PR & awareness in your startup accelerator

1. PR and awareness within your accelerator
FIWARE Communication Workshop
Bogdan Ceobanu
7 July, Ogilvy

2. Have a /portfolio page
where you showcase
all the startups
selected

3. Within your /blog
cover weekly one
of the top
companies
selected

4. If you have workshops with
experts/advisors - record
them, then write a blog
post summarising the
learnings and sharing the
video [Content marketing]

5. Get the startups to write
about you, and the benefits
you provide and make sure
that content gets shared,
the more the better. [They
are the main assets and
biggest promoters]

6. Create good relationship with
tech journalists for follow-up
announcements ie: product
launches, funding news, new
batch, etc.

7. In advance to your demo day,
prepare a good media kit with
the companies that graduated.
Share the media kit with the
bloggers who will participate at
the demo day, detailing who is
pitching, what does the
company stand for, etc.

8. Make an angel.co page
and invite all your
companies to update their
profiles.

9. Assign a full/part
time person to take
over, in order to
create quality
content and follow
the comms plan.