SlideShare ist ein Scribd-Unternehmen logo
1 von 72
@davidbrier   www.risingabovethenoise.com
Love, lust and sensuality
have been around as
long as fire.
Who knows?
Maybe they created
the first spark that
 made fire seem
Who knows?
Maybe they created
the first spark that
 made fire seem
     desirable.
While that’s conjecture,
there’s one thing we know is true.
Our passion for brands, branding
and “stuff that works” can be as
insatiable and hot-blooded as
any romantic fling.
And brand leaders
  know that a killer
  product launch is
 one of the greatest
aphrodisiacs there is.
Honestly, now. Is it any wonder
that the whole subject is often
referred to as “positioning?”
Honestly, now. Is it any wonder
that the whole subject is often
referred to as “positioning?”


        How inn
                ocent
          is t he bite
           tak en out
          of A pple's
           forbidd en-fruit
                 L0GO?
Honestly, now. Is it any wonder
that the whole subject is often
referred to as “positioning?”


                              Is Dyson’s
        How inn
                ocent
                              “no loss of
          is t he bite           sucti o n ”
           tak en out              really
          of A pple's               ABOUT
           forbidd en-fruit       vacuum
                 L0GO?            cleaners? 
Honestly, now. Is it any wonder
that the whole subject is often
referred to as “positioning?”


                                 Is Dyson’s          And let us
               inn ocent
        How                      “no loss of        not forget
          is t he bite              sucti o n ”
                  en out                          t hat great tag
              tak                     really       l i n e from the
          of A pple's                  ABOUT
              forbidd en-fruit       vacuum        Ca  dillac CTS
                    L0GO?            cleaners?      c omm e r cial...
Honestly, now. Is it any wonder
that the whole subject is often
referred to as “positioning?”


                                 Is Dyson’s          And let us           “Wh e n you
               inn ocent
        How                      “no loss of        not forget           turn it on,
          is t he bite              sucti o n ”
                  en out                          t hat great tag
              tak                     really       l i n e from the
                                                                          does it
          of A pple's                  ABOUT                            return the
              forbidd en-fruit       vacuum        Ca  dillac CTS
                    L0GO?            cleaners?      c omm e r cial...    favor?”
So how do
you ensure
 that your
   brand
  ends up
 on top?
The 12 Hidden Truths
That the Gods of Branding
 Wish You’d Never Learn
1.
1.Leadership brands find
 new and unique positions.
1.Leadership brands find
 new and unique positions.



           Follower brands
          do it the same old
            way, just like
           everybody else.
2.
2.
 Leadership brands make customers
       happy they’re doing
         it and eager to
           do it again.
2.
 Leadership brands make customers
       happy they’re doing
         it and eager to
           do it again.



       Follower brands leave
        them wishing it were
2.
 Leadership brands make customers
       happy they’re doing
         it and eager to
           do it again.



       Follower brands leave
        them wishing it were   over.
3.
3.    Leadership brands make
     sure their customers
     are satisfied.
3.    Leadership brands make
     sure their customers
     are satisfied.
4.
4.
 Leadership brands
 revel in their
 customers’
 obsessions.
4.
 Leadership brands
 revel in their
 customers’
 obsessions.
 Follower brands
 would be
 thankful for
 the occasional
 stalker.
5.
     Follower brands
      drown them in
       indifference.
5.
 Leadership brands shower their
                customers with attention.




                     Follower brands
                      drown them in
                       indifference.
5.
     Follower brands
      drown them in
       indifference.
6.
6.
 Leadership brands
 care about their
 image and are a
 pleasure to be
 seen with.
6.
 Leadership brands
 care about their
 image and are a     Follower
 pleasure to be      brands are
                     concealed
 seen with.          in a brown
                     paper bag.
7.
7.   Leadership
     brands earn
     respect and
     devotion.
7.   Leadership
     brands earn
     respect and         Follower
                         brands
     devotion.           get the
                        “friends
                       with perks”
                      treatment:
                     I don’t really
                   love you but
                      you’ll do...
7.   Leadership
     brands earn
     respect and          Follower
                          brands
     devotion.            get the
                         “friends
                       with perks”
                      treatment:
                     I don’t really
                   love you but
                      you’ll do...
                        for now.
8.
8.
 Leadership
 brands
 enjoy a
 level of
 customer
 monogamy.
8.   Follower
       brands
       merely
       have
      flings.
9.
9.
 Leadership
 brands routinely
 incite desire for
 the C word:
 Commitment.
9.   Follower brands are often
          subjected to the F word:
                 Fleeting.
10.
10.
  Leadership
  brands can
  proudly be
  brought home
  to meet the
  family.
10.   Follower brands provoke
               apologies for
                getting caught
              in “Brands
            Gone Wild.”
11.
11.
  Leadership brands
  get the ring.
11.
  Leadership brands
  get the ring.       Follower
                      brands
                      are left in
                      the aisle.
12.
12.
  With a leadership
  brand, it’s a joy
     waking up to it,
12.
  With a leadership
  brand, it’s a joy
     waking up to it,
      day after day.
12.

      With a follower
      brand, the honeymoon is over
      before the first bag is unpacked.
Brand Leaders & Sex: The Untold Story (branding examples)
Brand Leaders & Sex: The Untold Story (branding examples)
1. Leadership brands find new and unique positions.
1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
   eager to do it again.
1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
   eager to do it again.
3.Leadership brands make sure their customers are satisfied.
1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
   eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
   eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
5.Leadership brands shower their customers with attention.
1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
   eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
5.Leadership brands shower their customers with attention.
6.Leadership brands care about their image and are a pleasure to
   be seen with.
1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
   eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
5.Leadership brands shower their customers with attention.
6.Leadership brands care about their image and are a pleasure to
   be seen with.
7.Leadership brands earn respect and devotion.
1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
   eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
5.Leadership brands shower their customers with attention.
6.Leadership brands care about their image and are a pleasure to
   be seen with.
7.Leadership brands earn respect and devotion.
8.Leadership brands enjoy customer monogamy.
1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
   eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
5.Leadership brands shower their customers with attention.
6.Leadership brands care about their image and are a pleasure to
   be seen with.
7.Leadership brands earn respect and devotion.
8.Leadership brands enjoy customer monogamy.
9.Leadership brands generate a ready-for-commitment mindset.
1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
   eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
5.Leadership brands shower their customers with attention.
6.Leadership brands care about their image and are a pleasure to
   be seen with.
7.Leadership brands earn respect and devotion.
8.Leadership brands enjoy customer monogamy.
9.Leadership brands generate a ready-for-commitment mindset.
10.Leadership brands can proudly be brought home to meet the
   family.
1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
   eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
5.Leadership brands shower their customers with attention.
6.Leadership brands care about their image and are a pleasure to
   be seen with.
7.Leadership brands earn respect and devotion.
8.Leadership brands enjoy customer monogamy.
9.Leadership brands generate a ready-for-commitment mindset.
10.Leadership brands can proudly be brought home to meet the
   family.
11.Leadership brands get the ring (whereas follower brands are left
   in the aisle).
1. Leadership brands find new and unique positions.
2.Leadership brands make customers happy they’re doing it and
   eager to do it again.
3.Leadership brands make sure their customers are satisfied.
4.Leadership brands revel in their customers’ obsession.
5.Leadership brands shower their customers with attention.
6.Leadership brands care about their image and are a pleasure to
   be seen with.
7.Leadership brands earn respect and devotion.
8.Leadership brands enjoy customer monogamy.
9.Leadership brands generate a ready-for-commitment mindset.
10.Leadership brands can proudly be brought home to meet the
   family.
11.Leadership brands get the ring (whereas follower brands are left
   in the aisle).
12.With a leadership brand, it’s a joy waking up to it, day after day.
Brand Leaders & Sex: The Untold Story (branding examples)
Enough with the foreplay,
Enough with the foreplay,
   start your engines.
Written by
                Marlene Hamerling
                  & David Brier

         Design & art direction:
                David Brier
         DBD International, Ltd.
       www.risingabovethenoise.com
Reproduction not allowed without written approval from authors.

Weitere ähnliche Inhalte

Andere mochten auch

Prof dr kamanto_sunarto
Prof dr kamanto_sunartoProf dr kamanto_sunarto
Prof dr kamanto_sunartoSaif Azhar
 
SORACOM UG Miyagi #1 | IoT通信プラットフォーム SORACOM のご紹介と最新情報
SORACOM UG Miyagi #1 | IoT通信プラットフォーム SORACOM のご紹介と最新情報SORACOM UG Miyagi #1 | IoT通信プラットフォーム SORACOM のご紹介と最新情報
SORACOM UG Miyagi #1 | IoT通信プラットフォーム SORACOM のご紹介と最新情報SORACOM,INC
 
Maria Machlowska i Elżbieta Sądel - "Appium: automatyzacja testów w Mobile"
Maria Machlowska i Elżbieta Sądel - "Appium: automatyzacja testów w Mobile"Maria Machlowska i Elżbieta Sądel - "Appium: automatyzacja testów w Mobile"
Maria Machlowska i Elżbieta Sądel - "Appium: automatyzacja testów w Mobile"kraqa
 
Online Marketing 8 Seiten Inhalt V.1.1
Online Marketing 8 Seiten Inhalt V.1.1Online Marketing 8 Seiten Inhalt V.1.1
Online Marketing 8 Seiten Inhalt V.1.1DIM Marketing
 
Carrasco antonio casa
Carrasco antonio casaCarrasco antonio casa
Carrasco antonio casamdanavarra
 
10 Reasons Native Advertising is for Hospitality Business
10 Reasons Native Advertising is for Hospitality Business10 Reasons Native Advertising is for Hospitality Business
10 Reasons Native Advertising is for Hospitality BusinessLogo Design Guru
 
Daily Newsletter: 15th September, 2011
Daily Newsletter: 15th September, 2011Daily Newsletter: 15th September, 2011
Daily Newsletter: 15th September, 2011Fullerton Securities
 

Andere mochten auch (14)

Prof dr kamanto_sunarto
Prof dr kamanto_sunartoProf dr kamanto_sunarto
Prof dr kamanto_sunarto
 
SORACOM UG Miyagi #1 | IoT通信プラットフォーム SORACOM のご紹介と最新情報
SORACOM UG Miyagi #1 | IoT通信プラットフォーム SORACOM のご紹介と最新情報SORACOM UG Miyagi #1 | IoT通信プラットフォーム SORACOM のご紹介と最新情報
SORACOM UG Miyagi #1 | IoT通信プラットフォーム SORACOM のご紹介と最新情報
 
Maria Machlowska i Elżbieta Sądel - "Appium: automatyzacja testów w Mobile"
Maria Machlowska i Elżbieta Sądel - "Appium: automatyzacja testów w Mobile"Maria Machlowska i Elżbieta Sądel - "Appium: automatyzacja testów w Mobile"
Maria Machlowska i Elżbieta Sądel - "Appium: automatyzacja testów w Mobile"
 
Evaluation question 1 Nikitha
Evaluation question 1 Nikitha Evaluation question 1 Nikitha
Evaluation question 1 Nikitha
 
Online Marketing 8 Seiten Inhalt V.1.1
Online Marketing 8 Seiten Inhalt V.1.1Online Marketing 8 Seiten Inhalt V.1.1
Online Marketing 8 Seiten Inhalt V.1.1
 
Letters of Rec
Letters of RecLetters of Rec
Letters of Rec
 
Carrasco antonio casa
Carrasco antonio casaCarrasco antonio casa
Carrasco antonio casa
 
10 Reasons Native Advertising is for Hospitality Business
10 Reasons Native Advertising is for Hospitality Business10 Reasons Native Advertising is for Hospitality Business
10 Reasons Native Advertising is for Hospitality Business
 
Brochure Salvo website
Brochure Salvo websiteBrochure Salvo website
Brochure Salvo website
 
Quiz prelims
Quiz prelimsQuiz prelims
Quiz prelims
 
Xml+messaging+with+soap
Xml+messaging+with+soapXml+messaging+with+soap
Xml+messaging+with+soap
 
Selenium
SeleniumSelenium
Selenium
 
Daily Newsletter: 15th September, 2011
Daily Newsletter: 15th September, 2011Daily Newsletter: 15th September, 2011
Daily Newsletter: 15th September, 2011
 
Exj 5
Exj 5Exj 5
Exj 5
 

Ähnlich wie Brand Leaders & Sex: The Untold Story (branding examples)

Jewellarena Public Version 20 Yearpersonalmarketingplan
Jewellarena Public Version 20 YearpersonalmarketingplanJewellarena Public Version 20 Yearpersonalmarketingplan
Jewellarena Public Version 20 YearpersonalmarketingplanJEWELL ARENA
 
Jewellarenaedited public version 20 yearpersonalmarketingplan
Jewellarenaedited public version 20 yearpersonalmarketingplanJewellarenaedited public version 20 yearpersonalmarketingplan
Jewellarenaedited public version 20 yearpersonalmarketingplanJEWELL ARENA
 
Tips on making great taglines
Tips on making great taglinesTips on making great taglines
Tips on making great taglinesRehman Siddiq
 
Identité visuelle et plateforme de marque : ça sert vraiment à quelque chose ?
Identité visuelle et plateforme de marque : ça sert vraiment à quelque chose ?Identité visuelle et plateforme de marque : ça sert vraiment à quelque chose ?
Identité visuelle et plateforme de marque : ça sert vraiment à quelque chose ?Concept Image
 
How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?DBD International, Ltd.
 
5df54b806a31d57ec43a2ae5_ebaqdesign-branding-guide.pdf
5df54b806a31d57ec43a2ae5_ebaqdesign-branding-guide.pdf5df54b806a31d57ec43a2ae5_ebaqdesign-branding-guide.pdf
5df54b806a31d57ec43a2ae5_ebaqdesign-branding-guide.pdfssuserb908b8
 
Brand Design Guide
Brand Design GuideBrand Design Guide
Brand Design Guidessuser1cd0ea
 
B3 G Consulting Group About Brand DNA
B3 G Consulting Group   About Brand DNAB3 G Consulting Group   About Brand DNA
B3 G Consulting Group About Brand DNAbhalchandrapai
 
CalSAE brand presentation
CalSAE brand presentationCalSAE brand presentation
CalSAE brand presentationAvenue M Group
 
Brand identity vs brand image
Brand identity vs brand imageBrand identity vs brand image
Brand identity vs brand imageUnderline 8
 
A quick guide to brand for small businesses and startups
A quick guide to brand for small businesses and startupsA quick guide to brand for small businesses and startups
A quick guide to brand for small businesses and startupsMo Luthra
 
User Experience Branding - Bill Beard - UXScotland 2015
User Experience Branding - Bill Beard - UXScotland 2015User Experience Branding - Bill Beard - UXScotland 2015
User Experience Branding - Bill Beard - UXScotland 2015Bill Beard
 
红杏出墙
红杏出墙红杏出墙
红杏出墙Jim Qiu
 
Branding To Be Or Not To Be
Branding  To Be Or Not To BeBranding  To Be Or Not To Be
Branding To Be Or Not To BeGeraldLinda
 
How To Find A Business Name In 12 Happy Steps
How To Find A Business Name In 12 Happy StepsHow To Find A Business Name In 12 Happy Steps
How To Find A Business Name In 12 Happy StepsTwentyTwo Agency
 

Ähnlich wie Brand Leaders & Sex: The Untold Story (branding examples) (20)

Jewellarena Public Version 20 Yearpersonalmarketingplan
Jewellarena Public Version 20 YearpersonalmarketingplanJewellarena Public Version 20 Yearpersonalmarketingplan
Jewellarena Public Version 20 Yearpersonalmarketingplan
 
Big Brand Failures
Big Brand FailuresBig Brand Failures
Big Brand Failures
 
Jewellarenaedited public version 20 yearpersonalmarketingplan
Jewellarenaedited public version 20 yearpersonalmarketingplanJewellarenaedited public version 20 yearpersonalmarketingplan
Jewellarenaedited public version 20 yearpersonalmarketingplan
 
Tips on making great taglines
Tips on making great taglinesTips on making great taglines
Tips on making great taglines
 
Identité visuelle et plateforme de marque : ça sert vraiment à quelque chose ?
Identité visuelle et plateforme de marque : ça sert vraiment à quelque chose ?Identité visuelle et plateforme de marque : ça sert vraiment à quelque chose ?
Identité visuelle et plateforme de marque : ça sert vraiment à quelque chose ?
 
Tagline slides.pptx
Tagline slides.pptxTagline slides.pptx
Tagline slides.pptx
 
127 190928 Cutting edge Advertising by Jim Aitchison Chapter 4-7
127 190928 Cutting edge Advertising by Jim Aitchison Chapter 4-7127 190928 Cutting edge Advertising by Jim Aitchison Chapter 4-7
127 190928 Cutting edge Advertising by Jim Aitchison Chapter 4-7
 
How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?
 
What is culture?
What is culture?What is culture?
What is culture?
 
5df54b806a31d57ec43a2ae5_ebaqdesign-branding-guide.pdf
5df54b806a31d57ec43a2ae5_ebaqdesign-branding-guide.pdf5df54b806a31d57ec43a2ae5_ebaqdesign-branding-guide.pdf
5df54b806a31d57ec43a2ae5_ebaqdesign-branding-guide.pdf
 
Brand Design Guide
Brand Design GuideBrand Design Guide
Brand Design Guide
 
B3 G Consulting Group About Brand DNA
B3 G Consulting Group   About Brand DNAB3 G Consulting Group   About Brand DNA
B3 G Consulting Group About Brand DNA
 
CalSAE brand presentation
CalSAE brand presentationCalSAE brand presentation
CalSAE brand presentation
 
Brand identity vs brand image
Brand identity vs brand imageBrand identity vs brand image
Brand identity vs brand image
 
A quick guide to brand for small businesses and startups
A quick guide to brand for small businesses and startupsA quick guide to brand for small businesses and startups
A quick guide to brand for small businesses and startups
 
User Experience Branding - Bill Beard - UXScotland 2015
User Experience Branding - Bill Beard - UXScotland 2015User Experience Branding - Bill Beard - UXScotland 2015
User Experience Branding - Bill Beard - UXScotland 2015
 
红杏出墙
红杏出墙红杏出墙
红杏出墙
 
Branding To Be Or Not To Be
Branding  To Be Or Not To BeBranding  To Be Or Not To Be
Branding To Be Or Not To Be
 
How To Find A Business Name In 12 Happy Steps
How To Find A Business Name In 12 Happy StepsHow To Find A Business Name In 12 Happy Steps
How To Find A Business Name In 12 Happy Steps
 
Your logo is not your brand
Your logo is not your brandYour logo is not your brand
Your logo is not your brand
 

Mehr von DBD International, Ltd.

9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
9 Critical Traits of Successful Leaders Who Revolutionize Their Industry9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
9 Critical Traits of Successful Leaders Who Revolutionize Their IndustryDBD International, Ltd.
 
SALES & LEADERSHIP: The Power Formula Leaders Use
SALES & LEADERSHIP: The Power Formula Leaders UseSALES & LEADERSHIP: The Power Formula Leaders Use
SALES & LEADERSHIP: The Power Formula Leaders UseDBD International, Ltd.
 
Brand Intervention Masterclass for Business Leaders
Brand Intervention Masterclass for Business LeadersBrand Intervention Masterclass for Business Leaders
Brand Intervention Masterclass for Business LeadersDBD International, Ltd.
 
The High Price of Attention by David Brier
The High Price of Attention by David BrierThe High Price of Attention by David Brier
The High Price of Attention by David BrierDBD International, Ltd.
 
8 IMPORTANT FACTS ON BRANDING by David Brier
8 IMPORTANT FACTS ON BRANDING by David Brier8 IMPORTANT FACTS ON BRANDING by David Brier
8 IMPORTANT FACTS ON BRANDING by David BrierDBD International, Ltd.
 
HOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David BrierHOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David BrierDBD International, Ltd.
 
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ AdamsBRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ AdamsDBD International, Ltd.
 
What the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David BrierWhat the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David BrierDBD International, Ltd.
 
11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The Universe11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The UniverseDBD International, Ltd.
 
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...DBD International, Ltd.
 
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence peopleCreating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence peopleDBD International, Ltd.
 
What's killing your brand? (And how to kill it before it kills you.) by David...
What's killing your brand? (And how to kill it before it kills you.) by David...What's killing your brand? (And how to kill it before it kills you.) by David...
What's killing your brand? (And how to kill it before it kills you.) by David...DBD International, Ltd.
 
The Lost Law of Branding plus a note on Social Media
The Lost Law of Branding plus a note on Social MediaThe Lost Law of Branding plus a note on Social Media
The Lost Law of Branding plus a note on Social MediaDBD International, Ltd.
 

Mehr von DBD International, Ltd. (20)

9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
9 Critical Traits of Successful Leaders Who Revolutionize Their Industry9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
9 Critical Traits of Successful Leaders Who Revolutionize Their Industry
 
SALES & LEADERSHIP: The Power Formula Leaders Use
SALES & LEADERSHIP: The Power Formula Leaders UseSALES & LEADERSHIP: The Power Formula Leaders Use
SALES & LEADERSHIP: The Power Formula Leaders Use
 
Brand Intervention Masterclass for Business Leaders
Brand Intervention Masterclass for Business LeadersBrand Intervention Masterclass for Business Leaders
Brand Intervention Masterclass for Business Leaders
 
The High Price of Attention by David Brier
The High Price of Attention by David BrierThe High Price of Attention by David Brier
The High Price of Attention by David Brier
 
Brand Intervention: The Power To Be You
Brand Intervention: The Power To Be YouBrand Intervention: The Power To Be You
Brand Intervention: The Power To Be You
 
8 IMPORTANT FACTS ON BRANDING by David Brier
8 IMPORTANT FACTS ON BRANDING by David Brier8 IMPORTANT FACTS ON BRANDING by David Brier
8 IMPORTANT FACTS ON BRANDING by David Brier
 
HOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David BrierHOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David Brier
 
The 4 Pillars of Growth by David Brier
The 4 Pillars of Growth by David BrierThe 4 Pillars of Growth by David Brier
The 4 Pillars of Growth by David Brier
 
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ AdamsBRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
 
David Brier on THE SCIENCE OF ATTENTION
David Brier on THE SCIENCE OF ATTENTIONDavid Brier on THE SCIENCE OF ATTENTION
David Brier on THE SCIENCE OF ATTENTION
 
David Brier on HOW TO ELIMINATE EXCUSES
David Brier on HOW TO ELIMINATE EXCUSESDavid Brier on HOW TO ELIMINATE EXCUSES
David Brier on HOW TO ELIMINATE EXCUSES
 
What the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David BrierWhat the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David Brier
 
11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The Universe11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The Universe
 
9 Questions Every Business Needs to Ask
9 Questions Every Business Needs to Ask9 Questions Every Business Needs to Ask
9 Questions Every Business Needs to Ask
 
How to Create a Winning Package Design
How to Create a Winning Package DesignHow to Create a Winning Package Design
How to Create a Winning Package Design
 
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
 
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence peopleCreating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
 
What's killing your brand? (And how to kill it before it kills you.) by David...
What's killing your brand? (And how to kill it before it kills you.) by David...What's killing your brand? (And how to kill it before it kills you.) by David...
What's killing your brand? (And how to kill it before it kills you.) by David...
 
The Lost Law of Branding plus a note on Social Media
The Lost Law of Branding plus a note on Social MediaThe Lost Law of Branding plus a note on Social Media
The Lost Law of Branding plus a note on Social Media
 
Why "Typical" Sucks in Branding
Why "Typical" Sucks in BrandingWhy "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
 

Kürzlich hochgeladen

A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.mcshagufta46
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessAPCO
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...IMARC Group
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHelene Heckrotte
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024Stephan Koning
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBBPMedia1
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarNathanielSchmuck
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------ThanzirNazer
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003believeminhh
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...Brian Solis
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinAnton Skornyakov
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...AustraliaChapterIIBA
 
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלימיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגליBen Shushan & Co. C.P.A (Isr.)
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursKaiNexus
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentationbaron83
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxWorkforce Group
 

Kürzlich hochgeladen (20)

A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.A flour, rice and Suji company in Jhang.
A flour, rice and Suji company in Jhang.
 
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for BusinessQ2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
Q2 2024 APCO Geopolitical Radar - The Global Operating Environment for Business
 
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
Boat Trailers Market PPT: Growth, Outlook, Demand, Keyplayer Analysis and Opp...
 
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptxHELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
HELENE HECKROTTE'S PROFESSIONAL PORTFOLIO.pptx
 
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
TalentView Webinar: Empowering the Modern Workforce_ Redefininig Success from...
 
Investment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV IndustriesInvestment Opportunity for Thailand's Automotive & EV Industries
Investment Opportunity for Thailand's Automotive & EV Industries
 
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 Building Your Personal Brand on LinkedIn - Expert Planet-  2024 Building Your Personal Brand on LinkedIn - Expert Planet-  2024
Building Your Personal Brand on LinkedIn - Expert Planet- 2024
 
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John MeulemansBCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
BCE24 | Virtual Brand Ambassadors: Making Brands Personal - John Meulemans
 
Live-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry WebinarLive-Streaming in the Music Industry Webinar
Live-Streaming in the Music Industry Webinar
 
Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------Al Taj Al Malaki Company Profile -------
Al Taj Al Malaki Company Profile -------
 
AL Satwa Dubai Call Girls +971552825767 Call Girls In AL Karama
AL Satwa Dubai Call Girls +971552825767  Call Girls In AL KaramaAL Satwa Dubai Call Girls +971552825767  Call Girls In AL Karama
AL Satwa Dubai Call Girls +971552825767 Call Girls In AL Karama
 
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
The Vietnam Believer Newsletter_MARCH 25, 2024_EN_Vol. 003
 
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
The End of Business as Usual: Rewire the Way You Work to Succeed in the Consu...
 
Slicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup BerlinSlicing Work on Business Agility Meetup Berlin
Slicing Work on Business Agility Meetup Berlin
 
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
IIBA® Melbourne - Navigating Business Analysis - Excellence for Career Growth...
 
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלימיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
מיסוי רילוקיישן לפורטוגל- היבטי מיסוי ישראלי ופורטוגלי
 
Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024Borderless Access - Global B2B Panel book-unlock 2024
Borderless Access - Global B2B Panel book-unlock 2024
 
Developing Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, OursDeveloping Coaching Skills: Mine, Yours, Ours
Developing Coaching Skills: Mine, Yours, Ours
 
MoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor PresentationMoneyBridge Pitch Deck - Investor Presentation
MoneyBridge Pitch Deck - Investor Presentation
 
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptxCracking the ‘Business Process Outsourcing’ Code Main.pptx
Cracking the ‘Business Process Outsourcing’ Code Main.pptx
 

Brand Leaders & Sex: The Untold Story (branding examples)

  • 1. @davidbrier www.risingabovethenoise.com
  • 2. Love, lust and sensuality have been around as long as fire.
  • 3. Who knows? Maybe they created the first spark that made fire seem
  • 4. Who knows? Maybe they created the first spark that made fire seem desirable.
  • 5. While that’s conjecture, there’s one thing we know is true.
  • 6. Our passion for brands, branding and “stuff that works” can be as insatiable and hot-blooded as any romantic fling.
  • 7. And brand leaders know that a killer product launch is one of the greatest aphrodisiacs there is.
  • 8. Honestly, now. Is it any wonder that the whole subject is often referred to as “positioning?”
  • 9. Honestly, now. Is it any wonder that the whole subject is often referred to as “positioning?” How inn ocent is t he bite tak en out of A pple's forbidd en-fruit L0GO?
  • 10. Honestly, now. Is it any wonder that the whole subject is often referred to as “positioning?” Is Dyson’s How inn ocent “no loss of is t he bite sucti o n ” tak en out really of A pple's ABOUT forbidd en-fruit vacuum L0GO? cleaners? 
  • 11. Honestly, now. Is it any wonder that the whole subject is often referred to as “positioning?” Is Dyson’s And let us inn ocent How “no loss of not forget is t he bite sucti o n ” en out t hat great tag tak really l i n e from the of A pple's ABOUT forbidd en-fruit vacuum Ca dillac CTS L0GO? cleaners?  c omm e r cial...
  • 12. Honestly, now. Is it any wonder that the whole subject is often referred to as “positioning?” Is Dyson’s And let us “Wh e n you inn ocent How “no loss of not forget turn it on, is t he bite sucti o n ” en out t hat great tag tak really l i n e from the does it of A pple's ABOUT return the forbidd en-fruit vacuum Ca dillac CTS L0GO? cleaners?  c omm e r cial... favor?”
  • 13. So how do you ensure that your brand ends up on top?
  • 14. The 12 Hidden Truths
  • 15. That the Gods of Branding Wish You’d Never Learn
  • 16. 1.
  • 17. 1.Leadership brands find new and unique positions.
  • 18. 1.Leadership brands find new and unique positions. Follower brands do it the same old way, just like everybody else.
  • 19. 2.
  • 20. 2. Leadership brands make customers happy they’re doing it and eager to do it again.
  • 21. 2. Leadership brands make customers happy they’re doing it and eager to do it again. Follower brands leave them wishing it were
  • 22. 2. Leadership brands make customers happy they’re doing it and eager to do it again. Follower brands leave them wishing it were over.
  • 23. 3.
  • 24. 3. Leadership brands make sure their customers are satisfied.
  • 25. 3. Leadership brands make sure their customers are satisfied.
  • 26. 4.
  • 27. 4. Leadership brands revel in their customers’ obsessions.
  • 28. 4. Leadership brands revel in their customers’ obsessions. Follower brands would be thankful for the occasional stalker.
  • 29. 5. Follower brands drown them in indifference.
  • 30. 5. Leadership brands shower their customers with attention. Follower brands drown them in indifference.
  • 31. 5. Follower brands drown them in indifference.
  • 32. 6.
  • 33. 6. Leadership brands care about their image and are a pleasure to be seen with.
  • 34. 6. Leadership brands care about their image and are a Follower pleasure to be brands are concealed seen with. in a brown paper bag.
  • 35. 7.
  • 36. 7. Leadership brands earn respect and devotion.
  • 37. 7. Leadership brands earn respect and Follower brands devotion. get the “friends with perks” treatment: I don’t really love you but you’ll do...
  • 38. 7. Leadership brands earn respect and Follower brands devotion. get the “friends with perks” treatment: I don’t really love you but you’ll do... for now.
  • 39. 8.
  • 40. 8. Leadership brands enjoy a level of customer monogamy.
  • 41. 8. Follower brands merely have flings.
  • 42. 9.
  • 43. 9. Leadership brands routinely incite desire for the C word: Commitment.
  • 44. 9. Follower brands are often subjected to the F word: Fleeting.
  • 45. 10.
  • 46. 10. Leadership brands can proudly be brought home to meet the family.
  • 47. 10. Follower brands provoke apologies for getting caught in “Brands Gone Wild.”
  • 48. 11.
  • 49. 11. Leadership brands get the ring.
  • 50. 11. Leadership brands get the ring. Follower brands are left in the aisle.
  • 51. 12.
  • 52. 12. With a leadership brand, it’s a joy waking up to it,
  • 53. 12. With a leadership brand, it’s a joy waking up to it, day after day.
  • 54. 12. With a follower brand, the honeymoon is over before the first bag is unpacked.
  • 57. 1. Leadership brands find new and unique positions.
  • 58. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again.
  • 59. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied.
  • 60. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession.
  • 61. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession. 5.Leadership brands shower their customers with attention.
  • 62. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession. 5.Leadership brands shower their customers with attention. 6.Leadership brands care about their image and are a pleasure to be seen with.
  • 63. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession. 5.Leadership brands shower their customers with attention. 6.Leadership brands care about their image and are a pleasure to be seen with. 7.Leadership brands earn respect and devotion.
  • 64. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession. 5.Leadership brands shower their customers with attention. 6.Leadership brands care about their image and are a pleasure to be seen with. 7.Leadership brands earn respect and devotion. 8.Leadership brands enjoy customer monogamy.
  • 65. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession. 5.Leadership brands shower their customers with attention. 6.Leadership brands care about their image and are a pleasure to be seen with. 7.Leadership brands earn respect and devotion. 8.Leadership brands enjoy customer monogamy. 9.Leadership brands generate a ready-for-commitment mindset.
  • 66. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession. 5.Leadership brands shower their customers with attention. 6.Leadership brands care about their image and are a pleasure to be seen with. 7.Leadership brands earn respect and devotion. 8.Leadership brands enjoy customer monogamy. 9.Leadership brands generate a ready-for-commitment mindset. 10.Leadership brands can proudly be brought home to meet the family.
  • 67. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession. 5.Leadership brands shower their customers with attention. 6.Leadership brands care about their image and are a pleasure to be seen with. 7.Leadership brands earn respect and devotion. 8.Leadership brands enjoy customer monogamy. 9.Leadership brands generate a ready-for-commitment mindset. 10.Leadership brands can proudly be brought home to meet the family. 11.Leadership brands get the ring (whereas follower brands are left in the aisle).
  • 68. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession. 5.Leadership brands shower their customers with attention. 6.Leadership brands care about their image and are a pleasure to be seen with. 7.Leadership brands earn respect and devotion. 8.Leadership brands enjoy customer monogamy. 9.Leadership brands generate a ready-for-commitment mindset. 10.Leadership brands can proudly be brought home to meet the family. 11.Leadership brands get the ring (whereas follower brands are left in the aisle). 12.With a leadership brand, it’s a joy waking up to it, day after day.
  • 70. Enough with the foreplay,
  • 71. Enough with the foreplay, start your engines.
  • 72. Written by Marlene Hamerling & David Brier Design & art direction: David Brier DBD International, Ltd. www.risingabovethenoise.com Reproduction not allowed without written approval from authors.