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The problem with
BRANDING
That its results
 will show up
EVENTUALLY
What about those
who need results
   NOW?
Here are some
FACTS
When a small city
needed a new brand
    to attract
TOURISTS
The following
branding increased
  walk-in visitors
 500%
It started with the
new identity and slogan
Then a series of
ICONS
The Problem with Branding
Then a series of
POSTERS
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
We added some
MERCHANDISE
The Problem with Branding
The Problem with Branding
The end result was a
   500%
 in walk-in visitors
in the first 12 months
    after the launch
The following
  repackaging
increased sales
   20%
The Problem with Branding
In the first
MONTH
This company
  increased
 400%
 in 3 years
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
And they still
   GREW
for highest ever
  year in 2008
And in this economy,
 this next client saw
their highest sales in
    2008
The Problem with Branding
This gourmet truffle
  maker saw sales
increase in the first
 30 DAYS
(we’ll tell you how much soon)
The Problem with Branding
Keep in mind,
 there were
  NO
new flavors.
There were
    NO
new promotions.
There was
  NO
new pricing.
There were
      NO
new sales personnel.
There was
NOTHING
 new except the
packaging on their
    shelves.
SO HOW
MUCH?
In the first month,
 sales of truffles
     increased
 300%
The next three months
   saw each month
    EXCEED
    each previous
    month’s sales
So, we did
MORE
The Problem with Branding
About
   20X
sales increase
The Problem with Branding
The Problem with Branding
The Problem with Branding
We then
created some
SHAMELESS
 promotion
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
The Problem with Branding
So, if anyone tells you
some fluff about results
  and branding, show
them this, and know it’s

NOT TRUE
That was the politically
CORRECT
   way of saying it
Want to know more?
          Visit
risingabovethenoise.com
Or buy the book that outlines
    how it was all done at
           blurb.com
 (go to bookstore link, type in brier)
All designs and intellectual property
    created by DBD International.
    www.risingabovethenoise.com

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The Problem with Branding