Virtual Portfolio: Includes examples of different projects I have created with short detailed descriptions.

1. Portfolio Brittney Powers

2. Merchandise Marketing Strategies Math/Buying Merchandise Marketing Management

3. MATH / BUYING The buying strategies are the analytical process that trains in the planning, purchasing and allocation of merchandise, along with the technical knowledge required by today's fashion leaders

7. Continued…

9. MERCHANDISE These courses and projects provided an opportunity to understand the trends that predict consumer buying patterns and how a variety of strategic decisions separate your organization from the competition.

14. I created my own trend forecast book using images and fabrics to better illustrate the trend predictive.

15. First trend; Romanticist Fashion.

20. MARKETING The target market for a given retail/business environment is researched and the appropriate marketing and branding strategies are developed to ensure success in a competitive marketplace.

22. The first board; I analyzed and researched my target market’s psychographics and demographics, and determined their patterns, lifestyle, and interests.

23. Second board; This illustrates detailed visual plan for store layout and merchandise selection including brands and artists of merchandise carried.

24. Third board; illustrates a window display for a promotional event being thrown in store to entice customers to come in and to gain customer relationships.

25. Fourth board; depicts Lyric’s web page opening to the in –store promotional events theme page.

34. MANAGEMENT The business administration courses are designed to prepare for the responsibilities, skills and challenges required of today's leaders. Emphasis is placed on how to be proactive to changes in the marketplace, develop and implement strategies to accomplish goals and exceed expectations in a team environment.

41. THANK YOU!