Slides from the Meetup event: Product Talks - Product Managers, Product Teams and their Secrets Thanks to our host and sponsor: CUA Join the group: https://www.meetup.com/Product-Talks-Brisbane/

1. Product Managers, Teams and their secrets
Product Talks Brisbane
July 2019 #ProductTalks

2. Welcome to Product Talks
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#ProductTalks

3. Thanks to our host & sponsor!
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4. Leading The Product 2019
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EARLY BIRD Tickets
on sale on www.leadingtheproduct.com

5. Today’s Speaker
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Harmeet Saini
Product Manager, Insurance Subsidiaries
Credit Union Australia (CUA)

6. Today in Brisbane.. 19 events on business, customer & innovation….
Lord Mayor’s Innovation lecture, State of Origin, World Cup Semi Final…and more
Thank You for coming today!!!

7. Me..
I am a Product Manager (Pragmatically Sarcastic Optimist)
 Product Management roles (12+ Years)  Product Management Certifications
 And most importantly……..
……..a lifetime of being a customer.

8. Lets talk about Product
Managers
Brisbane Product Meetup; August 2019

9. What is a Product?
- A combination of goods and services
- Satisfies a need of the specific market
- Is deliberately created
- Intended for trade or commerce
- Encompasses the entire experience
- If one component fails, the entire product experience is poor
 Nick Coster, www.brainmates.com.au, “What is Product Management”

10. So…What is Product Management?
Wikipedia Says:
Simple version:
“Product Management is the process of conceiving, planning,
developing, testing, launching, delivering and withdrawing products
in the market”
–ProdBOK pages 37-38

11. Product Management’s purpose is to create…

12. and what does a Product manager do?
Identify unsolved customer
problems
To create Customer
experiences
That outwit that
competition
over a sustainable period

13. and what does a Product manager do?
Plus: Guide Product & Market strategy

14. And where do these product managers
come from?
Most product managers start their careers in other professions

15. An Accidental Profession

16. For Product people in the room…
…there’s good news!

17. You have an amazing job!

18. You have the resources

19. Your have great ideas.

20. You do all the research.

21. You have all the data at hand.

22. You are completely accountable.

23. BUT…

24. 2. Everyone is sceptical about everything
you are optimistic about.
1. You have no (or little) authority.

25. WHY?

26. - Without Sales, nothing will ever get sold.
Because in a traditional business model…
- Without Engineering/Systems nothing would ever
get built.
- Without operations and support, customers will not
get service.

27. - And….
Without Product Management???

28. until….

29. PM function
ensures
‘until….’
…does not
happen
- Sales are selling.
- Engineering/Systems are building
- Customers getting service
And…

30. Ina traditional hierarchy, every other function has
a clear role, product mangers are usually slotted
wherever they seem right.
(Think Of your workplace – where are you? … stand alone, marketing, operations, finance,
compliance, pricing…
I have worked under CFO, HO Marketing, CEO, CCO, Brand & Corp affairs, Brand & Marketing,
Delivery Office)
Why is it that way?

31. WHY?

32. The product management role as taught in business school
The product management role in real world
 Ken Morton, Google Inc, “Product Managers and Cross Functional Teams”

33. - PMs are usually not well entrenched in hierarchy.
- Little or no authority is handed to PMs.
- Generally little or no managerial oversight of people who work
on their product(s).
- But PMs are accountable for success (and somehow
responsible for lack thereof)
The simple reality
Ken Morton, Google Inc, “Product Managers and Cross Functional Teams”

34. What makes Product management
interesting?
Product Management is
all about solving
problems and
meet needs
….Spending time
Understanding what
customers need
and will buy
…and develop solutions
that solve those
problems, meet
needs and wants
And deliver a benefit
to your business

35. Good Product Management is about delivering products that customers
love.
Product Managers use logic, insight and a degree of creativity in defining,
developing, Launching and maintaining these products.
Product managers must guide and collaborate with other parts of the
business and external stakeholders.
Product managers have a duty to deliver measurable benefits to their
organisation.
In summary…

36. #ProductTalks
#ProductManagement

37. Panel Discussion:
Product,
Product Managers,
Product Management.
Stories from across various industries

38. Today’s panel
Quintin Nienaber
General Manager, Product Management
(Surface Mining)
CQMS Razer
Damon Stanton
Director
Recknor (Start up)
Former General Manager, Product
Virgin Australia
Rakalene Condon
Chief Technology Officer
(Acting)
Corelogic Australia

39. Until next time!
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#ProductTalks