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Brand Leaders & Sex: The Untold Story (branding examples) Slide 1 Brand Leaders & Sex: The Untold Story (branding examples) Slide 2 Brand Leaders & Sex: The Untold Story (branding examples) Slide 3 Brand Leaders & Sex: The Untold Story (branding examples) Slide 4 Brand Leaders & Sex: The Untold Story (branding examples) Slide 5 Brand Leaders & Sex: The Untold Story (branding examples) Slide 6 Brand Leaders & Sex: The Untold Story (branding examples) Slide 7 Brand Leaders & Sex: The Untold Story (branding examples) Slide 8 Brand Leaders & Sex: The Untold Story (branding examples) Slide 9 Brand Leaders & Sex: The Untold Story (branding examples) Slide 10 Brand Leaders & Sex: The Untold Story (branding examples) Slide 11 Brand Leaders & Sex: The Untold Story (branding examples) Slide 12 Brand Leaders & Sex: The Untold Story (branding examples) Slide 13 Brand Leaders & Sex: The Untold Story (branding examples) Slide 14 Brand Leaders & Sex: The Untold Story (branding examples) Slide 15 Brand Leaders & Sex: The Untold Story (branding examples) Slide 16 Brand Leaders & Sex: The Untold Story (branding examples) Slide 17 Brand Leaders & Sex: The Untold Story (branding examples) Slide 18 Brand Leaders & Sex: The Untold Story (branding examples) Slide 19 Brand Leaders & Sex: The Untold Story (branding examples) Slide 20 Brand Leaders & Sex: The Untold Story (branding examples) Slide 21 Brand Leaders & Sex: The Untold Story (branding examples) Slide 22 Brand Leaders & Sex: The Untold Story (branding examples) Slide 23 Brand Leaders & Sex: The Untold Story (branding examples) Slide 24 Brand Leaders & Sex: The Untold Story (branding examples) Slide 25 Brand Leaders & Sex: The Untold Story (branding examples) Slide 26 Brand Leaders & Sex: The Untold Story (branding examples) Slide 27 Brand Leaders & Sex: The Untold Story (branding examples) Slide 28 Brand Leaders & Sex: The Untold Story (branding examples) Slide 29 Brand Leaders & Sex: The Untold Story (branding examples) Slide 30 Brand Leaders & Sex: The Untold Story (branding examples) Slide 31 Brand Leaders & Sex: The Untold Story (branding examples) Slide 32 Brand Leaders & Sex: The Untold Story (branding examples) Slide 33 Brand Leaders & Sex: The Untold Story (branding examples) Slide 34 Brand Leaders & Sex: The Untold Story (branding examples) Slide 35 Brand Leaders & Sex: The Untold Story (branding examples) Slide 36 Brand Leaders & Sex: The Untold Story (branding examples) Slide 37 Brand Leaders & Sex: The Untold Story (branding examples) Slide 38 Brand Leaders & Sex: The Untold Story (branding examples) Slide 39 Brand Leaders & Sex: The Untold Story (branding examples) Slide 40 Brand Leaders & Sex: The Untold Story (branding examples) Slide 41 Brand Leaders & Sex: The Untold Story (branding examples) Slide 42 Brand Leaders & Sex: The Untold Story (branding examples) Slide 43 Brand Leaders & Sex: The Untold Story (branding examples) Slide 44 Brand Leaders & Sex: The Untold Story (branding examples) Slide 45 Brand Leaders & Sex: The Untold Story (branding examples) Slide 46 Brand Leaders & Sex: The Untold Story (branding examples) Slide 47 Brand Leaders & Sex: The Untold Story (branding examples) Slide 48 Brand Leaders & Sex: The Untold Story (branding examples) Slide 49 Brand Leaders & Sex: The Untold Story (branding examples) Slide 50 Brand Leaders & Sex: The Untold Story (branding examples) Slide 51 Brand Leaders & Sex: The Untold Story (branding examples) Slide 52 Brand Leaders & Sex: The Untold Story (branding examples) Slide 53 Brand Leaders & Sex: The Untold Story (branding examples) Slide 54 Brand Leaders & Sex: The Untold Story (branding examples) Slide 55 Brand Leaders & Sex: The Untold Story (branding examples) Slide 56 Brand Leaders & Sex: The Untold Story (branding examples) Slide 57 Brand Leaders & Sex: The Untold Story (branding examples) Slide 58 Brand Leaders & Sex: The Untold Story (branding examples) Slide 59 Brand Leaders & Sex: The Untold Story (branding examples) Slide 60 Brand Leaders & Sex: The Untold Story (branding examples) Slide 61 Brand Leaders & Sex: The Untold Story (branding examples) Slide 62 Brand Leaders & Sex: The Untold Story (branding examples) Slide 63 Brand Leaders & Sex: The Untold Story (branding examples) Slide 64 Brand Leaders & Sex: The Untold Story (branding examples) Slide 65 Brand Leaders & Sex: The Untold Story (branding examples) Slide 66 Brand Leaders & Sex: The Untold Story (branding examples) Slide 67 Brand Leaders & Sex: The Untold Story (branding examples) Slide 68 Brand Leaders & Sex: The Untold Story (branding examples) Slide 69 Brand Leaders & Sex: The Untold Story (branding examples) Slide 70 Brand Leaders & Sex: The Untold Story (branding examples) Slide 71 Brand Leaders & Sex: The Untold Story (branding examples) Slide 72
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Brand Leaders & Sex: The Untold Story (branding examples)

http://www.risingabovethenoise.com Brand identity expert David Brier noticed an incredible overlap between brand leadership the entire world of love, lust and sexuality. David got together with word Jedi Marlene Hamerling to create a post which first was published as a Fast Company expert blog post. Now this adds the additional dimension of visuals to flesh out the ties that bind brand leadership with sexuality. Let's light this candle.

Brand Leaders & Sex: The Untold Story (branding examples)

  1. @davidbrier www.risingabovethenoise.com
  2. Love, lust and sensuality have been around as long as fire.
  3. Who knows? Maybe they created the first spark that made fire seem
  4. Who knows? Maybe they created the first spark that made fire seem desirable.
  5. While that’s conjecture, there’s one thing we know is true.
  6. Our passion for brands, branding and “stuff that works” can be as insatiable and hot-blooded as any romantic fling.
  7. And brand leaders know that a killer product launch is one of the greatest aphrodisiacs there is.
  8. Honestly, now. Is it any wonder that the whole subject is often referred to as “positioning?”
  9. Honestly, now. Is it any wonder that the whole subject is often referred to as “positioning?” How inn ocent is t he bite tak en out of A pple's forbidd en-fruit L0GO?
  10. Honestly, now. Is it any wonder that the whole subject is often referred to as “positioning?” Is Dyson’s How inn ocent “no loss of is t he bite sucti o n ” tak en out really of A pple's ABOUT forbidd en-fruit vacuum L0GO? cleaners? 
  11. Honestly, now. Is it any wonder that the whole subject is often referred to as “positioning?” Is Dyson’s And let us inn ocent How “no loss of not forget is t he bite sucti o n ” en out t hat great tag tak really l i n e from the of A pple's ABOUT forbidd en-fruit vacuum Ca dillac CTS L0GO? cleaners?  c omm e r cial...
  12. Honestly, now. Is it any wonder that the whole subject is often referred to as “positioning?” Is Dyson’s And let us “Wh e n you inn ocent How “no loss of not forget turn it on, is t he bite sucti o n ” en out t hat great tag tak really l i n e from the does it of A pple's ABOUT return the forbidd en-fruit vacuum Ca dillac CTS L0GO? cleaners?  c omm e r cial... favor?”
  13. So how do you ensure that your brand ends up on top?
  14. The 12 Hidden Truths
  15. That the Gods of Branding Wish You’d Never Learn
  16. 1.
  17. 1.Leadership brands find new and unique positions.
  18. 1.Leadership brands find new and unique positions. Follower brands do it the same old way, just like everybody else.
  19. 2.
  20. 2. Leadership brands make customers happy they’re doing it and eager to do it again.
  21. 2. Leadership brands make customers happy they’re doing it and eager to do it again. Follower brands leave them wishing it were
  22. 2. Leadership brands make customers happy they’re doing it and eager to do it again. Follower brands leave them wishing it were over.
  23. 3.
  24. 3. Leadership brands make sure their customers are satisfied.
  25. 3. Leadership brands make sure their customers are satisfied.
  26. 4.
  27. 4. Leadership brands revel in their customers’ obsessions.
  28. 4. Leadership brands revel in their customers’ obsessions. Follower brands would be thankful for the occasional stalker.
  29. 5. Follower brands drown them in indifference.
  30. 5. Leadership brands shower their customers with attention. Follower brands drown them in indifference.
  31. 5. Follower brands drown them in indifference.
  32. 6.
  33. 6. Leadership brands care about their image and are a pleasure to be seen with.
  34. 6. Leadership brands care about their image and are a Follower pleasure to be brands are concealed seen with. in a brown paper bag.
  35. 7.
  36. 7. Leadership brands earn respect and devotion.
  37. 7. Leadership brands earn respect and Follower brands devotion. get the “friends with perks” treatment: I don’t really love you but you’ll do...
  38. 7. Leadership brands earn respect and Follower brands devotion. get the “friends with perks” treatment: I don’t really love you but you’ll do... for now.
  39. 8.
  40. 8. Leadership brands enjoy a level of customer monogamy.
  41. 8. Follower brands merely have flings.
  42. 9.
  43. 9. Leadership brands routinely incite desire for the C word: Commitment.
  44. 9. Follower brands are often subjected to the F word: Fleeting.
  45. 10.
  46. 10. Leadership brands can proudly be brought home to meet the family.
  47. 10. Follower brands provoke apologies for getting caught in “Brands Gone Wild.”
  48. 11.
  49. 11. Leadership brands get the ring.
  50. 11. Leadership brands get the ring. Follower brands are left in the aisle.
  51. 12.
  52. 12. With a leadership brand, it’s a joy waking up to it,
  53. 12. With a leadership brand, it’s a joy waking up to it, day after day.
  54. 12. With a follower brand, the honeymoon is over before the first bag is unpacked.
  55. 1. Leadership brands find new and unique positions.
  56. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again.
  57. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied.
  58. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession.
  59. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession. 5.Leadership brands shower their customers with attention.
  60. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession. 5.Leadership brands shower their customers with attention. 6.Leadership brands care about their image and are a pleasure to be seen with.
  61. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession. 5.Leadership brands shower their customers with attention. 6.Leadership brands care about their image and are a pleasure to be seen with. 7.Leadership brands earn respect and devotion.
  62. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession. 5.Leadership brands shower their customers with attention. 6.Leadership brands care about their image and are a pleasure to be seen with. 7.Leadership brands earn respect and devotion. 8.Leadership brands enjoy customer monogamy.
  63. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession. 5.Leadership brands shower their customers with attention. 6.Leadership brands care about their image and are a pleasure to be seen with. 7.Leadership brands earn respect and devotion. 8.Leadership brands enjoy customer monogamy. 9.Leadership brands generate a ready-for-commitment mindset.
  64. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession. 5.Leadership brands shower their customers with attention. 6.Leadership brands care about their image and are a pleasure to be seen with. 7.Leadership brands earn respect and devotion. 8.Leadership brands enjoy customer monogamy. 9.Leadership brands generate a ready-for-commitment mindset. 10.Leadership brands can proudly be brought home to meet the family.
  65. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession. 5.Leadership brands shower their customers with attention. 6.Leadership brands care about their image and are a pleasure to be seen with. 7.Leadership brands earn respect and devotion. 8.Leadership brands enjoy customer monogamy. 9.Leadership brands generate a ready-for-commitment mindset. 10.Leadership brands can proudly be brought home to meet the family. 11.Leadership brands get the ring (whereas follower brands are left in the aisle).
  66. 1. Leadership brands find new and unique positions. 2.Leadership brands make customers happy they’re doing it and eager to do it again. 3.Leadership brands make sure their customers are satisfied. 4.Leadership brands revel in their customers’ obsession. 5.Leadership brands shower their customers with attention. 6.Leadership brands care about their image and are a pleasure to be seen with. 7.Leadership brands earn respect and devotion. 8.Leadership brands enjoy customer monogamy. 9.Leadership brands generate a ready-for-commitment mindset. 10.Leadership brands can proudly be brought home to meet the family. 11.Leadership brands get the ring (whereas follower brands are left in the aisle). 12.With a leadership brand, it’s a joy waking up to it, day after day.
  67. Enough with the foreplay,
  68. Enough with the foreplay, start your engines.
  69. Written by Marlene Hamerling & David Brier Design & art direction: David Brier DBD International, Ltd. www.risingabovethenoise.com Reproduction not allowed without written approval from authors.
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http://www.risingabovethenoise.com Brand identity expert David Brier noticed an incredible overlap between brand leadership the entire world of love, lust and sexuality. David got together with word Jedi Marlene Hamerling to create a post which first was published as a Fast Company expert blog post. Now this adds the additional dimension of visuals to flesh out the ties that bind brand leadership with sexuality. Let's light this candle.

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