1. Usability Express : Recipe for Libraries Bohyun Kim ( @bohyunkim ) Digital Access Librarian Medical Library Marissa Ball ( @unlikelylib ) f Emerging Technologies Librarian f Green Library Computers in Libraries, Washington D.C. March 23, 2011
2. “ Usability is like cooking: everybody needs the outcome, (and) anybody can do it reasonably well with a bit of training. ” - Jakob Nielsen, “Anybody Can Do Usability”
4. Bohyun Kim & Marissa Ball - 3/23/2011 Computers in Libraries 2011 http://xkcd.com/773/
5. Bohyun Kim & Marissa Ball - 3/23/2011 Computers in Libraries 2011
6.
7.
8. From Don't make me think! : a common sense approach to Web usability by St eve Krug. Bohyun Kim & Marissa Ball - 3/23/2011 Computers in Libraries 2011
9. On the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely. From Harald Weinreich, Hartmut Obendorf, Eelco Herder, and Matthias Mayer, "Not Quite the Average: An Empirical Study of Web Use," in the ACM Transactions on the Web, Vol. 2, No. 1 (February 2008). Bohyun Kim & Marissa Ball - 3/23/2011 Computers in Libraries 2011
10. Users and designers do not think alike. A usable website looks right to users. Bohyun Kim & Marissa Ball - 3/23/2011 Computers in Libraries 2011
Usability testing in its most pure form requires a mediator/proctor (you) watching, observing and monitoring participant(s) in a controlled environment as they complete a predetermined set of tasks. There are, however, other usability methods that can be implemented that are more scalable, cost-efficient, and easier to conduct that can result in equally effective usability improvements.
What we focus on here, is the TESTING/RETESTING component
This cycle can be applied across the various testing methods. Brief detail on each cycle.
BK mentioned the ultimate goal is to have happy users. The first step in any participatory design environment is to determine who those users are.
User profiling… “ you are the advocate of your users wants and needs” (Smashing Magazine) Various methods for investigating user behavior, demographics, and needs. These nuances must be interpreted before you can begin the process of determining what meets their expectations and true needs. The profile(s) you develop will not only help to inform your designs, but also help in creating unique user groups for testing. How to decide on those categorizations? These groupings/profiles typically begin to emerge organically, but it may also depend on the questions you are trying to answer and problems you are trying to solve. Does it matter, based on your questions/problems if a patron is a student/faculty member/staff/librarian; user “experience level” beginner/intermediate/advanced; off campus user; distance learner… etc? “Usability studies should be targeted to specific users in order to derive an accurate result” (Nathan) Determine if there are possible issues with navigation and bad language as well as the most frequently used resources and accessed pages/links- don’t forget the stuff that’s working
Need to decide the breadth of the testing… what exactly are you trying to find out? What needs to be changed/updated? Why are you conducting a test?
According to Nielsen, the best results come from testing no more than 5 users and running as many small tests as you can afford. He does also note, however, that if you have several highly distinct sets of user groups, it is best to test additional users. So it is important that the users you select are representative of your users types.
Your user will most likely defy your most common assumption
Expect to gather things like opinions, ideas, general concepts and perceptions; tends to offer a lot of information that can help to build user profiles and expectations of use on the site= what the user wants Combine card sorting w/ focus group environment Paper prototyping with w/ focus group, etc Perfect for earlier phases of the design process Tips & tricks: Have multiple note takers present to help record information
Aside from formal usability testing, card sorting is probably the most popular method. Building on the data and demographic information gathered Your participants will re-organize content from your site in a way that makes sense to them Using index cards, post-its, or even online, you present cards labeled with categories, terms, groupings and varied language representing the navigation, links and Also, can be done in groups, individually or remotely (online) Open vs. closed closed- provide blank cards so users can add their own terms Outcome should be homepage categories and ideas for primary navigation, tells you how your user “relates to specific terminology”
You go to the user, instead of the user coming to you No prompting or list of tasks is given to the user, you observe them as they go about navigating your site and performing general functions; offer them a focus area or give them an idea of what you are trying to accomplish by observing them Gives you the opportunity to view their process and use your site as they would on their own Take the opportunity to ask questions to clarify what the user is do and even ask them about their process
Opportunity to work on the informarion architecture of the site w/o being committed to it and having invested a lot of time/energy into it and catch flaws in the design and usability before implementation TIPS & TRICKS Make sure you take notes! Might be helpful to record sessions or take photos of suggestions/mock-ups from users Have scripts ready so users know what your goals/objectives are
ROI for usability testing and methodology is immeasurable Site’s goal should be to meet your user’s expectations Based in Nielsen’s reccomendations These Usability methods prevented can work towards not only identifying problems, but offering solutions and new approaches to a task/problem