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Welcome to the World  of.. Branding
What  is a brand and branding? A name, term, sign, symbol, or design, or a combination of them which is  intended to identify  the goods or services of one seller or a group of sellers and  to differentiate   them from those of competitors.  (AMA, 1960) Logo + Slogan +Tagline
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[object Object],[object Object],[object Object],[object Object]
BRANDS BRAND VALUE $M Google  86,057 GE 71,379 Microsoft 70,887 Coca Cola 58,208 China Mobile 57,225 IBM 55,335 Apple 55,206 Mc Donald’s 49,499 Nokia 43,975 Vodafone 36,962
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What Is Branding?

  • 1.  
  • 4.  
  • 5. Welcome to the World of.. Branding
  • 6. What is a brand and branding? A name, term, sign, symbol, or design, or a combination of them which is intended to identify the goods or services of one seller or a group of sellers and to differentiate them from those of competitors. (AMA, 1960) Logo + Slogan +Tagline
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15. BRANDS BRAND VALUE $M Google 86,057 GE 71,379 Microsoft 70,887 Coca Cola 58,208 China Mobile 57,225 IBM 55,335 Apple 55,206 Mc Donald’s 49,499 Nokia 43,975 Vodafone 36,962
  • 16.
  • 17.
  • 18.
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  • 20.
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  • 23.
  • 24.