NEACAC Presentation with Drew Millikin of St. Michael's College

1. Your Mom Reads My Blog.
Andrew Millikin - St. Michael’s College
Brad J Ward - BlueFuego

2. Evolution of Communication

5. Twitter v1.0

7. Skeptic.

16. Your Mom My Blog

17. Communication changes.

18. The medium changes.

19. The recruitment game
has changed.

20. traditional recruitment
methods
1980s until now

21. a major shift
2004-2009

24. shift happens.

25. Created by Andrew Meyers,
Hope College
traditional buy-in:
INDIVIDUAL OUTCOME
“cool idea!” some success, some frustration
staff meeting
“should we do this?”
COMMITTEE
“yeah, we should do this”
BOSS
“hmm, I don’t know”
INDIVIDUAL
“this is too much work”
timeline: 1 month

26. Created by Andrew Meyers,
Hope College
new buy-in:
INDIVIDUAL OUTCOME
“cool idea!” definite success, little frustration
INDIVIDUAL
“I’m going to try it out”
INDIVIDUAL
“nice. works and costs nothing!”
BOSS
“great work! what’s next?”
timeline: 1 hour

27. You can only offer so much offline.

28. print
electronic

29. st. michael’s college admissions
what we’ve been up to

30. X

42. butler university admissions
what we were up to

46. the email

47. the metrics

48. the results

49. how can you stay on top
• be networking with us on Twitter
• @bradjward and @drewmillikin
• follow a select group of blogs, RSS
• start with bloghighed.org
• read some good books (http://bit.ly/
hebooks)
• keep attending conferences
• check out eduWeb and NACAC
Annual Conference

50. who has the first
question?

51. contact us
Andrew Millikin
Office of Admission, St. Michael’s College
amillikin[at]smcvt.edu
twitter.com/drewmillikin
Brad J Ward
Chief Explosion Officer, BlueFuego
brad[at]bluefuego.com
twitter.com/bradjward