In this session we'll be discussing how Brandwatch Audiences can be used to better understand, nurture and grow your existing communities. Learn how to reach new audiences by identifying effective influencers, discovering new content marketing opportunities and using tactical paid advertising.
3. NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
engaged authors
target audience
followers
employees?
Community Growth
Paid Marketing
Market Research
Customer Service
Social Selling
PR & Reputation
Advocacy
Community Nurturing
Organic Marketing
5. NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
engaged authors
target audience
followers
employees
It depends…
(Potential) Customers
Advocates
Amplifiers
Co-creators
Collaborators
Community Members
8. Knowing what (search) to search for
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
Bio (Boolean)
Tweets (Boolean)
Gender
Account Type
Interests
Professions
Followers (Coming
soon)
12. Bio: (love OR worm
OR avid OR keen
OR lover)
AND
(book OR books OR
reading OR reader
OR literature OR
fiction)
NOT
(publisher OR
published OR writer
OR “wrote a book”)
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
13. Location: United
Kingdom
AND
Bio: (love OR worm
OR avid OR keen
OR lover)
AND
(book OR books OR
reading OR reader
OR literature OR
fiction)
NOT
(publisher OR
published OR writer
OR “wrote a book”)
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
14. Create a Mood Board
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
Trending Topics Content Trends
26. Tactical Targeted Ads on Twitter
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM
Pinpointing Infiltrating Retargeting
27. Export List Save 1 Column
NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
28. Upload to Twitter Ads Target “Tailored Audience”
NOW YOU KNOW | #NYKCONF BRANDWATCH.COM
29. Boosting the #ArtOfBreakfast campaign
• (Pay to) reach the right people
• Benefit from free secondary reach
• Follow up your press release
‘Using the Audience lists makes Twitter a more viable
advertising platform for us because while our results from
Facebook are far stronger in terms of CPM/CPC/CPV,
Audiences helps us reach named influencers with Twitter Ads
to get our content in front of the right people’
-Groupe Seb
NOW YOU KNOW | #NYKCONF
BRANDWATCH.COM