Hero Hub Help - YouTube Content Strategy For Brands

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Full blog post here - http://brendangahan.com/youtube-channel-strategy-hero-hub-help/ A brief overview of the Hero, Hub, Help YouTube Content Strategy,

Marketing

HERO, HUB, HELP:
YOUTUBE CONTENT
STRATEGY FOR BRANDS

HERO CONTENT
Your BIG ‘Super Bowl’ moments
HUB CONTENT
Regularly released content to
engage subscribers
HELP CONTENT
Always-on ‘pull’ content designed
for your core target

BIG MOMENTS
-  Happens 2x times a year
-  New campaigns/products
-  Major initiatives

•  Set schedule and regularly produced
•  Established formatSERIES
•  Supports core message
•  Identifies the channelBRANDS
•  Feeds community need for entertainment
•  Keeps fans coming back
ENGAGE
SUBSCRIBERS

HERO
HELP
MAY JUNE JULY AUGUST
HUB HUB HUB HUB

HERO
HUB
HELP
Act like a
YouTuber
Act like an
advertiser

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Hero Hub Help - YouTube Content Strategy For Brands

1. HERO, HUB, HELP: YOUTUBE CONTENT STRATEGY FOR BRANDS

2. BRANDS IN TOP 100 0 11

3. HOW CAN BRANDS SUCCEED?

4. HERO HUB HELP

5. HERO CONTENT Your BIG ‘Super Bowl’ moments HUB CONTENT Regularly released content to engage subscribers HELP CONTENT Always-on ‘pull’ content designed for your core target

6. HERO

7. BIG MOMENTS -  Happens 2x times a year -  New campaigns/products -  Major initiatives

10. HUB

11. •  Set schedule and regularly produced •  Established formatSERIES •  Supports core message •  Identifies the channelBRANDS •  Feeds community need for entertainment •  Keeps fans coming back ENGAGE SUBSCRIBERS

12.

13. HELP

14. BRAND EXPERTISE (music, sports, etc) RELEVANT CONSUMER INTEREST POPULAR SEARCH TERMS

15.

16.

17. HERO HELP MAY JUNE JULY AUGUST HUB HUB HUB HUB

18. WHY DOES IT WORK?

19. HERO HUB HELP Act like a YouTuber Act like an advertiser

20. FOCUS IS KEY

21.

22. THANK YOU brendangahan.com