Educate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
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Learn which of the three beneficial approaches your organization should select for each piece of content. Whether you're looking to educate, entertain or convince your audience, creating the right content for their needs can be the indirect appeal that builds a long-term connection between these consumers and your brand.
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Educate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
- 1. 🎓 🎭 💭 3 KEY CONTENT APPEALS EDUCATE ENTERTAIN CONVINCE BASED ON AN ARTICLE THAT ORIGINALLY APPEARED ON MY WEBSITE
- 2. I'm a Content Marketing Consultant and CEO of Honigman Media. HI!I’m Brian Honigman
- 3. EARN THE RIGHT YOU’VE GOT TO TO PROMOTE –GUY KAWASAKI
- 4. MASTER THE ART OF THE INDIRECT APPEAL
- 5. indirect appeal (noun) | (ˌindəˈrekt əˈpēl) | An appeal to an audience need tangential to your product/service offering that doesn’t ask anything of them and only provides value. 1
- 6. ❔❔❔ HOW DO I CONSTRUCT COMPELLING APPEALS?“
- 7. 🎓 🎭 💭EDUCATES ENTERTAINS CONVINCES MAKE SURE YOUR CONTENT EITHER:
- 8. ❔❔❔ HOW DO I CHOOSE THE RIGHT APPEAL?“
- 9. … WHY DOES YOUR BRAND EXIST? first ask:
- 10. CANVA TOOK THEIR MISSION TO DEMOCRATIZE DESIGN…
- 11. …AND USED THAT MISSION TO INFORM THE TYPE OF CONTENT THEY WOULD PURSUE. (Canva Design School)
- 12. THE NATURE OF THAT APPEAL WAS TO…
- 13. 🎓EDUCATE
- 14. BREADTOPIA.COM leverages educational content for ecommerce very well
- 15. BREADTOPIA.COM leverages educational content for ecommerce very well THEIR PRODUCT IS THE LOGICAL CONCLUSION
- 16. ❔❔❔ WHAT IF MY PRODUCT DOESN’T REQUIRE LESSONS? “
- 17. 🎭ENTERTAIN
- 18. PEOPLE LOVE TO LAUGH AND ENJOY!
- 19. AND THEY’RE INCREASINGLY LOOKING FOR THEIR ENTERTAINMENT ONLINE.
- 20. THE CATCH: your content has to actually be funny, enjoyable and entertaining
- 21. PEPSI’S LATEST YOUTUBE AD DID THIS VERY WELL
- 22. AND THE RESULTS LITERALLY SPEAK FOR THEMSELVES These are YouTube commenters! They rarely have nice things to say.
- 23. 💭CONVINCE
- 24. IF YOUR BRAND IS MORE ABSTRACT IN WHAT THEY PROVIDE, THEN TRY AND CONVINCE SOMEONE OF…
- 25. A BIG IDEA
- 26. APPLE CONSISTENTLY DOES THIS VERY WELL
- 27. THEIR VIDEOS DON’T JUST ADVERTISE THE PRODUCT
- 28. THEY MAKE A FORCEFUL, COMPELLING CASE FOR THE VALUE OF GREAT DESIGN
- 29. APPLE’S PRODUCTS MIGHT BE EXPENSIVE, BUT THEIR CONTENT CONVINCES YOU THEY’RE WORTH IT
- 30. A HONIGMAN MEDIA GUIDE Download my free content marketing style guide here or text me to grab it. SEND A TEXT TO: 44222 TEXT THE MESSAGE: SLIDES11