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Not Technically “Technical”? 
Survival Tips for Thriving in the Increasingly 
Technical World of Search Marketing. 
By: Brittan Bright 
#StateofSearch 2014 
@brittanbright
Name: Brittan Bright 
Current: Customer Success Director, 
Marin Software 
Past: Director of Client Strategy, Account Director, 
Business Development Manager, International Solutions Sales 
Specialist, Internet Recruitment Consultant, Retail Sales Associate, 
Waitress, Grocery Check–out Clerk, Fastfood worker, Babysitter 
Specialties: Digital Marketing, SEO, SEM, Online Recruitment, Social 
Media Marketing, Display and Retargeting (coming soon) 
Education: Bachelor of Arts in English, minor in Journalism 
Interests: Reading, writing, fashion, travel, history, music, friends, fun, 
movies, feminism, sci-fi, spirituality, fung shui, cooking, New York CIty 
@brittanbright
@brittanbright
4" @brittanbright
5" @brittanbright
@brittanbright
@brittanbright
@brittanbright
@brittanbright
Business 
@brittanbright
@brittanbright
Grow Clients. 
@brittanbright
@brittanbright
Keep Clients. 
@brittanbright
@brittanbright
Delight Clients. 
@brittanbright
@brittanbright
@brittanbright
19" @brittanbright
Overwhelming 
20" 
@brittanbright
@brittanbright
@brittanbright
23" @brittanbright
“Be genuinely 
curious.” 
24" 
@brittanbright
25" @brittanbright
“You can’t wait 
around to be 
taught.” 
26" 
@brittanbright
@brittanbright
“If possible, find 
something that 
leverages the skills you 
already have.” 
@brittanbright
@brittanbright
“DIY or DIE.” 
@brittanbright
@brittanbright
Be Humble. 
@brittanbright
@brittanbright
Make Friends. 
@brittanbright
@brittanbright
Start Simple. 
@brittanbright
@brittanbright
Work Smarter. 
@brittanbright
@brittanbright
Work Harder. 
@brittanbright
@brittanbright
Translate it into 
something 
accessible. 
@brittanbright
@brittanbright
@brittanbright 
Care to try.
@brittanbright
Distrust comfort. 
@brittanbright
@brittanbright
Play to your 
strengths. 
@brittanbright
@brittanbright
Expand & challenge 
your strengths. 
@brittanbright
@brittanbright
Contribute. 
@brittanbright
@brittanbright
You don’t have to 
know all of the 
@brittanbright 
answers.
@brittanbright
@brittanbright 
Accept the 
challenge.
Shout Outs! 
Tricia Carroll | Project Manager| Marin Software 
Kim Greuel| Sr. Program Manager| ExactTarget 
Philip Golobish| Managing Director & Founder| Golobish 
Group 
Leah Beatty| Marketing Communications Lead |Bingham 
Greenebaum Doll LLP 
@brittanbright
Thank You! 
Brittan Bright 
Customer Success Director| Marin Software 
bright.brittan@gmail.com 
www.linkedin.com/in/brittanbright/ 
@brittanbright

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