15. Y real enhanced
et,
brand performance
is possible.
(After all, superheroes are real.)
16. So we conducted a nationwide survey* to
uncover the 5 stupid things that reduce brand
performance and prevent ordinary humans
from becoming superheroes .
*not really, we only
thought about it
20. Too often in companies, the social and political skill of “getting
along” overrides the more needed culture for innovation
and branding excellence. Encourage disrupting the routine and
questioning“the way things have always been done around here.”
28. Getting by unnoticed was fine for
high school when pimples were
prevalent and confidence was
only something you read about
in comics. When it comes to
branding, playing it safe is death.
Fact is: risk is the currency of
progress and breakthroughs
(and is the safest road to
29. Getting by unnoticed was fine for
high school when pimples were
prevalent and confidence was
only something you read about
in comics. When it comes to
branding, playing it safe is death.
Fact is: risk is the currency of
progress and breakthroughs
(and is the safest road to
awesomeness).
31. The new habit:
Start embracing risk as
the safest road (for
progress and success).
32. With your
brand message
The new habit:
Start embracing risk as
the safest road (for
progress and success).
33. With your With your
brand message brand’s
voice
The new habit:
Start embracing risk as
the safest road (for
progress and success).
34. With your With your With logo
brand message brand’s designs
voice
The new habit:
Start embracing risk as
the safest road (for
progress and success).
35. With your With your With logo With every
brand message brand’s designs point of
contact
voice
The new habit:
Start embracing risk as
the safest road (for
progress and success).
36. ential
Pot rhero
supe
Stupid brand habit #3:
Covering your ass
38. The goal of getting by
without stepping on too
many toes (rules) and
traditions is the path of
mediocrity in branding
(and any other
worthwhile activity).
You r ass
39. The goal of getting by
without stepping on too
many toes (rules) and
traditions is the path of
mediocrity in branding
(and any other
worthwhile activity).
Your ass is no more
precious than anybody
else’s. Only by creating
a brand that stirs
passions will you see
the result of a voice
original enough to
cause a revolution. You r ass
42. Realize today’s status quo
is tomorrow’s old news
The new habit:
Start liberating new ideas
with a culture of ingenuity.
43. Realize today’s status quo
is tomorrow’s old news
Use knowledge to liberate,
not rules to confine
The new habit:
Start liberating new ideas
with a culture of ingenuity.
44. Realize today’s status quo
is tomorrow’s old news
Use knowledge to liberate,
not rules to confine
Toss out the BS
The new habit:
Start liberating new ideas
with a culture of ingenuity.
45. alo
ntier
ote rh
P pe
su
Stupid brand habit #4:
Thinking it’s cosmetic
46. Real change goes below the
surface. A true brand has an
essence that goes from deep
within and continues all the
way out. Transformation
isn’t a matter of makeup,
but of internal change
and a sense of your
brand’s inner core.
48. The new habit:
Asking the tough questions
that unearth what your
brand truly stands for.
49. The new habit:
Asking the tough questions
that unearth what your
brand truly stands for.
Realize if you’re not
looking up, you’re
going down
50. The new habit:
Asking the tough questions
that unearth what your
brand truly stands for.
Realize if you’re not
looking up, you’re
going down
Understand that
what you embrace is
half the battle.
51. The new habit:
Asking the tough questions
that unearth what your
brand truly stands for.
Realize if you’re not
looking up, you’re
going down
Understand that
what you embrace is
half the battle.
What you reject is
the other half.
52. Potent
superh ial
ero
Stupid brand habit #5:
Working less
53. Inspiration is nice. Inspiration with action is better.
Much better. Stopping at inspiration (which was
totally cool in the 60s) isn’t enough. You’ve got to do.
56. The new habit:
Getting
perspired.
Look for more things to do.
57. The new habit:
Getting
perspired.
Look for more things to do.
Seek out how your brand
can excel and overcome
impossible odds.
58. The new habit:
Getting
perspired.
Look for more things to do.
Seek out how your brand
can excel and overcome
impossible odds.
Look for bigger problems.
59. The new habit:
Getting
perspired.
Look for more things to do.
Seek out how your brand
can excel and overcome
impossible odds.
Look for bigger problems.
Decide how your brand
can change the world.
61. @davidbrier
T he
new
hab
T
it
Side
exce effects
l m
a ge lence, i ay inc
n n lu
he old
emb eral ab sights in de mo
race i t m
d m lity to h o greatn ents of
y mo
re a ave you ess and
nd m r
ore brand
peo
ple.
habit
65. @davidbrier
T he
new
hab
it
T he old ha
Side
bit
way effects
s m
othe to g ay res
r e u
revo s cons t notic lt in new
lutio id e
nary er insp d tha
. Ge i t
t use red an
d to d
it.
67. Examples of client brand performance
900%
300% sales increase year one
300% increase year two
900% increase over first 24 months
68. Examples of client brand performance
900% 500%
300% sales increase year one In 12 months that followed this
300% increase year two rebrand, this city saw a
900% increase over first 24 months 500% increase in walk-in tourists
69. Examples of client brand performance
900% 500%
300% sales increase year one In 12 months that followed this
300% increase year two rebrand, this city saw a
900% increase over first 24 months 500% increase in walk-in tourists
200% x 4
Sales doubled 4 years in a row
plus getting onto the INC 500 list
70. Examples of client brand performance
900% 500%
300% sales increase year one In 12 months that followed this
300% increase year two rebrand, this city saw a
900% increase over first 24 months 500% increase in walk-in tourists
200% x 4 300%
Sales doubled 4 years in a row In the middle of Summer, sales tripled
plus getting onto the INC 500 list 30 days after the rebrand was launched
71. Examples of client brand performance
900% 500%
300% sales increase year one
300% increase year two
Improving In 12 months that followed this
rebrand, this city saw a
900% increase over first 24 months your brand’s 500% increase in walk-in tourists
performance
is priority #1
200% x 4 300%
Sales doubled 4 years in a row In the middle of Summer, sales tripled
plus getting onto the INC 500 list 30 days after the rebrand was launched
74. Recap:
1. Start disrupting frequently.
Enhance your brand’s performance
75. Recap:
1. Start disrupting frequently.
2. Launch a culture of embracing risk.
Enhance your brand’s performance
76. Recap:
1. Start disrupting frequently.
2. Launch a culture of embracing risk.
3. Begin a revolution in new ideas.
Enhance your brand’s performance
77. Recap:
1. Start disrupting frequently.
2. Launch a culture of embracing risk.
3. Begin a revolution in new ideas.
4. Encourage asking the tough
questions.
Enhance your brand’s performance
78. Recap:
1. Start disrupting frequently.
2. Launch a culture of embracing risk.
3. Begin a revolution in new ideas.
4. Encourage asking the tough
questions.
5. Foster action, not idle speculation.
Enhance your brand’s performance
79. Check out these leading branding
presentations that have exceeded
226,389 views:
@davidbrier Subscribe: www.risingabovethenoise.com
80. Check out these leading branding
presentations that have exceeded
226,389 views:
@davidbrier Subscribe: www.risingabovethenoise.com
81. Check out these leading branding
presentations that have exceeded
226,389 views:
@davidbrier Subscribe: www.risingabovethenoise.com
82. Check out these leading branding
presentations that have exceeded
226,389 views:
Have a question?
We help companies stand out and rise above the noise. Let’s talk.
@davidbrier Subscribe: www.risingabovethenoise.com
85. Want more?
Subscribe at RisingAboveTheNoise.com
Follow David Brier on twitter:
@davidbrier
Design, art direction and text by David Brier of DBD International
Copyright 2013 DBD International