Prototyping at the speed of culture
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Things we at TBWA\ have learned about ultra fast service prototyping.
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Prototyping at the speed of culture
- 1. TBWA! Prototyping at the Sami Viitamäki! Executive Director ! Speed of Culture! TBWAHelsinki !
- 2. TBWA!
- 3. TBWA! Key Shifts!
- 4. TBWA! Ads to Services - Desk to Mobile - Virtual to Real !
- 5. TBWA! Key Process!
- 6. TBWA! Awareness v Purchase v Loyalty!
- 7. TBWA! Awareness v Purchase v Loyalty!
- 8. TBWA! PAID! LOYALTY! AWARENESS! BUSINESS INSIGHTS! OWNED! THE BRIEF! IDEA WORTH ANALYTICS! MARKETING! AUDIENCE CREATED! INSIGHTS! PURCHASE! EARNED!
- 9. TBWA! International Cases!
- 10. TBWA! AWARENESS: How to raise awareness for the sports cars line?!
- 11. TBWA! le:! emy'! oog cad G TA issan G 'N
- 12. TBWA! PURCHASE: How to get people buy more Pizza? !
- 13. TBWA! le:! izza'! oog to P G a Tom 'Red
- 14. TBWA! LOYALTY: How to more deeply bond with people who love dogs? !
- 15. TBWA! le:! -Like'! oog g-a G ree Do 'Pe dig
- 16. TBWA! TBWAHelsinki Cases !
- 17. TBWA! AWARENESS: How to own share of voice in the Facebook era?!
- 18. TBWA! le:! le'! oog umb G R 'Nissan
- 19. TBWA! PURCHASE: How to put the 'shopping' into 'window shopping'?!
- 20. TBWA! :! pping'! gle ho Gooow S sWind 'A dida
- 21. TBWA!
- 22. TBWA! LOYALTY: How to drive repeat visits to family restaurants?!
- 23. TBWA! TBA!
- 24. TBWA! Key Learnings !
- 25. TBWA! Test Early & Often - Expect Problems - Be Relentless !
- 26. TBWA! Sami Viitamäki ! THANK! sami.viitamaki@tbwa.fi ! YOU!! +358(0)449066650 @samiv ! !