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NEXTGENERATION
PHILANTHROPY.
Why You Should Care
What They Care About
What You Can Do
WELCOME!
@BRADYJOSEPHSON
Strategic Director, Charity Express
Client Success Team Lead, Peer Giving Solutions
Empowering pe...
FIRST, A STORY.
WHY SHOULD
YOU CARE?
THEY HAVE RESOURCES.1
THEY ARE PASSIONATE.2
THEY HAVE INFLUENCE.3
THEY LOOK FOR ACTION.4
MILLENNIAL IMPACT
REPORT.
• 12,000 Millennials
• Born 1979 – 1997
• Since 2009
• All day, streaming
conference
• Download ...
Millennial Impact Report
1. To be inspired by the
nonprofit
2. Specific examples of
how their gift will make
an impact
3. ...
MILLENNIAL DONORS
ARE STILL DONORS
EXCEPT…
THEY EXPECT MORE.1
THEY CAN GET MORE.2
10 THINGS THEY CARE
ABOUT (AND
SO SHOULD YOU).
They care about impact1
They care about acting
1
0
They care about giving6
...
THEY CARE ABOUT
IMPACT.
Tell great stories (lots of them)
THEY CARE ABOUT
IMPACT.
Tell great stories (lots of them)
Be tangible and specific (use numbers)
THEY CARE ABOUT
IMPACT.
✔
Tell great stories (lots of them)
Be tangible and specific (use numbers)
Close the loop
THEY CARE ABOUT
IMPACT.
✔
✔
THEY CARE ABOUT
DESIGN.
Make it clean & simple
THEY CARE ABOUT
DESIGN.
Make it clean & simple
Have clear Calls To Action (CTA’s)
THEY CARE ABOUT
DESIGN.
✔
THEY CARE ABOUT
RIGHT NOW.
THEY CARE ABOUT
RIGHT NOW.
Create compelling, concise content
(headlines)
Think mobile first & be friendly
THEY CARE ABOUT
RIGHT NOW.
Create compelling, concise content
(headlines)
✔
THEY CARE ABOUT
FUNDRAISING.
Encourage peer to peer fundraising
THEY CARE ABOUT
FUNDRAISING.
Encourage peer to peer fundraising
Give tools, ideas & support
THEY CARE ABOUT
FUNDRAISING.
✔
THEY CARE ABOUT
THEIR PEERS.
Facilitate word of mouth
THEY CARE ABOUT
THEIR PEERS.
Facilitate word of mouth
Use social proof
THEY CARE ABOUT
THEIR PEERS.
✔
Facilitate word of mouth
Use social proof
Share donor/fundraiser/hero stories
THEY CARE ABOUT
THEIR PEERS.
✔
✔
THEY CARE ABOUT
THEIR TIME.
Online training, education, etc.
THEY CARE ABOUT
THEIR TIME.
Online training, education, etc.
Equip, empower and set free
THEY CARE ABOUT
THEIR TIME.
✔
THEY CARE ABOUT
GIVING.
Think about monthly giving
THEY CARE ABOUT
GIVING.
Think about monthly giving
More frequent asks & smaller amounts
THEY CARE ABOUT
GIVING.
✔
THEY CARE ABOUT
INFORMATION.
Update your website
THEY CARE ABOUT
INFORMATION.
Update your website
Use numbers (infographics)
THEY CARE ABOUT
INFORMATION.
✔
Update your website
Use numbers (infographics)
Share stories on social media
THEY CARE ABOUT
INFORMATION.
✔
✔
THEY CARE ABOUT
CONNECTING.
Take the online offline
THEY CARE ABOUT
CONNECTING.
Take the online offline
Provide opportunities for connections
THEY CARE ABOUT
CONNECTING.
✔
THEY CARE ABOUT
ACTING.
Don’t just ask for money
THEY CARE ABOUT
ACTING.
Don’t just ask for money
Find ways for them to use social influence
THEY CARE ABOUT
ACTING.
✔
Tell great stories (lots of them)
Communicate clearly (and often)
Smaller, more frequent donation options
IN SUMMARY.
Enco...
FREE TOOLKIT.
THANK YOU!
@BRADYJOSEPHSON
Strategic Director, Charity Express
Client Success Team Lead, Peer Giving Solutions
brady@chari...
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
NextGeneration Philanthropy - CCCC Conference
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Why should your nonprofit care about Millennials? What do Millennials care about when it comes to philanthropy?
What can you do to engage Millennials in your cause?

NextGeneration Philanthropy - CCCC Conference

  1. 1. NEXTGENERATION PHILANTHROPY. Why You Should Care What They Care About What You Can Do
  2. 2. WELCOME! @BRADYJOSEPHSON Strategic Director, Charity Express Client Success Team Lead, Peer Giving Solutions Empowering people to act on the human spirit of charity.
  3. 3. FIRST, A STORY.
  4. 4. WHY SHOULD YOU CARE? THEY HAVE RESOURCES.1 THEY ARE PASSIONATE.2 THEY HAVE INFLUENCE.3 THEY LOOK FOR ACTION.4
  5. 5. MILLENNIAL IMPACT REPORT. • 12,000 Millennials • Born 1979 – 1997 • Since 2009 • All day, streaming conference • Download at themillennialimpact.com
  6. 6. Millennial Impact Report 1. To be inspired by the nonprofit 2. Specific examples of how their gift will make an impact 3. Having their gift matched WHAT (ALL) DONORS WANT. Cygnus Donor Survey 1. Report of impact 2. How donations will be used 3. Stories from recipients
  7. 7. MILLENNIAL DONORS ARE STILL DONORS EXCEPT… THEY EXPECT MORE.1 THEY CAN GET MORE.2
  8. 8. 10 THINGS THEY CARE ABOUT (AND SO SHOULD YOU). They care about impact1 They care about acting 1 0 They care about giving6 They care about their time9 They care about connecting7 They care about their peers8 They care about design2 They care about right now3 They care about information4 They care about fundraising5
  9. 9. THEY CARE ABOUT IMPACT.
  10. 10. Tell great stories (lots of them) THEY CARE ABOUT IMPACT.
  11. 11. Tell great stories (lots of them) Be tangible and specific (use numbers) THEY CARE ABOUT IMPACT. ✔
  12. 12. Tell great stories (lots of them) Be tangible and specific (use numbers) Close the loop THEY CARE ABOUT IMPACT. ✔ ✔
  13. 13. THEY CARE ABOUT DESIGN.
  14. 14. Make it clean & simple THEY CARE ABOUT DESIGN.
  15. 15. Make it clean & simple Have clear Calls To Action (CTA’s) THEY CARE ABOUT DESIGN. ✔
  16. 16. THEY CARE ABOUT RIGHT NOW.
  17. 17. THEY CARE ABOUT RIGHT NOW. Create compelling, concise content (headlines)
  18. 18. Think mobile first & be friendly THEY CARE ABOUT RIGHT NOW. Create compelling, concise content (headlines) ✔
  19. 19. THEY CARE ABOUT FUNDRAISING.
  20. 20. Encourage peer to peer fundraising THEY CARE ABOUT FUNDRAISING.
  21. 21. Encourage peer to peer fundraising Give tools, ideas & support THEY CARE ABOUT FUNDRAISING. ✔
  22. 22. THEY CARE ABOUT THEIR PEERS.
  23. 23. Facilitate word of mouth THEY CARE ABOUT THEIR PEERS.
  24. 24. Facilitate word of mouth Use social proof THEY CARE ABOUT THEIR PEERS. ✔
  25. 25. Facilitate word of mouth Use social proof Share donor/fundraiser/hero stories THEY CARE ABOUT THEIR PEERS. ✔ ✔
  26. 26. THEY CARE ABOUT THEIR TIME.
  27. 27. Online training, education, etc. THEY CARE ABOUT THEIR TIME.
  28. 28. Online training, education, etc. Equip, empower and set free THEY CARE ABOUT THEIR TIME. ✔
  29. 29. THEY CARE ABOUT GIVING.
  30. 30. Think about monthly giving THEY CARE ABOUT GIVING.
  31. 31. Think about monthly giving More frequent asks & smaller amounts THEY CARE ABOUT GIVING. ✔
  32. 32. THEY CARE ABOUT INFORMATION.
  33. 33. Update your website THEY CARE ABOUT INFORMATION.
  34. 34. Update your website Use numbers (infographics) THEY CARE ABOUT INFORMATION. ✔
  35. 35. Update your website Use numbers (infographics) Share stories on social media THEY CARE ABOUT INFORMATION. ✔ ✔
  36. 36. THEY CARE ABOUT CONNECTING.
  37. 37. Take the online offline THEY CARE ABOUT CONNECTING.
  38. 38. Take the online offline Provide opportunities for connections THEY CARE ABOUT CONNECTING. ✔
  39. 39. THEY CARE ABOUT ACTING.
  40. 40. Don’t just ask for money THEY CARE ABOUT ACTING.
  41. 41. Don’t just ask for money Find ways for them to use social influence THEY CARE ABOUT ACTING. ✔
  42. 42. Tell great stories (lots of them) Communicate clearly (and often) Smaller, more frequent donation options IN SUMMARY. Encourage social Equip and let free Provide valuable opportunities for them Make it about impact Close the loop ✔ ✔ ✔ ✔ ✔ ✔ ✔ ✔
  43. 43. FREE TOOLKIT.
  44. 44. THANK YOU! @BRADYJOSEPHSON Strategic Director, Charity Express Client Success Team Lead, Peer Giving Solutions brady@charityexpress.com Empowering people to act on the human spirit of charity.
  • mciuzelis

    Jul. 22, 2020

Why should your nonprofit care about Millennials? What do Millennials care about when it comes to philanthropy? What can you do to engage Millennials in your cause?

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