50a89b_o.jpg

9. T H E # U F 1 8
S O C I A L M E D I A
C A M PA I G N
A R E C E N T E X A M P L E

10. T H E # U F 1 8 S O C I A L M E D I A C A M PA I G N
• Goals
• Make our new students
feel welcome
• Create a community
• Spread our brand across
social media

12. L O T S O F D ATA !Not really...

13. # U F 1 8 C A M PA I G N R E S U LT S
0
4500000
9000000
13500000
18000000
#UF17 #UF18
16,802,542
4,570,000
1,596,478
370,355
Reach Impressions

14. # U F 1 8 C A M PA I G N R E S U LT S

15. # U F 1 8 C A M PA I G N R E S U LT S
• “I saw it! Love it! When I got to the "Welcome Home" stadium shot
it made me feel so happy... definitely knew I was looking at the right
school for me. It's my phone background now!” - Valerie Aber
• “Thanks for taking the time to make our experience a memorable
one.” - Liz Garcia

16. # U F 1 8 C A M PA I G N R E S U LT S
• “I loved the video, the design, the colors and the style. It looks very
welcoming and makes us immediately feel at home and very eager to start
our wonderful journey at UF. I can't wait till UF, go Gators!” - Vamshi Kallem
• “I loved it! I had never received such a warm welcome anywhere else. From
this video, to the wallpapers and posts on social networks; you've made us
feel welcomed. I already know where my new home is. #uf18” - Amaury Yoan

17. Q U E S T I O N S ?

18. T H A N K S A N D G O G AT O R S !