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Crowdfunding 101 - CAI

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What is crowdfunding? Why should you think about it? More importantly, how do you do it? Here's 8 steps to launching your own crowdfunding campaign.

Crowdfunding 101 - CAI

  1. 1. CROWDFUNDING 101. How you can launch your own crowdfunding campaign in 8 easy steps.
  2. 2. WELCOME! @BRADYJOSEPHSON Strategic Director, Charity Express Client Success Team Lead, Peer Giving Solutions Empowering people to act on the human spirit of charity.
  3. 3. FIRST, A STORY.
  4. 4. NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS. Art director Alexis Persani. Photographer Leo Caillard.
  5. 5. WHAT IS CROWDFUNDING? The collective effort of individuals who network and pool their money to support efforts initiated by other people or organizations.
  6. 6. WHAT IS SOCIAL FUNDRAISING. CROWDFUNDING • Project based • Purpose is fundraising • Driven by a person or an organization • Options to choose a project • Think Kiva PEER TO PEER • Person based • Purpose is engagement • Driven by a person or group of people • Focusing energy towards one project • Think charity: water
  7. 7. WHY CROWDFUNDING? FOR THEM • Know what they are funding • Follow along to see the impact • Easy, affordable and accessible • “Bang for buck” FOR YOU • Engagement with new/different supporters • Acquire new donors in new networks • Because donors love it • Straightforward
  8. 8. WHY CROWDFUNDING?
  9. 9. Carve out a tangible funding opportunity 1 Connect with outsiders6 Check in regularly for engagement 7 Capture and tell a great story 2 Choose a platform3 Create your project4 Communicate with insiders 5 Close the loop8 HOW CROWDFUNDING? 8 STEPS FOR A SUCCESSFUL CAMPAIGN.
  10. 10. CARVE OUT A TANGIBLE FUNDING OPPORTUNITY. • SMART – Specific – Measurable – Attainable – Relevant – Time bound
  11. 11. USE INCENTIVES AND PERKS LIKE MATCHING FUNDS, IT WORKS. Art director Alexis Persani. Photographer Leo Caillard.
  12. 12. CARVE OUT A TANGIBLE FUNDING OPPORTUNITY. Dalit Freedom Network “For Freedom” • $25,000 in 2 months is matched to provide another year of education to 200 Dallit children • $150 when matched provides another year of school
  13. 13. CARVE OUT A TANGIBLE FUNDING OPPORTUNITY. Connected by 25 Supper Club • $1000 for Supper Club to support 15 youth in a safe, friendly environment • $250 for one week of Supper Club
  14. 14. USE DONATION ANCHOR AMOUNTS THAT MEAN SOMETHING. Art director Alexis Persani. Photographer Leo Caillard.
  15. 15. CAPTURE AND TELL A GREAT STORY. • Story Types – Genesis – Future – Beneficiary – Staff – Confession – Donor/Supporter • Video!
  16. 16. Art director Alexis Persani. Photographer Leo Caillard. LET LOGIC AND EMOTION (NUMBERS AND STORIES) WORK TOGETHER.
  17. 17. CAPTURE AND TELL A GREAT STORY. • For CMHA Kelowna – From a kid in the program – From a project manager – From a past beneficiary – From the Executive Director – From a donor or volunteer
  18. 18. CHOOSE A PLATFORM. • 5 Questions 1. Do you need/want the donor information? 2. How much brand control do you want? 3. Do you want a tool that can access a pool of supporters? 4. Do you want to provide updates during and after the project? 5. How do you prefer to pay for the project?
  19. 19. Art director Alexis Persani. Photographer Leo Caillard. DON’T BE AFRAID OF TRANSACTION COSTS, YOU ONLY PAY IF YOU SUCCEED.
  20. 20. 5 CANDIAN PLATFORMS. • Third Party Sites – FundRazr – Chimp – Giveffect • Your Own Site – Peer Giving – Artez
  21. 21. FUNDRAZR.
  22. 22. FUNDRAZR.
  23. 23. FUNDRAZR. Good • Free/easy to set up • Mobile • Social integrations • Charity adaptability • Widget for your own site • Access to audience Bad • 5% plus CC • Lack of brand • Not created for charities
  24. 24. CHIMP.
  25. 25. CHIMP.
  26. 26. CHIMP. Good • Easy to use • 1% plus CC • Free & easy set up • Tax receipts • Donation widget • Automated matching • Access to donors (limited) Bad • Lack of brand • Donor information • Customization
  27. 27. GIVEFFECT.
  28. 28. GIVEFFECT.
  29. 29. GIVEFFECT. Good • Tax receipting and donor information • Interactive with simple updates • Charity focused Bad • Limited branding • Only charities that sign up with them can receive funds
  30. 30. PEER GIVING.
  31. 31. PEER GIVING.
  32. 32. PEER GIVING. Good • Brand • Storytelling • Full website • Tax receipts • Interactive with blog updates and comments • International receipting and processing options Bad • 4% plus CC • Full website • Set up resources • Template sites
  33. 33. ARTEZ.
  34. 34. ARTEZ.
  35. 35. ARTEZ.
  36. 36. ARTEZ. Good • Brand • Customization options • Event management built in • Mobile and multi- channel Bad • Customization options • Set up resources • Not inherently interactive
  37. 37. OTHER TOOLS. • Blackbaud - Friends Asking Friends • Indiegogo • Kickstarter • Canada Helps
  38. 38. TOOLS DON’T RAISE MONEY, PEOPLE DO. Art director Alexis Persani. Photographer Leo Caillard.
  39. 39. CREATE YOUR PROJECT.
  40. 40. CREATE YOUR PROJECT.
  41. 41. COMMUNICATE TO INSIDERS. • Send an eBlast out to those that know and already love you – Tell them what’s coming – Ask them to give – Ask them to share • Let your staff and board know about it and what they can do
  42. 42. COMMUNICATE TO INSIDERS.
  43. 43. Art director Alexis Persani. Photographer Leo Caillard. DON’T RELY ON YOUR SUCCESFUL CAMPAIGN TO GET AN AUDIENCE. RELY ON YOUR AUDIENCE TO GET YOU A SUCCESSFUL CAMPAIGN.
  44. 44. CONNECT WITH OUTSIDERS. • Share on social media – Videos, photos • Write a blog post about it • Tag friends, family, staff and insiders who have given in Facebook updates • Get staff and board to share through personal updates
  45. 45. CONNECT WITH OUTSIDERS.
  46. 46. Art director Alexis Persani. Photographer Leo Caillard. FACEBOOK IS GENERALLY BEST FOR DRIVING TRAFFIC AND DONATIONS.
  47. 47. CHECK IN FOR ENGAGEMENT. • Provide updates on the project, work and crowdfunding campaign • Look for comments • Respond to questions, comments, etc.
  48. 48. CHECK IN FOR ENGAGEMENT.
  49. 49. CLOSE THE LOOP. • Thank everyone for giving and sharing • Tell them how the campaign ended • Follow up with results and stories on impact
  50. 50. CLOSE THE LOOP.
  51. 51. CLOSE THE LOOP.
  52. 52. CLOSE THE LOOP.
  53. 53. Create your project Connect with outsiders Check in for engagement Capture and tell a great story Choose a platform Communicate to insiders Carve out a tangible funding opportunity Close the loop ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ HOW CROWDFUNDING?
  54. 54. FREE MONEY! • $200 of matching funds to help with your campaign if you choose to use Chimp • Email me brady@charityexpress.com
  55. 55. FREE TOOLKIT.
  56. 56. @BRADYJOSEPHSON Strategic Director, Charity Express Client Success Team Lead, Peer Giving Solutions brady@charityexpress.com THANK YOU! Empowering people to act on the human spirit of charity.
  • wprasit

    May. 9, 2015

What is crowdfunding? Why should you think about it? More importantly, how do you do it? Here's 8 steps to launching your own crowdfunding campaign.

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