1. WHY PUBLISHING
IS THE FIFTH "P"
OF MARKETING
This presentation is based on an
article on my blog.
2. The Four P’s of Marketing
• Product
• Pricing
• Placement
• Promotion
3. The Four P’s of Marketing…
• Product
• Pricing
• Placement
• Promotion
…need one more ”P”
• Publishing
4. Promotion has always
been centered around
great content that
people valued and
wanted to see.
the 1960’s
5. It just used to be that
advertisers would
interrupt the content
that other people
created and just skim
the attention the
content earned.
the 1960’s
Now
100% More
Annoying!!
Now
100% More
Annoying!!