21. The levels of processing in the brainProduct Personality
Visceral
Behavioral
Reflective
Appearance, touch, and
feel
Function, performance,
usability, and simplicity.
Self-image, personal
satisfaction, memories
Motor
22. Big Idea
The users Problems/Challenges
Personality of your
web/app
Minimum features
30s Pitch
23. One short sentence of your web/app
One brief target users
Big idea: What is your web/app all
about?
Who are the users?
Pick 3 adjectives that represent your
web/app
What’s the personality of your
web/app?
One short catchy sentence to sell your
web/app
How would you sell your web/app?
Define 3 problems/challenges and
features to solve the
problems/challenges.
What are the problems you’re trying to
solve?