PlayStation Poland partnered with a social media agency to increase engagement on Twitter. By responding quickly and consistently to fans with concise 140-character messages, they were able to increase tweets about PlayStation by 60%, increase positive content by 55%, and gain 88% more followers. Key lessons included responding quickly, creating valuable engaging content, listening to customers, interacting properly with fans, and focusing efforts on the most active platform for customers.

1. THANK YOU.
Natalia Chrzanowska

2. THANK YOU.
Natalia Chrzanowska

3. THANK YOU.
Natalia Chrzanowska

4. PlayStation Poland
spotted a huge potential in Twitter, which is both a
hospitable space for a gaming community and a powerful
communication channel.
Together with social relations agency, Konceptika the
brand took the challenge to increase engagement of their
fans on the platform using 140-character messages.
With a consistency and concision they encouraged
gamers to interact with the brand.
1INCREASE
ENGAGEMENT
ON TWITTER

5. ACCURACY, REFLEX
AND CONCISION
140-character message forces
accuracy and concision. There is
no place for mistake, lack of
precision nor for lagging behind.
The message must be in a right
time, right place and right
context.
🎯
RESPONSE TO
POSITIVE THREADS
Positive mentions create
enormous potential to enhance
this positive attitude of users by
a proper interaction.
📣
SOCIAL MEDIA
MONITORING TOOL
An effective, accurate and swift
social media monitoring tool
helps to find discussion in a real
time and reply as fast as
possible.
💻
PROPER KEYWORDS AND
HASHTAGS IN THE
RIGHT CONTEXT
The world of PlayStation is much
wider, than it seems to be.
Proper keyword configuration
and finding matched context in
the Internet discussion are
essential.
✎
2TRACE
DISUSSION
AND INTERACT
WITH FANS VIA
TWITTER

6. FIVE AREAS OF AN EFFECTIVE RESPONSE
HOW PLAYSTATION HANDLE COMMUNICATION ON TWITTER
✓ EXPRESS A CONCERN - By expressing concern about gamers’
problems PlayStation enhance relations with fans.
✓
APPRECIATE LOYALTY - PlayStation is always on guard and whenever
a client writes in social media that uses or is going to use the products,
the company immediately gives the acknowledgement to him or her.
✓
ACOMPANY AT THE GAME - PlayStation always reacts to gamers’
posts about playing the PS. Thus, gamers willingly share print screens
and footages registered during a game with #PS4Share hashtag.
✓
SUPPORT CLIENT’S DECISION - PlayStation always reacts when
gamers post about their intension to buy a game or a games console
and helps taking decision.
✓ SUPPORT SALES - When a gamer hesitates which brand to choose,
PlayStation is always there to dispel their doubts.

7. THANK YOU.
Natalia Chrzanowska

16. 3 PLAYSTATION TAKES ITS SOCIAL MEDIA
REPUTATION TO THE NEXT LEVEL
60% 55% 88%
MORE TWEETS MORE POSITIVEMORE FOLLOWERS
ON PLAYSTATION PROFILE ABOUT PLAYSTATION CONTENTS ABOUT
PLAYSTATION
3 KEY RESULTS

17. 📣
🕔
DON’T WAIT
The sooner you can react to comment about your brand
the better results you can get.
1
7
5 LESSONS YOU LEARN FROM PLAYSTATION
SOCIAL MEDIA MONITORING
CREATE VALUE
Don’t forget that valuable and engaging contents bring good
measurable results. People interact with contents that
appeal to them and are important to them.
LISTEN TO YOUR CLIENTS
The first and the most important thing is to listen to your
clients. You should be present where your customers are
and listen to their needs, complaints, opinions, reviews and
points of view.
INTERACT WITH FANS
No matter in which context people write about your brand,
if your can relate to a message and react properly, you
will always have an advantage.
FOCUS ON A PLATFORM WHERE YOUR CLIENTS ARE THE MOST ACTIVE
You can divide your operations in digital media into different channels, but focus on the one or a few that suit best your company’s profile and your
clients' needs.
👍
💻
♡

19. Facebook.com/brand24
THANK YOU.
Natalia Chrzanowska
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Natalia Chrzanowska
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Find out more about
Interactive Agency
Facebook.com/Konceptika.pl
www.konceptika.pl
Mateusz Miernikowski - CEO
mateusz@konceptika.pl
Konceptika
Włodarzewska 57B/26
02-845 Warsaw, Poland