We look at the concept of Social Media and where it is headed in the future and the wide variety of social media applications businesses are using to enhance their brand and marketing strategy. We also investigate the do and don't of a social media policy. I took out the video links in this presentation to optimise download time. To view: 1. American Express: http://www.youtube.com/watch?v=K2VSJ6dRiPs&feature=player_embedded 2. Social Media Policy http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=player_embedded 3. Yammer http://www.youtube.com/watchv=vwwtcl6BDqU&feature=player_embedded

1. GROW YOUR BRAND’S
ECOSYSTEM
Welcome to
the Digital Revolution

2. GROW YOUR BRAND’S
ECOSYSTEM
What is Social Media?
Face-to-Face networking
Word-of-mouth marketing
in a virtual world
© Brio Group 2012

3. Customer acquisition by Channel by industry
Customer
Acquistion by linkedIn
Channel by Industry twitter
facebook
blog
% of channel
users who
Acquired A
customer
through that
channel
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the 2012 state of Inbound marketing
www.Hubspot.com/soIm
www.Hubspot.com
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4. it as more important which was consistent with the percentage in the 2011
survey.
Which sources ofofleads havebecome more
Which sources ofleads have become MORE
Which sources leads have become MORE
important to youover the last sixsix months?
important to you over the lastsix months?
important to you over the last months?
62%
60%
52%
% of Respndents
40% 36%
20%
20% 14%
10% 9%
0%
Social Media SEO (Organic Blogs PPC (Paid Trade Shows Direct Mail Telemarketing
Search) Search)
Share This Ebook! Inbound marketing
the 2012 state of
www.Hubspot.com/soIm
www.Hubspot.com
© Brio Group 2012

5. GROW YOUR BRAND’S
ECOSYSTEM
Push (outbound) v’s
Pull (inbound) Marketing
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6. PUSH
MARKETING
NEWSPAPERS TELEVISION
EMAIL
MARKETING
RADIO
MAGAZINES
FLYERS
PHONE
BILLBOARDS
POSTERS
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7. PULL
MARKETING
VIDEO ON DEMAND
EG. YOUTUBE
BLOG ONLINE
ARTICLES PROFILE
EG. LINKEDIN
EBOOKS SEARCH
MARKETING
RSS/CONTENT
SOCIAL MEDIA FEED
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8. 1 the 2012 state of inbound marketing
“Traditional outbound marketing
the 2012
State of techniques – including direct mail, print
inbound advertising and telemarketing – are
marketing becoming less effective.
2012 Report on
Inbound marketing Buyers are not only finding ways to tune
practices & trends
these messages out, but more importantly,
Blogging
Social media
they now have the capability to evaluate
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A publication of the products and services they need on
www.Hubspot.com
their own.”
© Brio Group 2012

9. You’re the Best Campaign
Engagement with the local community
using social networks to ‘pull’ prospects
to the brand.
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10. Billboard Bus Advertisment Flyer
Press Ads Poster
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11. Microsite Leaderboard
Facebook Ad Facebook Page
Facebook Ad Winner Announced
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12. GROW YOUR BRAND’S
ECOSYSTEM
Why is Social Media important?
• Build relationships with prospective customers
• Social interaction
through words, pictures, videos and audio
• Builds trust
users share stories, experiences, links and
information about a company, product
or service
IMPORTANT: Businesses must provide value
to be effective
© Brio Group 2012

13. American Express – Open Forum
OPEN Forum is an online community for
business owners, connecting them with
insights, advice, and tools to help them
manage and grow their companies.
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14. http://www.youtube.com/watch?v=K2VSJ6dRiPs&feature=player_embedded
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15. GROW YOUR BRAND’S
Businesses can’t successfully
ECOSYSTEM
integrate with these new ways
of marketing by using the
same thinking.
The rules have changed.
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16. GROW YOUR BRAND’S
ECOSYSTEM
Tell an authentic brand story
Consumers will hear about you from
multiple sources, so you need to get your
brand story straight.
If you have a business that is predominently
offline, you can’t simply put it online and hope
people will come.
© Brio Group 2012

17. Artificial Intelligence is Everywhere
News Portal.
Create a portal where you use technology to stream in the stories
that you are interested to read. Quick and easy to catchup on your
news daily.
QR Codes.
Quick Response (QR) Codes are being used more and more in
marketing in Australia after being created by Toyota in 1994 to track
vehicles during manufacture.
Google Speech Recognition.
Click on the mircophone and then simply speak your search
request, to return results.
© Brio Group 2012

18. Friction is Fiction
Lulu.
One stop publishing.
Kaching.
Commbank Kaching allows you to pay anyone, anywhere, anytime.
Available for payments with contacts through email, facebook,
contactless payment (paypass) and mobile.
Square.
Not yet available in Australia, but when it is, will allow businesses
to take credit card payments with their iPhone, while on the road.
© Brio Group 2012

19. GROW YOUR BRAND’S
ECOSYSTEM
Communicating in a ‘virtual
world’ gives us a greater reach,
but with this comes with
increased risk.
How can we protect ourselves?
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20. GROW YOUR BRAND’S
ECOSYSTEM
What is a Social
Media Policy?
It is a document that provides
guidance on how social media
should be used within your business.
© Brio Group 2012

21. http://www.youtube.com/watch?v=8iQLkt5CG8I&feature=player_embedded
© Brio Group 2012

22. GROW YOUR BRAND’S
ECOSYSTEM
Responding to negative comments
• Always respond and quickly
• Be understanding
view situation from customers perspective
• Contact person privately
• Let the community respond
© Brio Group 2012

23. © Brio Group 2012

24. GROW YOUR BRAND’S
ECOSYSTEM
What is new in the virtual
world of Social Media?
How could it work for
my business?
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25. Conversation
Prism
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26. Collaborate Across People, Teams,
Content, and Business Data
Yammer brings the power of social networking
inside the enterprise in a private and secure
environment.
• Connects people across your company
• Divide team into virtual workspaces
• Create and share content
• Create networks for customers and partners
• Access via mobile devices anytime, anywhere
• Integrate with key business applications
© Brio Group 2012

27. http://www.youtube.com/watch?v=vwwtcl6BDqU&feature=player_embedded
© Brio Group 2012

28. Connects people to ‘great’
local businesses
Created to help people find great local businesses
like dentists, hair stylists and mechanics.
• Launched in Australia November 2011
• Customers review local businesses
• Every business owner (or manager) can
setup a free account to post photos and
message customers
• Go in and ‘unlock’ your business
© Brio Group 2012

29. © Brio Group 2012

30. Share your thoughts, links and
photos with the right circles.
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31. Share your thoughts, links and
photos with the right circles.
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32. Online Pinboard
Share the things that say something
about your brand.
• Run contests
• New product approval
• Showcase your brand personality
• Display various sections of your company
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33. © Brio Group 2012

34. © Brio Group 2012

35. This new online way of marketing
GROW YOUR BRAND’S
ECOSYSTEM doesn’t just demand we become
better marketers.
It demands better products, better
services and better organisations.
As a business what are you doing?
© Brio Group 2012

36. GROW YOUR BRAND’S
ECOSYSTEM
THANK YOU
If you would like to chat more with me
on how social media can be used in
your business here are my details:
Belinda Vesey-Brown
belinda@briogroup.com.au
1800 8710 8710
© Brio Group 2012