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The leading industry event by digital marketers for digital marketers
powered by BRIGHTEDGE
Content Measurement Metrics
How to always succeed with content marketing
@brightedge #share15
@brightedge #share15
@brightedge #share15
Incase you missed it…
@brightedge #share15
We all know that Keywords
are important for SEO
@brightedge #share15
Start with Data Cube
@brightedge #share15
Discover Long Tail
@brightedge #share15
Sort by Value
@brightedge #share15
Just by focusing on keywords with High Value
@brightedge #share15
Dump it all into a spreadsheet, prioritize by “Value”
@brightedge #share15
The ideas will form from the research
@brightedge #share15
Case Study
@brightedge #share15
Wasn’t Viral
@brightedge #share15
22k searches a mo
@brightedge #share15
- 302 Different Keywords bringing
traffic
- 75 Keywords in the top 10
- 1,300 visits a day
@brightedge #share15
Case Study
@brightedge #share15
Again not Viral
@brightedge #share15
- 1,300 Different Keywords
bringing traffic
- 100 Keywords in the top 10
- 1,100 visits a day
@brightedge #share15
Again: focus on Keyword Value
@brightedge #share15
I know, recipes are easy
@brightedge #share15
I know, recipes are easy
just slap the word “Paleo” on it and it will work
@brightedge #share15
so lets talk B2B
@brightedge #share15
how to make a good sales pitch
effective sales pitch
effective sales presentations
good sales pitch lines
how to pitch a sale
the perfect sales pitch
writing a sales pitch
a good sales pitch
ow to make a sales pitch presentation
successful sales pitch
what is a good sales pitch
making a sales pitch
sales pitch template
sales pitch outline
how to make a sales presentation
perfect sales pitch
how to give a sales pitch
great sales presentations
how to sales pitch
how to make a sale
how to write a sales pitch
how to make sales
sales pitch script
how to do sales
how to create a sales pitch
how to start a sales pitch
creating a sales pitch
sales pitch tips
sales pitch book
sales pitches that work
how to give a sales presentation
good sales
best sales pitch
best sales pitch examples
best sales presentation
best sales pitches
the best sales pitch
good sales pitch ideas
how to make a sales call
sales pitch templates
phone sales pitch
timeshare sales pitch
best sales presentations
how to make a good sales pitch
effective sales pitch
effective sales presentations
good sales pitch lines
how to pitch a sale
the perfect sales pitch
writing a sales pitch
a good sales pitch
how to make a sales pitch presentation
successful sales pitch
what is a good sales pitch
making a sales pitch
sales pitch template
sales pitch outline
how to make a sales presentation
perfect sales pitch
how to give a sales pitch
great sales presentations
how to sales pitch
how to make a sale
how to write a sales pitch
how to make sales
sales pitch script
how to do sales
how to create a sales pitch
how to start a sales pitch
creating a sales pitch
sales pitch tips
sales pitch book
sales pitches that work
how to give a sales presentation
good sales
best sales pitch
best sales pitch examples
best sales presentation
best sales pitches
the best sales pitch
good sales pitch ideas
how to make a sales call
sales pitch templates
phone sales pitch
timeshare sales pitch
best sales presentations
how to make a good sales pitch
effective sales pitch
effective sales presentations
good sales pitch lines
how to pitch a sale
the perfect sales pitch
writing a sales pitch
a good sales pitch
how to make a sales pitch presentation
successful sales pitch
what is a good sales pitch
making a sales pitch
sales pitch template
sales pitch outline
how to make a sales presentation
perfect sales pitch
how to give a sales pitch
great sales presentations
how to sales pitch
how to make a sale
how to write a sales pitch
how to make sales
sales pitch script
how to do sales
how to create a sales pitch
how to start a sales pitch
creating a sales pitch
sales pitch tips
sales pitch book
sales pitches that work
how to give a sales presentation
good sales
best sales pitch
best sales pitch examples
best sales presentation
best sales pitches
the best sales pitch
good sales pitch ideas
how to make a sales call
sales pitch templates
phone sales pitch
timeshare sales pitch
best sales presentations
how to make a good sales pitc
effective sales pitch
effective sales presentation
good sales pitch lines
how to pitch a sale
the perfect sales pitch
writing a sales pitch
a good sales pitch
how to make a sales pitch present
successful sales pitch
what is a good sales pitch
making a sales pitch
sales pitch template
sales pitch outline
how to make a sales presentati
perfect sales pitch
how to give a sales pitch
great sales presentations
how to sales pitch
how to make a sale
how to write a sales pitch
how to make sales
sales pitch script
how to do sales
how to create a sales pitch
how to start a sales pitch
creating a sales pitch
sales pitch tips
sales pitch book
sales pitches that work
how to give a sales presentati
good sales
best sales pitch
best sales pitch examples
best sales presentation
best sales pitches
the best sales pitch
good sales pitch ideas
how to make a sales call
sales pitch templates
phone sales pitch
timeshare sales pitch
best sales presentations
grab those keywords
@brightedge #share15
• Almost 2 yrs old
• 94 keywords in Top 10
• Over 219 unique keywords bringing
traffic
• July had 25 more keywords ranking
in the top 10 than in June
• 797 LinkedIn Shares
https://www.salesforce.com/blog/2014/02/how-to-make-good-sales-pitch.html
B2B
@brightedge #share15
@brightedge #share15
Articles with proper
keyword planning
@brightedge #share15 http://www.glasses.com/what-is-coachella
Graphics need SEO too
@brightedge #share15 http://www.glasses.com/what-is-coachella
Graphics need SEO too
@brightedge #share15 http://www.glasses.com/what-is-coachella
@brightedge #share15
So to recap
Spend enough time up front on keyword research
Write content that is inspired by keywords
Create altruistic content for the user
Track test and prove
Repeat
The leading industry event by digital marketers for digital marketers
powered by BRIGHTEDGE
@chrisbennett
chris@97thfloor.com
97thFloor.com

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BrightEdge Share15 - CM206: Content Measurement Metrics: Pages & Performance - Chris Bennett

  • 1. The leading industry event by digital marketers for digital marketers powered by BRIGHTEDGE Content Measurement Metrics How to always succeed with content marketing
  • 5. @brightedge #share15 We all know that Keywords are important for SEO
  • 9. @brightedge #share15 Just by focusing on keywords with High Value
  • 10. @brightedge #share15 Dump it all into a spreadsheet, prioritize by “Value”
  • 11. @brightedge #share15 The ideas will form from the research
  • 15. @brightedge #share15 - 302 Different Keywords bringing traffic - 75 Keywords in the top 10 - 1,300 visits a day
  • 18. @brightedge #share15 - 1,300 Different Keywords bringing traffic - 100 Keywords in the top 10 - 1,100 visits a day
  • 20. @brightedge #share15 I know, recipes are easy
  • 21. @brightedge #share15 I know, recipes are easy just slap the word “Paleo” on it and it will work
  • 23. @brightedge #share15 how to make a good sales pitch effective sales pitch effective sales presentations good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch ow to make a sales pitch presentation successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentation perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentation good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations how to make a good sales pitch effective sales pitch effective sales presentations good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch how to make a sales pitch presentation successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentation perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentation good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations how to make a good sales pitch effective sales pitch effective sales presentations good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch how to make a sales pitch presentation successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentation perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentation good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations how to make a good sales pitc effective sales pitch effective sales presentation good sales pitch lines how to pitch a sale the perfect sales pitch writing a sales pitch a good sales pitch how to make a sales pitch present successful sales pitch what is a good sales pitch making a sales pitch sales pitch template sales pitch outline how to make a sales presentati perfect sales pitch how to give a sales pitch great sales presentations how to sales pitch how to make a sale how to write a sales pitch how to make sales sales pitch script how to do sales how to create a sales pitch how to start a sales pitch creating a sales pitch sales pitch tips sales pitch book sales pitches that work how to give a sales presentati good sales best sales pitch best sales pitch examples best sales presentation best sales pitches the best sales pitch good sales pitch ideas how to make a sales call sales pitch templates phone sales pitch timeshare sales pitch best sales presentations grab those keywords
  • 24. @brightedge #share15 • Almost 2 yrs old • 94 keywords in Top 10 • Over 219 unique keywords bringing traffic • July had 25 more keywords ranking in the top 10 than in June • 797 LinkedIn Shares https://www.salesforce.com/blog/2014/02/how-to-make-good-sales-pitch.html B2B
  • 26. @brightedge #share15 Articles with proper keyword planning
  • 30. @brightedge #share15 So to recap Spend enough time up front on keyword research Write content that is inspired by keywords Create altruistic content for the user Track test and prove Repeat
  • 31. The leading industry event by digital marketers for digital marketers powered by BRIGHTEDGE @chrisbennett chris@97thfloor.com 97thFloor.com