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Designing Social Sandboxes
sr   bna
Can we mimic & extend our
 social interactions online?
You know, act naturally.
Available Social Dialtone
Object Centered Sociality
User Generated Context
Practices & Problems
Why Dopplr Rules
Create social objects
Define the object.
 Name the verbs.
Network the objects.
User Generated Context
Reduce, Reuse, Recycle
Profile Import
Friend Import
hCard + XFN
Activity Streams/Identity Consolidation
g
“The key lesson for me is that our
members became very thoroughly
obsessed with those numbers. Even
though points on Consumating were
redeemable for absolutely nothing, not
even a gold star, our members had an
unquenchable desire for them.”
Friend or Follow?
[this is good]
[this is not good]
Caveats:
* Making explicit what was latent
* Need to see the beautiful seams
* Interconnection brings emergent,
  unexpected consequences
* We donʼt know the privacy issues yet
* Avoid the ʻset upʼ problem
* Managing ongoing user expectations
* Structure v. experimentation
brianoberkirch.com

photo by Lane Hartwell

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Designing for Social Sandboxes