6. What is a brand and branding? A name, term, sign, symbol, or design, or a combination of them which is intended to identify the goods or services of one seller or a group of sellers and to differentiate them from those of competitors. (AMA, 1960) Logo + Slogan +Tagline
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15. BRANDS BRAND VALUE $M Google 86,057 GE 71,379 Microsoft 70,887 Coca Cola 58,208 China Mobile 57,225 IBM 55,335 Apple 55,206 Mc Donald’s 49,499 Nokia 43,975 Vodafone 36,962