A List Summit Presentation

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You can read my blog at http://brendangahan.com/ This deck is from my presentation at the Alist Influencer marketing summit. Here's a recap - http://www.alistdaily.com/news/what-we-learned-at-alist-summit-influencer-marketing

Marketing

INFLUENCERSHUNDREDS OF THOUSANDS OF VIEWS
DISPLAY MEDIAHUNDREDS OF MILLIONS OF IMPRESSIONS
VS

SCALABLE OPTIONS
10K channels w/ 50K+ subscribers

2MM+ BLOG
5.3 TRILLION DISPLAY ADSSHOWN ONLINE
EACH YEAR
500 million tweets daily
4.75 BILLION
SHARED ON FACEBOOK EVERY DAY
PIECES OF CONTENT
posts per day

0
25
50
75
100
2007 2008 2009 2010 2011 2012 2013
100 Hours/Minute

YOUTUBE IS A DECADE OLD
PREPARE FOR WHAT’S NEXT

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A List Summit Presentation

1. BLOWING THE F#@K UPInfluencer marketing epic wins, fails, and lessons learned

10.

11. WHAT WORKS?

12. BIGGER ≠ BETTER

13. MAKE IT THEIR IDEA

14. CREATE A MOMENT IN TIME

15. BIGGER ≠ BETTER

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21. 4 VIDEOS 750K Views 20K Submissions

22. INFLUENCERSHUNDREDS OF THOUSANDS OF VIEWS DISPLAY MEDIAHUNDREDS OF MILLIONS OF IMPRESSIONS VS

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24.

25. IMPRESSIONS ≠ ENGAGEMENT

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29. 100K+ votes

30. 10K+ votes 100K+ votes

31. 10K+ votes 1K+ votes 100K+ votes

32. RECOGNITION ≠ IMPACT

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35. PRICE QUANTITY D EM AN D SU PPLY

36. SCALABLE OPTIONS

37. SCALABLE OPTIONS 10K channels w/ 50K+ subscribers

38. BUY LOW/SELL HIGH

39. MAKE IT THEIR IDEA

40.

41.

42.

43.

44. FANS = FRIENDS

45.

46.

47. ARMCHAIR ART DIRECT

48.

49.

50. DO WHATEVER YOU WANT

51.

52.

53.

54. INFLUENCERFAN BRAND

55. INFLUENCERFAN BRAND YOUR CAMPAIGN IS TOTALLY F@#$ing CRUSHING IT!!!

56.

57. COMMUNITY > PRODUCTION

58.

59.

60. EXPERIENCES > $$$

61. CREATE A MOMENT IN TIME

62. 2MM+ BLOG 5.3 TRILLION DISPLAY ADSSHOWN ONLINE EACH YEAR 500 million tweets daily 4.75 BILLION SHARED ON FACEBOOK EVERY DAY PIECES OF CONTENT posts per day

63. 0 25 50 75 100 2007 2008 2009 2010 2011 2012 2013 100 Hours/Minute

64.

65. SNOWBALL EFFECT

66.

67.

68.

69. DON’T THINK IN CAMPAIGN

70. KEY TAKEAWAYS

71. BIGGER ≠ BETTER

72. MAKE IT THEIR IDEA

73. CREATE A MOMENT IN TIME

74. YOUTUBE IS A DECADE OLD PREPARE FOR WHAT’S NEXT

75. THANK YOU brendangahan.com