The document provides a guide for distinguishing between appropriate content for LinkedIn versus Facebook. It lists various types of posts, showcases, promotions, and activities and indicates whether each one is more suitable for LinkedIn, which focuses on professional topics, or Facebook, which involves more personal content. The guide is intended to help users avoid inadvertently mixing professional and personal content across the different platforms.

1. VS
DOES THAT
here?belong
Sometimes the line between what is
appropriate to post on LinkedIn versus
Facebook is unclear. Use this
inforgraphic as a guide so that you
never blur the line.
Post updates on
your personal life
Post your expertise
and industry insights
POST
Showcase your
birthday
Showcase your work
anniversary
SHOWCASE
Brag about
your kids
Brag about your
colleagues
BRAG
Create celebratory
events
Create interest
groups
CREATE
Display your
relationship status
Display your
education and
degree(s)
DISPLAY
Promote where you
are, using the places
feature
Promote where
you work
PROMOTE
Present your recent
activity
Present your
recent work
(work history)
PRESENT
Upload photos
from the weekend
Upload educational
infographics
UPLOAD
“Like” someone’s
engagement photos
“Like” when someone
has a new job
“LIKE”
Get someone’s
attention with
a “Poke”
Someone’s attention
by endorsing
their skills
GET
Write someone a note
on his or her wall
Write someone in
your network a
recommendation
WRITE
Update your favorite
music, TV shows,
books, etc.
Update your skills,
volunteer work, causes
you support, etc.
UPDATE
Add a life event
to your timeline
Add a certification
or language to
your profile
ADD
© 2015 Boston Interactive ®, 529 Main Street, Suite 212, Charlestown, MA 02129 | 617.241.7977