Love branding? Want the download of this Slideshare presentation on branding? Simply click here to share it: http://goo.gl/OJS7ub What is branding? How does one create a brand? Brand identity specialist and Fast Company expert blogger David Brier has unearthed a key trend found in big brands or small brands that do big business. It's a secret strategy but one you'll find amongst brands that are successful, make sales and are respected amongst its core audience. You can find out more about this at http://www.risingabovethenoise.com You can follow David on Twitter @davidbrier David is available for speaking engagements as well as transforming ordinary brands into extraordinary brands. David has said, "Cookie cutters are for baking, not branding."

1. how to make
KILLER
BRANDS
& influence
PEOPLE

2. Want a
killer brand?

3. Forgetaboutlove.
It’sarealbuzzkill.

4. Whatyouneedis
somethingtohate.

5. say hello to
your customer

6. He(orshe)hasthings
theydespise.

7. stuff they love.

8. stuff they love.
stuff they hate.

9. Sodothebest
brands.

10. Hating inconvenience

11. Netflix hated making the couch potato
do anything more than was necessary to
sustain uninterrupted couch-potatoing
Hating inconvenience

12. Hating loss of suction

13. Dyson hated the
existing stagnant
vacuum cleaner
category and its
loss of suction
Hating loss of suction

14. Hating limitations

15. Hating limitations
Harley-Davidson®
rejected anything
that held you
back from
freedom of
expression
in life — and
on the road.

16. Hating excuses

17. Nike hated
the tradition
of “selling
sports shoes”
and instead
sold the dream
and what
everyday
people aspired
to be
Hating excuses

18. Hating outdated traditions

19. Starbucks hated the
old coffee standard
and offered a coffee
experience
inspired
by the coffee
houses in Italy
Hating outdated traditions

20. Hating limitations

21. Pixar hated the old school of
animation and its failure to
use technology
to reach for
infinity and
beyond
Hating limitations

22. Hating conformity

23. Apple hated the big
established goliaths
that put technology
first and user
experience second
Hating conformity

24. Togreatbrands,having
anenemyisn’tachoice.

25. Togreatbrands,having
anenemyisn’tachoice.
It’sarequirementfor
survival(likeairand
takingthatnextbreath).

26. Factis,
oppositesattract.

27. Factis,
oppositesattract.
Andeachmakes
theotherstronger.

28. Hereare
someexamples.

29. TheForce.

30. TheForce.
TheEvilEmpire.

31. Innovative.

32. Innovative.
Stagnant.

33. Awesome.

34. Awesome.
Average.

35. Brilliant.

36. Brilliant.
Stupid.

37. Life.

38. Life.
Death.

39. Black.

40. Black.
White.

41. Good.

42. Good.
Evil.

43. Aboutyou.

44. Aboutyou.
Aboutus.

45. Impossible.

46. Impossible.
Possible.

47. TheGoodWitch.

48. TheGoodWitch.
TheBadWitch.

49. Heaven.

50. Heaven.
Hell.

51. Whilemanysaythey
lovevanilla,it’sthe
hotfudgeeverybody
craves(andtalksabout).

52. Soit’sthatperfect
balanceofthose
opposites—hotand
cold—thatwins.

53. ANSWERTHIS:

54. ANSWERTHIS:
Whatdoesyour
brandstandfor?

55. Writedown
youranswer.

56. NOWTHIS:

57. NOWTHIS:
Whatdoesyour
brandoppose?

58. Writedown
youranswer.

59. Usewhatyouhate
tostrengthenyour
convictionforwhat
yourbrandloves.

60. use them both to create
KILLER
BRANDS
& influence
PEOPLE

61. use them both to create
KILLER
BRANDS
& influence
PEOPLE
“Aaargh.”

62. use them both to create
KILLER
BRANDS
& influence
PEOPLE
“OK,Iseewhat
youmean!
Iloveyoutoo.”

63. Forexample,Ilove
thatoverhalf-a-million
peoplehaveviewed
mypresentations...

64. AndIhatethatonly
half-a-millionpeople
haveviewedmy
presentations.(So
manymorecouldgain
fromviewingthem.)

65. Whichones?

66. Ifyou’reinneedofno-B.S.brandinsight,thenthisone:

67. Ifyou’rebrandinganythingatall,thenthisone:

68. Ifyou’rerebrandinganexistingbrand,thenthisone:

69. Ifyou’reimmersedincommitteehell,thenthisone:

70. TWITTER
FACEBOOK
LINKEDIN
thendownloadyourfreepdf!
Sharetodownload
yourfreePDFof
thispresentation
Click on the icon
above to share

71. Visitandsubscribeat
RisingAboveTheNoise.com
FollowDavidBrierontwitter:
@davidbrier
Design,artdirectionandtextby
DavidBrierofDBDInternational
Copyright2013DBDInternational
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