1. What is Social Media ?
â˘What is Social Media?
â˘What can Social Media can do for your
company?
â˘Case Study- âthe power of Twitterâ
â˘What are the first steps to get my company
involved?
2. What is Social Media ?
âthe online technologies and
practices that people use to share
content, opinions, insights,
experiences, perspectives, and
media themselvesâ( Wikipedia)
3. Social media tools can include:
social networks communities
forums social bookmarks
podcasts message boards
video sharing sites photo sharing sites
bookmarks wikis
Blogs microblogs
4. How Relevant is Social Media
⢠100,000,000 videos on YouTube
⢠200,000,000 Blogs
⢠73% of active online users have used a blog
⢠57% have joined a social network
⢠83% have uploaded videos
⢠55% have uploaded photos
5. What has changed?
Interruption Based Permission Based
Telesales SEO
Direct mail Blogging
Email Blasts Social Media
Printed Ads RSS Feeds
TV Free Trails/Tools
Radio Viral Videos
6. It Looks to Complicated to Understand?
"Getting up to speed on social media is like
learning to ride a bike; it's difficult and
intimidating at first, but once you get the hang of
it you can get where you want to go quickly - and
even enjoy the ride."
- Columnist Steve McKee,
Business Week Magazine, Jan. '09in "Why Social Media is Worth Small
Business Owners' Time."
7. So How does Social Media Work?
See it as a âbusiness networkingâ
Meet people-start conversations
Answer questions â help others
Ask Questions â trust others advice
8. Social Media is âengagementâ
⢠Social Media helps people engage in
conversation about a product/service, identify
research, reviews( trip advisor).
⢠It is an open forum whereby people engage
differently.
Companies ignore this phenomena at their peril!
9. How can Social Media help my
Company?
⢠Generate qualified leads
⢠Increase subscribers to newsletter
⢠Generate exposure to your product/services
⢠Improved ranking in Search Engines
⢠Build new business partnerships
⢠Use what your customers are saying to improve your
product/services
10. Can Your product/Service be
Found?
⢠When a potential customer is researching about your
product/service, can they find you on:
⢠Discussion Sites ( Blogs etc)
⢠Photo sharing site ( Flickr etc)
⢠Video Sharing Sites (Youtube etc)
⢠Article Sharing Sites (Digg etc)
⢠Social/Business networking sites(Facebook, etc)
11. Case Study â The Shower Guys
⢠Used âtwitterâ campaign to drive traffic to their blog
⢠Daily added a different picture of a part of a shower
being held, to their blog
⢠Asked for people to âidentifyâ the name of the part
⢠Targeted small/medium size businesses in area
following them on twitter.( and reciprocal)
⢠Correct answer receives a prize
RESULT: increased company name awareness
leading to new orders & requests for seminars in
âhow to use Social Mediaâ
12. Companies that have engaged and
benefited from clientâs opinions:
⢠Starbucks
⢠Lego
⢠Butlins
⢠Proctor & Gamble
See: âThe Future of Competion-Co-creating Unique value with
Customersâ by Prahalad & Ramaswamy
13. How do I Start?
If you have a brand name or company name( or major keyword) that is
important, register it with as many sites as possible
Start by creating profiles/business page on:
www.facebook.com i.e.
http://companies.to/wsi-internet-consultants/
www.youtube.com i.e www.youtube.com/farmercopleys
www.flickr.com i.e. www.flickr.com/farmercopleys
www.wordpress.com i.e.www.wordpress.com/farmercopleys
join www.linkedin.com
14. Thank You for Listening
⢠For more information on:
⢠How to create a Facebook âbusiness pageâ
⢠How to create a blog
⢠Future articles( How to set up âFlickr/YouTubeâ etc)
go to : http://companies.to/wsi-internet-consultants