E-commerce Project Charter

1. Project Charter
Project Name: E-Commerce Business Models (Peer to Peer/B2C)
Focus Area: Incorporating a combination of two e-commerce business models to
create and develop a successful online business.
Prepared By
Document Owner(s) Project/Organization Role
Brian Bish Project Manager
Greg Morris Project Team Member
Martin Poirier Project Team Member
Matt Walrath Project Team Member
Ryan Wilson Project Team Member
Project Charter Version Control
Version Date Author Change Description
PM Brian Bish Preliminary Scope and Charter Draft
A 4/3/08
Confidential
ECommerceProjectCharter-123480671182-phpapp02.doc
Last printed on 3/23/2004 7:48:00 a3/p3

2. Project Charter
TABLE OF CONTENTS
1 PROJECT CHARTER PURPOSE....................................................................................................3
2 PROJECT EXECUTIVE SUMMARY................................................................................................3
3 PROJECT OVERVIEW.....................................................................................................................4
4 PROJECT SCOPE...........................................................................................................................4
4.1 Goals and Objectives.............................................................................................................4
4.2 Departmental Statements of Work (SOW).............................................................................4
4.3 Project Deliverables...............................................................................................................5
4.4 Project Estimated Costs & Duration.......................................................................................5
5 PROJECT CONDITIONS.................................................................................................................5
5.1 Project Assumptions..............................................................................................................5
5.2 Project Risks..........................................................................................................................6
5.3 Project Constraints.................................................................................................................6
6 PROJECT STRUCTURE APPROACH............................................................................................6
7 PROJECT TEAM ORGANIZATION PLANS....................................................................................6
8 APPROVALS....................................................................................................................................7
Confidential Page 2 2/16/2009

3. Project Charter
1 PROJECT CHARTER PURPOSE
The Project Team will determine and identify the necessary steps for developing an e-
commerce website that encompasses a combination of business models. Our website will
illustrate these models throughout our business. We will examine each business model and
how we can incorporate it into our website. Each Team member will do extensive e-
commerce research to discover possible solutions for our new e-business. The Project Team
will become more knowledgeable on how to approach building an e-business from ground
level. The models that we will explore are the following: Business to Business, Business to
Consumer, and Peer to Peer.
2 PROJECT EXECUTIVE SUMMARY
• Project Goal – Research B2B, B2C, and P2P e-commerce models and apply them to the
creation of a new e-commerce website that will be very successful and generate
revenue.
• Objectives – To create and maintain a high revenue e-commerce that is one of a kind in
the Internet business community.
• Scope – Deliver a quality e-business site within the time, cost, and project requirements
defined by our Project Team.
• Assumptions – There are many e-commerce business models that are used in today’s
Internet business world. The e-commerce industry has witnessed major growth within
the past five years.
• Risks – Identify and research possible risks regarding starting up a new e-business.
• Costs – Exceeds the estimated or allotted amount of money for the project. Costs would
be considered for website specifications such as human resources, servers/equipment,
advertising and any other expenses that arise.
• Timeline – Develop a reasonable timeline by doing research on other e-commerce
businesses. How long does it take other companies to develop and startup an e-
business website?
• Approach – Project manager will conduct weekly project meetings. The PM will be
responsible for delegating work and assigning project duties. The PM will communicate
via, email, phone, and conference calls.
• Organization – E-commerce Inc. The organizational structure of this project is as follows:
1. Doug Friend (CEO) PMP Certified
2. Brian Bish (Project Manager)
3. Greg Morris (Project Team Member)
4. Martin Poirier (Project Team Member)
5. Matt Walrath (Project Team Member)
6. Ryan Wilson (Project Team Member)
Confidential Page 3 2/16/2009

4. Project Charter
3 PROJECT OVERVIEW
Our project’s mission is to develop a new and successful e-commerce business using a
combination of e-commerce business models such as Amazon.com and Craigslist. The site
will use Peer to Peer, Business to Consumer, and Business to Business Models. We will
examine the possible ways that these models can be maximized to develop a premier online
business.
4 PROJECT SCOPE
4.1 Goals and Objectives
Goals Objectives
Define reasons for 1. What needs to be accomplished? What is the desired
undertaking the project end result? (Stakeholder Satisfaction)
2. Research business models and develop a list of
What specifications do
requirements for our site.
we need to follow to fit
our business models for
our e-business?
3 The Project Team will need to do product research.
What will the e-business
offer as products and What products and services do customers demand?
services?
4. Define estimated specifications, time, cost, schedule,
Peer to Peer Model
and personnel to integrate model into our website.
Business to Consumer 5. Define estimated specifications, time, cost, schedule,
Model and personnel to integrate model into our website.
6. Define estimated specifications, time, cost, schedule,
Business to Business
and personnel to integrate model into our website.
Model
Mix Business models 7. Integrate all models to your website.
together to get one
overall result
4.2 Departmental Statements of Work (SOW)
Departmental SOW Owner/Prime Due Date/Sequence
Research and Development Marketing Department To be determined
Technical Specifications ITT Department To be determined
Marketing Marketing Department To be determined
Confidential Page 4 2/16/2009

5. Project Charter
4.3 Project Deliverables
Milestone Deliverable
•
1. Initiation – Project Define overall specs for website
Definition • Research Business Models
• Research services and products
• Estimate website costs
• Estimate time and resources
•
2. Execution – Utilizes Applying the business models to the website
ideas to create the e- • Creating the e-commerce site – applying what we
commerce business have researched
• Testing e-commerce website
•
3. Closing Meet stakeholders needs
4.4 Project Estimated Costs & Duration
Project
Milestone Date Estimate Deliverable(s) Included Confidence Level
• [Define overall specs for
Project Not Medium/High
website
Definition determined
• Research Business
Models
• Research services and
products
• Estimate website costs
• Estimate time and
resources
• Applying the business
Execution Not Medium/High
models to the website
determined
• Creating the e-
commerce site –
applying what we have
researched
• Testing e-commerce
website
Closing Not Meet stakeholder needs Medium/High
determined
5 PROJECT CONDITIONS
5.1 Project Assumptions
• Website to integrate Amazon and Craigslist into one e-commerce site.
Confidential Page 5 2/16/2009

6. Project Charter
• Apply the P2P e-commerce business model
• Apply the B2C e-commerce business model
• Apply the B2B e-commerce business model
5.2 Project Risks
# Risk Area Likelihood Risk Owner Project Impact-Mitigation Plan
1 Technology Medium - High PM High – Rethink other technology
Costs alternatives
2 Marketing Medium - High PM High
and
Advertising
Costs
5.3 Project Constraints
• Budget – Technology Costs and Marketing
• Competition – Do you have any competitors that have the same business model for an
e-commerce site?
6 Project Structure Approach
• Project manager will conduct weekly project meetings. The PM will be responsible for
delegating work and assigning project duties. The PM will communicate via, email,
phone, and conference calls.
7 Project Team Organization Plans
Project Team Role Project Team Member(s) Responsibilities
Project Manager Brian Bish Oversees the entire project
Project Team Member Greg Morris Multi-Media Web Developer
Project Team Member Martin Poirier IT Specialist
Project Team Member Matt Walrath IT Specialist
Project Team Member Ryan Wilson IT Specialist
Confidential Page 6 2/16/2009

7. Project Charter
8 APPROVALS
Prepared by __________________________________
Project Manager
Approved by __________________________________
Project Sponsor
__________________________________
Executive Sponsor
__________________________________
Client Sponsor
Confidential Page 7 2/16/2009

8. Project Charter
Confidential Page 8 2/16/2009