Crowdfunding 101 - CAI
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What is crowdfunding? Why should you think about it? More importantly, how do you do it? Here's 8 steps to launching your own crowdfunding campaign.
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Crowdfunding 101 - CAI
- 1. CROWDFUNDING 101. How you can launch your own crowdfunding campaign in 8 easy steps.
- 2. WELCOME! @BRADYJOSEPHSON Strategic Director, Charity Express Client Success Team Lead, Peer Giving Solutions Empowering people to act on the human spirit of charity.
- 4. NEW SCHOOL IS ACTUALLY THE OLDEST OF SCHOOLS. Art director Alexis Persani. Photographer Leo Caillard.
- 5. WHAT IS CROWDFUNDING? The collective effort of individuals who network and pool their money to support efforts initiated by other people or organizations.
- 6. WHAT IS SOCIAL FUNDRAISING. CROWDFUNDING • Project based • Purpose is fundraising • Driven by a person or an organization • Options to choose a project • Think Kiva PEER TO PEER • Person based • Purpose is engagement • Driven by a person or group of people • Focusing energy towards one project • Think charity: water
- 7. WHY CROWDFUNDING? FOR THEM • Know what they are funding • Follow along to see the impact • Easy, affordable and accessible • “Bang for buck” FOR YOU • Engagement with new/different supporters • Acquire new donors in new networks • Because donors love it • Straightforward
- 9. Carve out a tangible funding opportunity 1 Connect with outsiders6 Check in regularly for engagement 7 Capture and tell a great story 2 Choose a platform3 Create your project4 Communicate with insiders 5 Close the loop8 HOW CROWDFUNDING? 8 STEPS FOR A SUCCESSFUL CAMPAIGN.
- 10. CARVE OUT A TANGIBLE FUNDING OPPORTUNITY. • SMART – Specific – Measurable – Attainable – Relevant – Time bound
- 11. USE INCENTIVES AND PERKS LIKE MATCHING FUNDS, IT WORKS. Art director Alexis Persani. Photographer Leo Caillard.
- 12. CARVE OUT A TANGIBLE FUNDING OPPORTUNITY. Dalit Freedom Network “For Freedom” • $25,000 in 2 months is matched to provide another year of education to 200 Dallit children • $150 when matched provides another year of school
- 13. CARVE OUT A TANGIBLE FUNDING OPPORTUNITY. Connected by 25 Supper Club • $1000 for Supper Club to support 15 youth in a safe, friendly environment • $250 for one week of Supper Club
- 14. USE DONATION ANCHOR AMOUNTS THAT MEAN SOMETHING. Art director Alexis Persani. Photographer Leo Caillard.
- 15. CAPTURE AND TELL A GREAT STORY. • Story Types – Genesis – Future – Beneficiary – Staff – Confession – Donor/Supporter • Video!
- 16. Art director Alexis Persani. Photographer Leo Caillard. LET LOGIC AND EMOTION (NUMBERS AND STORIES) WORK TOGETHER.
- 17. CAPTURE AND TELL A GREAT STORY. • For CMHA Kelowna – From a kid in the program – From a project manager – From a past beneficiary – From the Executive Director – From a donor or volunteer
- 18. CHOOSE A PLATFORM. • 5 Questions 1. Do you need/want the donor information? 2. How much brand control do you want? 3. Do you want a tool that can access a pool of supporters? 4. Do you want to provide updates during and after the project? 5. How do you prefer to pay for the project?
- 19. Art director Alexis Persani. Photographer Leo Caillard. DON’T BE AFRAID OF TRANSACTION COSTS, YOU ONLY PAY IF YOU SUCCEED.
- 20. 5 CANDIAN PLATFORMS. • Third Party Sites – FundRazr – Chimp – Giveffect • Your Own Site – Peer Giving – Artez
- 21. FUNDRAZR.
- 22. FUNDRAZR.
- 23. FUNDRAZR. Good • Free/easy to set up • Mobile • Social integrations • Charity adaptability • Widget for your own site • Access to audience Bad • 5% plus CC • Lack of brand • Not created for charities
- 24. CHIMP.
- 25. CHIMP.
- 26. CHIMP. Good • Easy to use • 1% plus CC • Free & easy set up • Tax receipts • Donation widget • Automated matching • Access to donors (limited) Bad • Lack of brand • Donor information • Customization
- 27. GIVEFFECT.
- 28. GIVEFFECT.
- 29. GIVEFFECT. Good • Tax receipting and donor information • Interactive with simple updates • Charity focused Bad • Limited branding • Only charities that sign up with them can receive funds
- 30. PEER GIVING.
- 31. PEER GIVING.
- 32. PEER GIVING. Good • Brand • Storytelling • Full website • Tax receipts • Interactive with blog updates and comments • International receipting and processing options Bad • 4% plus CC • Full website • Set up resources • Template sites
- 33. ARTEZ.
- 34. ARTEZ.
- 35. ARTEZ.
- 36. ARTEZ. Good • Brand • Customization options • Event management built in • Mobile and multi- channel Bad • Customization options • Set up resources • Not inherently interactive
- 37. OTHER TOOLS. • Blackbaud - Friends Asking Friends • Indiegogo • Kickstarter • Canada Helps
- 38. TOOLS DON’T RAISE MONEY, PEOPLE DO. Art director Alexis Persani. Photographer Leo Caillard.
- 41. COMMUNICATE TO INSIDERS. • Send an eBlast out to those that know and already love you – Tell them what’s coming – Ask them to give – Ask them to share • Let your staff and board know about it and what they can do
- 43. Art director Alexis Persani. Photographer Leo Caillard. DON’T RELY ON YOUR SUCCESFUL CAMPAIGN TO GET AN AUDIENCE. RELY ON YOUR AUDIENCE TO GET YOU A SUCCESSFUL CAMPAIGN.
- 44. CONNECT WITH OUTSIDERS. • Share on social media – Videos, photos • Write a blog post about it • Tag friends, family, staff and insiders who have given in Facebook updates • Get staff and board to share through personal updates
- 46. Art director Alexis Persani. Photographer Leo Caillard. FACEBOOK IS GENERALLY BEST FOR DRIVING TRAFFIC AND DONATIONS.
- 47. CHECK IN FOR ENGAGEMENT. • Provide updates on the project, work and crowdfunding campaign • Look for comments • Respond to questions, comments, etc.
- 48. CHECK IN FOR ENGAGEMENT.
- 49. CLOSE THE LOOP. • Thank everyone for giving and sharing • Tell them how the campaign ended • Follow up with results and stories on impact
- 50. CLOSE THE LOOP.
- 51. CLOSE THE LOOP.
- 52. CLOSE THE LOOP.
- 53. Create your project Connect with outsiders Check in for engagement Capture and tell a great story Choose a platform Communicate to insiders Carve out a tangible funding opportunity Close the loop ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔ HOW CROWDFUNDING?
- 54. FREE MONEY! • $200 of matching funds to help with your campaign if you choose to use Chimp • Email me brady@charityexpress.com
- 55. FREE TOOLKIT.
- 56. @BRADYJOSEPHSON Strategic Director, Charity Express Client Success Team Lead, Peer Giving Solutions brady@charityexpress.com THANK YOU! Empowering people to act on the human spirit of charity.
Hinweis der Redaktion
- 1636, cambridge mass, John Harvard, 800 pounds, 400 books
- My fundraising professors thinking of “crowdfunding” being in demand is hilarious. It should be the opposite. So why?
- In word, donors love it and we love what donors love.
- Individual giving amounts AND project total amounts
- Individual giving amounts AND project total tamounts
- $25 for groceries $100 for rental