The first class for Social Media Analytics I at NYU on establishing a fundamental process for the measurement of your campaigns.

1. Measurement
Fundamentals
Class 1: New York University
Social Media Analytics I
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2. Challenges for Effective
Measurement in 2015
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3. *Increasingly Complex.
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4. *Always Evolving.
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5. *Difficult to Master.
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6. *Issues With Technology.
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7. *No Measurement
System is Perfect.
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8. *Not All Social Media
Can Be Measured.
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9. *ROI Dependent
on Channel Mechanic.
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10. @BrianHonigman
Apply This Measurement
Framework to Your Campaigns

11. STEP 1: Create a Campaign
Customer
Service
Marketing
Public
Relations
Sales
Fundraising
Employee
Engagement

12. STEP 2: Define Your Timeline
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13. STEP 3:
Understand
the Platforms
Used
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14. STEP 4: Select The
Right Tools
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15. @BrianHonigman
STEP 5: Choose Your Goals
*More Awareness?
*Additional Sales?
*Happy Customers?
*Increased Loyalty?

16. @BrianHonigman
STEP 6: Pair Metrics

17. STEP 7: Monitor Real-Time Results
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18. STEP 8: Analyze & Report Results
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19. Example 1:
Ziploc’s Little
Beasts Campaign
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20. Step 1: Create a Campaign
Step 2: Define a Timeline
Step 3: Understand the Platforms
Step 4: Select the Right Tools
Apply Measurement Framework
to the Ziploc Campaign
Step 5: Choose Your Goals
Step 6: Pair Metrics
Step 7: Monitor Real-Time Results
Step 8: Analyze & Report Results

21. Example 2:
KLM’s Social
Customer Service

22. Step 1: Create a Campaign
Step 2: Define a Timeline
Step 3: Understand the Platforms
Step 4: Select the Right Tools
Apply Measurement Framework
to the KLM Campaign
Step 5: Choose Your Goals
Step 6: Pair Metrics
Step 7: Monitor Real-Time Results
Step 8: Analyze & Report Results

23. Example 3:
NATO’s PR
Campaign
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24. Step 1: Create a Campaign
Step 2: Define a Timeline
Step 3: Understand the Platforms
Step 4: Select the Right Tools
Apply Measurement Framework
to NATO’s Campaign
Step 5: Choose Your Goals
Step 6: Pair Metrics
Step 7: Monitor Real-Time Results
Step 8: Analyze & Report Results

25. Questions!?
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