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Lean Usability Testing
Borrys Hasian
Jakarta - Dec 2015
Circle UX
Kenapa kita perlu mengukur UX?
Apa UX bisa diukur?
Bagaimana cara mengukur UX?
Lean Usability Testing for Google Hack Fair 2015
Lean Usability Testing for Google Hack Fair 2015
Contoh UX Metrics
• Berapa lama waktu yang dibutuhkan users untuk sampai ke
bagian download?
• Berapa banyak error saat users mencoba login ke account
online mereka?
• Berapa banyak users yang tidak melihat ada link yang
memperbolehkan mereka melakukan suatu task dengan
cepat?
• Berapa banyak users yang frustasi saat mencoba menutup
iklan saat mereka membrowse artikel?
Contoh data sukses untuk tasks
Contoh dari self-reported metric
Rating scales, qualitative feedback, and online survey tools.
Contoh dari Behavioral dan Physiological
metric
Pertanyaan?
Usability
Testing
Apa usability testing itu?
Memperhatikan bagaimana orang mencoba
menggunakan apa yang kita
buat/design/bangun, dengan maksud:
Membuat produk/layanan lebih mudah
digunakan, atau
Membuktikan bahwa dia mudah digunakan
Demo
Usability Testing
Pertanyaan?
Apa yang kita test?
Tasks/features/content sesuai dengan key
goals.
Kapan kita melakukan test?
Sekarang juga, ulangi minimal sebulan sekali
Siapa pesertanya?
Siapa saja!
*siapa saja diawal, kecuali project team
Bagaimana caranya?
Rekrut peserta
Pilih key goals untuk
ditest, dan buat
skenario
Test
Pilih Key Goals
Contoh:
Menonton Drama Korea terbaru
Menonton Drama Jepang terpopuler
Contoh Skenario
Skenario 1
Bayangkan bahwa hari ini adalah hari Sabtu. Anda sedang malas
keluar dan ingin menghabiskan waktu di rumah dengan bersantai.
Seorang teman merekomendasikan untuk menonton drama Korea
di Viki.
Tugas:
Bagaimana Anda memulai sesuai dengan rekomendasi teman anda?
Test!
Intro Pre Questions Homepage tour
TasksProbingWrapping up
Best practice
sebagai
moderator
• Anda mencoba meminta peserta
untuk mengatakan apa yang ada
dipikiran mereka.
• Anda tidak mencoba mempengaruhi
mereka.
• Anda mengatakan hal yang sama
berulang-ulang.
• Anda memiliki tanggung jawab etis.
• Biarkan mereka bicara.
• Netral.
Chart dari Steve
Krug
Pertanyaan?
Exercise
Usability Testing
Apa selanjutnya setelah
usability testing?
Fix masalah yang paling serius
Apakah banyak orang yang bakal
mengalami hal serupa?
Apakah hal ini akan mengakibatkan masalah
serius, atau hanya masalah ketidak
nyamanan?
Daftarkan 10 masalah paling
serius
Diskusi bagaimana
masing-masing masalah
diselesaikan dalam 2 minggu
kedepan, sesederhana mungkin
Tweak, don’t redesign
Tweak
• Biaya lebih rendah
• Lebih sedikit kerja
• Bisa dikerjakan segera
• Perubahan kecil lebih mungkin terjadi
• Perubahan besar bisa mengacaukan bagian lain
• Kebanyakan orang tidak suka perubahan
• Redesign berarti banyak orang terlibat
Masalah
Perubahan paling sederhana apa
yang bisa dilakukan?
Coba tweak lain
Buat perbaikan
Coba tweak yang sama, hanya
lebih ‘kuat’
Masalah
teratasi?
Done!
Apa perubahan
sejenis masih
mungkin berhasil?
Salah satu cara terbaik untuk
memperbaiki sesuatu, bukan
hanya menambah, tapi....
Hilangkan sesuatu sampai design
nya ‘break’
Sebab masalah tidak di fix
• Perubahan management, visi, atau keduanya
• Menunda
• Tidak ada buy-in dari stakeholders
• Sabotase dari orang yang tidak ikut dalam penentuan
masalah untuk di fix
• ‘Take more than you can chew’
• Masalah yang terhubung dengan masalah utama yang
lebih kompleks
Untuk mendapat buy-in dari
Stakeholders, bicara dengan
‘bahasa’ mereka
Prinsip umum
• Minimal sebulan sekali.
• Rekrut siapapun diawal, dan rekrut dengan persona
yang lebih spesifik nantinya.
• Undang sebanyak mungkin orang terkait.
• Fokus pada sedikit masalah yang paling serius.
• Saat fix masalah, sedikit mungkin usaha.
Pertanyaan?
ありがとう!
Stay in touch :)
Borrys Hasian
Circle UX - Design & Innovation Company
www.circleux.com
borrys@circleux.com
Twitter @borryshasian

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Lean Usability Testing for Google Hack Fair 2015