Leading the Product 2017 - Dan Taylor - Lightning Talk Slides
1. Leading The Product 2017
Lightning Talks Slides
Sydney, Australia
Dan Taylor
TAL
For more information go to
www.leadingtheproduct.com
2. Product Management in the corporate context:
When Product / Market Fit isn’t enough
Dan Taylor
GM, Innovation
October 2017
3. 3 Pack Title
…including how thinking like a chocolatier can help
In case we don’t make it!
Why Corporate Innovation is so hard.
A framework for overcoming these challenges.
Examples of winning approaches…
15. Corporate Fit?
You have to align to the Corporate context
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Technology /
Operational
Commercial
Scale
16. Corporate Fit?
You have to align to the Corporate context
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Technology /
Operational
Commercial
Scale
Customer &
Brand
Strategic
portfolio
… and the best ones leverage the Corporate assets to
drive greater scale
17. Leverage the distribution channel
British Gas, launched a Remote Heating Control service
through their engineer network, creating the largest Smart
Homes player in the UK
18. Leverage the customer base
Epson crowdfunded its new augmented reality headset – proving the demand,
capturing early customers, and helping the financial case all at the same time
19. Leverage the brand
Chocolate manufacturers often launch full scale pilots as ‘Limited Editions’ – giving
the new product every chance of success, but also a risk-free way to fail
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20. CHECK IT OUT! - The Secrets of Big Business Innovation is based
on over 100 case studies from leading corporate entrepreneurs
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21. 21 Pack Title
…And don’t just ‘act like a start-up’!
Summary
1. Think Product / Market /
Corporate fit
2. Understand and align
with the 4 areas of
corporate fit
3. Ideally, leverage the
corporate assets to
enhance the opportunity