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Welcome to the EGOSYSTEM,[object Object],@briansolis,[object Object]
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
#tigerblood,[object Object]
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
#tigerbloodintern,[object Object]
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
412,000 clicks in 48 hours,[object Object],A worldwide trending topic #TigerBloodIntern,[object Object]
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
#winning,[object Object]
Now you are becoming internet famous ,[object Object]
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
An audience with an audience of audiences,[object Object]
The Social Effect,[object Object],Attention ,[object Object],Aperture,[object Object],Time,[object Object],Reach and Resonance,[object Object]
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
You are already,[object Object],INDEXED,[object Object]
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
Interest Graph,[object Object],Reputation,[object Object],Context,[object Object],Popularity,[object Object],Authority,[object Object],Elements of Digital Influence,[object Object],Capital,[object Object],Reach/Rank,[object Object],Social Graph,[object Object]
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
IS THIS INFLUENCE?,[object Object]
INFLUENCE IS NOT,[object Object],POPULARITY,[object Object],AND POPULARITY IS NOT,[object Object],INFLUENCE,[object Object]
Influence is the ability to change behavior and cause outcomes ,[object Object]
The Spheres of Influence,[object Object],Outcome,[object Object],Action,[object Object],Effect,[object Object],Instant,[object Object],Course,[object Object],REACH,[object Object]
The only measure of influence is “effect” ,[object Object],Everything else is just social hierarchy,[object Object]
What ,[object Object],are you,[object Object],going to do,[object Object],about it?,[object Object]
The future of all of this is ,[object Object],YOURS TO SHAPE,[object Object]
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth
SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth

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SXSW 2011 Keynote: Welcome to the EGOsystem, how much are you worth

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Hinweis der Redaktion

  1. Advocacy – power of referral (tell a friend,