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Innovation, Investment, Influence and Impact: 	

  DESIGN THAT FOSTERS CHANGE	

                             Franco Papeschi



#D4C #IxD13	

@bobbywatson
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Charity founded by Tim Berners-Lee
                                             	

open Web available, usable, and valuable for everyone
                                                    	





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Innovation, Investment, Influence and Impact: design that fosters change
MOBILE ENTREPRENEURSHIP LABS	





People with 
ideas 
                                                                                                     Mobile start-ups	

and a bit of dev/biz skills	

                                                                                                    with social impact	



                                 Copyright © 2013. World Wide Web Foundation. All rights reserved                           5
Actions
7
Innovation, Investment, Influence and Impact: design that fosters change
9
Innovation, Investment, Influence and Impact: design that fosters change
11
/promo for Web Foundation	

          I promise	





     Copyright © 2013. World Wide Web Foundation. All rights reserved   12
Copyright © 2013. World Wide Web Foundation. All rights reserved   13
governance empowerment capacity-
building stakeholder Global south civil
society disadvantaged development
excluded beneficiaries impact field trip
donors     DO YOU SPEAK NGO? 	

 change
baseline power analysis low overhead
microfinance ICT4D PPP (public-private
partnership) root cause sensitize scale-up
ownership pro-poor mHealth mEdu mLife
mAgri participatory decision-making
inclusive capabilities self-sustainability 	

               Copyright © 2013. World Wide Web Foundation. All rights reserved   14
Photo	
  by	
  Oxfam	
  Interna1onal	
  -­‐	
  h4p://flic.kr/p/8aeVq6	
  




                                                          Too many failures	

                                             Now focused on demonstrating value 
                                             ability to change through interventions 	

                                                                           Copyright © 2013. World Wide Web Foundation. All rights reserved   15
A FRAMEWORK	

 Theory of Change
Actions 	





              Copyright © 2013. World Wide Web Foundation. All rights reserved   17
Actions 	

      Outputs	





              Copyright © 2013. World Wide Web Foundation. All rights reserved   18
Actions 	

      Outputs	

                                 Outcomes	





              Copyright © 2013. World Wide Web Foundation. All rights reserved   19
Actions 	

      Outputs	

                                 Outcomes	

          Impact 	





              Copyright © 2013. World Wide Web Foundation. All rights reserved                20
Scrat – copyright XX Century Fox	





                                      Copyright © 2013. World Wide Web Foundation. All rights reserved   21
Actions 	

         Outputs	

                                 Outcomes	

             Impact 	


store acorn 	

    break ice	

                              big crack                destroy
                                                             in iceberg	

               iceberg	





                      Copyright © 2013. World Wide Web Foundation. All rights reserved                   22
External
                    factors


Actions 	

   Outputs	

             Outcomes	

                          Impact 	

                                                                                        ?	

          Behaviours 
          Assumptions

                     Copyright © 2013. World Wide Web Foundation. All rights reserved          23
Impact on what individuals and
communities are capable of	

	




                               Identity	

                                                                                            Amartya Sen
         Security	

                                         Social	



                         CAPABILITIES	




      Informational	

                                     Political	



                             Economic	



                         Copyright © 2013. World Wide Web Foundation. All rights reserved            24
Capabilities 	

	

FREEDOM
Capabilities make individuals and communities free	

	

HAPPINESS IS TRICKY 
multi-variate nature of activities contributing to happiness	

	

VALUE
Each person has a different ability to transform resources into value	

	

MATERIALISTIC? 
mix materialistic and non materialistic factors for human welfare	

	

DISTRIBUTION
Distribution of opportunities is the key 	

 	

                    Copyright © 2013. World Wide Web Foundation. All rights reserved   25
Photo by levork - http://flic.kr/p/cBZMGC	




A.K.A. 	

SUPERPOWERS	





        Copyright © 2013. World Wide Web Foundation. All rights reserved                                        26
External
                       factors
                                                                                                                      Identity	



                                                                                                   Security	

                        Social	



Actions 	

     Outputs	

            Outcomes	

                          Impact 	

                              CAPABILITIES	




                                                                                                Informational	

                     Political	



                                                                                                                     Economic	

              Behaviours 
              Assumptions

                             Copyright © 2013. World Wide Web Foundation. All rights reserved                                           27
Actions 	

            Outputs	

                    Outcomes	

                  Impact 	





                                                    Help                             Improve economic
?                        ?                          them                              condition of new
                                                    learn                              generation of
                                                                                         Africans



                  Copyright © 2013. World Wide Web Foundation. All rights reserved
Photo by SDFA	





                   Copyright © 2013. World Wide Web Foundation. All rights reserved
Actions 	

    Outputs	

      Outcomes	

    Impact 	





 Cheap solar                Study               Help            Improve economic
lamps for kids               after              them             condition of new
                            sunset              learn             generation of
                                                                    Africans
      •    Kids will study,      •    Study after
           not play                   sunset is effective
      •    Parents will               (kids not tired)
           allow kids to keep
           lamps
Influence of Mwangambora lamp in study performances
45


40


35


30


25                                                                                                                  11-12
                                                                                                                    9-10
20                                                                                                                  7-8
                                                                                                                    4-6
15                                                                                                                  1-3


10


 5


 0
     0-5%     6-10%          11-15%                  16-25%                   26-35%               36-50%   ABOVE
                                                                                                             50%
            CHANGE IN PERFORMANCE AFTER GETTING MWANGABORA SOLAR LAMPS OVER 18 MONTHS




                                Copyright © 2013. World Wide Web Foundation. All rights reserved                      31
Photo by MPrep	


Copyright © 2013. World Wide Web Foundation. All rights reserved
Photo by MPrep	


                    Copyright © 2013. World Wide Web Foundation. All rights reserved
Copyright © 2013. World Wide Web Foundation. All rights reserved
Actions 	

            Outputs	

                    Outcomes	

                  Impact 	





SMS-based     Spot  fill Help                                                                   Improve economic
  Tests      edu gaps +   them                                                                    condition of new
  and         Improve     learn                                                                    generation of
mentoring student-teacher                                                                            Africans
              dialogue
    •    Kids take tests             •      Better
    •    Kids understand                    relationship à
         gaps                               better
    •    Teachers will not                  performances
                              Copyright © 2013. World Wide Web Foundation. All rights reserved



         evaluate kids on
         these tests
I ♥                                          	


1. Minimum Viable Intervention	





                    Copyright © 2013. World Wide Web Foundation. All rights reserved   36
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Photo by One Laptop per Child - http://flic.kr/p/8rvUK5	


Copyright © 2013. World Wide Web Foundation. All rights reserved                                                    38
I ♥                                           	


1. Minimum Viable Intervention	


2. Frugal Innovation	





                      Copyright © 2013. World Wide Web Foundation. All rights reserved   39
Copyright © 2013. World Wide Web Foundation. All rights reserved   40
I ♥                                           	


1. Minimum Viable Intervention	


2. Frugal Innovation	


3. New types of investments	





                      Copyright © 2013. World Wide Web Foundation. All rights reserved   41
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Copyright © 2013. World Wide Web Foundation. All rights reserved   43
WHERE CAN YOU APPLY THIS?
Copyright © 2013. World Wide Web Foundation. All rights reserved   45
Copyright © 2013. World Wide Web Foundation. All rights reserved   46
YOUR 	

                            YOUR 	

                                   YOUR 	

STORY 	

                           STORY 	

                                  STORY 	

 HERE	

                             HERE	

                                    HERE	





            Copyright © 2013. World Wide Web Foundation. All rights reserved               47
HOW?	

Methods and tools
CO-
                    DESIGN	

                                                                                BEHAVIOUR
TECHNOLOGY                                                                      MAPPING	

PROBES	


  LIVING 
               Learn	

                                                               Build	

  LABS	


                                                                                             PILOT
                                                                                             DESIGN	

    SURVEYS
    	


                                 Measure	

                        MONITORING 
                        EVALUATION LOGIC	

                   Copyright © 2013. World Wide Web Foundation. All rights reserved                      49
BEHAVIOUR MAPPING	

Copyright © 2013. World Wide Web Foundation. All rights reserved   50
IMPACT	

       EXPECTED             INDICATOR	

 MEASURE	

                                        BASELINE	

   TARGET 	

                RESULT	

+ economic      + learning in        Change in                       Before/after	

condition	

    school 	

           performance in
                                     school results	

+ economic      + learning in        Increase in         Hours 	

condition	

    school 	

           nighttime study 	

+ economic      + learning in        Increase in                     Qualitative 	

condition	

    school 	

           supporting
                                     other kids	

+ economic      + attention to       …	

                            …	

condition	

    their kids’
                education 	

…	

            …	

                 …	

                            …	


Goal 2	





               MONITORING  EVALUATION LOGIC	

                                 Copyright © 2013. World Wide Web Foundation. All rights reserved                              51
TECHNOLOGY PROBES
WHAT WOULD YOU DO
WITH SKYPE?	





      Copyright © 2013. World Wide Web Foundation. All rights reserved   53
Innovation, Investment, Influence and Impact: design that fosters change
Combine Skype
contact with drum	



                       Copyright © 2013. World Wide Web Foundation. All rights reserved   55
Combine Skype                                 Sell product +
contact with drum	

                              contact	



                       Copyright © 2013. World Wide Web Foundation. All rights reserved   56
Combine Skype                                 Sell product +                             Skype lessons	

contact with drum	

                              contact	



                       Copyright © 2013. World Wide Web Foundation. All rights reserved                      57
THEORY OF CHANGE	

What impact do you want to have? How do you get there?	

                             	

             NEW  OLD METHODS 
      Impact-driven design mostly as a framework	

                             	

    MINIMUM VIABLE INTERVENTION 
             FRUGAL INNOVATION	

       It’s what are most likely to have an impact	

                             	

      FOLLOW NEW PATHS OF MONEY
Crowd-funding, competition, impact investment, CSR funds
THANKS!	

             Franco Papeschi
Resources	

	

THEORY OF CHANGE
http://www.thinknpc.org/publications/theory-of-change/	

http://www.hfrp.org/evaluation/the-evaluation-exchange/issue-archive/evaluation-methodology/an-introduction-to-theory-
of-change 	

	

CAPABILITIES APPROACH 	

http://plato.stanford.edu/entries/capability-approach/	

	

DEVELOPMENTAL EVALUATION
http://www.plexusinstitute.org/resource/dynamic/forums/20120210_111107_20889.pdf	

http://www.fsg.org/tabid/191/ArticleId/708/Default.aspx?srpush=true 	

	

DESIGN FOR SOCIAL IMPACT TOOLKIT (IDEO)
http://www.ideo.com/work/design-for-social-impact-workbook-and-toolkit/	

	

COLLABORATIVE ACTION TOOLKIT (FROG DESIGN)
http://www.frogdesign.com/collective-action-toolkit	

	

WEB FOUNDATION	

http://www.webfoundation.org	

http://mlab.co.ke	

http://www.mobilewebghana.org	

	

 	

                                                                                                                     60

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Innovation, Investment, Influence and Impact: design that fosters change

  • 1. Innovation, Investment, Influence and Impact: DESIGN THAT FOSTERS CHANGE Franco Papeschi #D4C #IxD13 @bobbywatson
  • 2. Copyright © 2013. World Wide Web Foundation. All rights reserved 2
  • 3. Charity founded by Tim Berners-Lee open Web available, usable, and valuable for everyone Copyright © 2013. World Wide Web Foundation. All rights reserved 3
  • 5. MOBILE ENTREPRENEURSHIP LABS People with ideas Mobile start-ups and a bit of dev/biz skills with social impact Copyright © 2013. World Wide Web Foundation. All rights reserved 5
  • 7. 7
  • 9. 9
  • 11. 11
  • 12. /promo for Web Foundation I promise Copyright © 2013. World Wide Web Foundation. All rights reserved 12
  • 13. Copyright © 2013. World Wide Web Foundation. All rights reserved 13
  • 14. governance empowerment capacity- building stakeholder Global south civil society disadvantaged development excluded beneficiaries impact field trip donors DO YOU SPEAK NGO? change baseline power analysis low overhead microfinance ICT4D PPP (public-private partnership) root cause sensitize scale-up ownership pro-poor mHealth mEdu mLife mAgri participatory decision-making inclusive capabilities self-sustainability Copyright © 2013. World Wide Web Foundation. All rights reserved 14
  • 15. Photo  by  Oxfam  Interna1onal  -­‐  h4p://flic.kr/p/8aeVq6   Too many failures Now focused on demonstrating value ability to change through interventions Copyright © 2013. World Wide Web Foundation. All rights reserved 15
  • 16. A FRAMEWORK Theory of Change
  • 17. Actions Copyright © 2013. World Wide Web Foundation. All rights reserved 17
  • 18. Actions Outputs Copyright © 2013. World Wide Web Foundation. All rights reserved 18
  • 19. Actions Outputs Outcomes Copyright © 2013. World Wide Web Foundation. All rights reserved 19
  • 20. Actions Outputs Outcomes Impact Copyright © 2013. World Wide Web Foundation. All rights reserved 20
  • 21. Scrat – copyright XX Century Fox Copyright © 2013. World Wide Web Foundation. All rights reserved 21
  • 22. Actions Outputs Outcomes Impact store acorn break ice big crack destroy in iceberg iceberg Copyright © 2013. World Wide Web Foundation. All rights reserved 22
  • 23. External factors Actions Outputs Outcomes Impact ? Behaviours Assumptions Copyright © 2013. World Wide Web Foundation. All rights reserved 23
  • 24. Impact on what individuals and communities are capable of Identity Amartya Sen Security Social CAPABILITIES Informational Political Economic Copyright © 2013. World Wide Web Foundation. All rights reserved 24
  • 25. Capabilities FREEDOM Capabilities make individuals and communities free HAPPINESS IS TRICKY multi-variate nature of activities contributing to happiness VALUE Each person has a different ability to transform resources into value MATERIALISTIC? mix materialistic and non materialistic factors for human welfare DISTRIBUTION Distribution of opportunities is the key Copyright © 2013. World Wide Web Foundation. All rights reserved 25
  • 26. Photo by levork - http://flic.kr/p/cBZMGC A.K.A. SUPERPOWERS Copyright © 2013. World Wide Web Foundation. All rights reserved 26
  • 27. External factors Identity Security Social Actions Outputs Outcomes Impact CAPABILITIES Informational Political Economic Behaviours Assumptions Copyright © 2013. World Wide Web Foundation. All rights reserved 27
  • 28. Actions Outputs Outcomes Impact Help Improve economic ? ? them condition of new learn generation of Africans Copyright © 2013. World Wide Web Foundation. All rights reserved
  • 29. Photo by SDFA Copyright © 2013. World Wide Web Foundation. All rights reserved
  • 30. Actions Outputs Outcomes Impact Cheap solar Study Help Improve economic lamps for kids after them condition of new sunset learn generation of Africans •  Kids will study, •  Study after not play sunset is effective •  Parents will (kids not tired) allow kids to keep lamps
  • 31. Influence of Mwangambora lamp in study performances 45 40 35 30 25 11-12 9-10 20 7-8 4-6 15 1-3 10 5 0 0-5% 6-10% 11-15% 16-25% 26-35% 36-50% ABOVE 50% CHANGE IN PERFORMANCE AFTER GETTING MWANGABORA SOLAR LAMPS OVER 18 MONTHS Copyright © 2013. World Wide Web Foundation. All rights reserved 31
  • 32. Photo by MPrep Copyright © 2013. World Wide Web Foundation. All rights reserved
  • 33. Photo by MPrep Copyright © 2013. World Wide Web Foundation. All rights reserved
  • 34. Copyright © 2013. World Wide Web Foundation. All rights reserved
  • 35. Actions Outputs Outcomes Impact SMS-based Spot fill Help Improve economic Tests edu gaps + them condition of new and Improve learn generation of mentoring student-teacher Africans dialogue •  Kids take tests •  Better •  Kids understand relationship à gaps better •  Teachers will not performances Copyright © 2013. World Wide Web Foundation. All rights reserved evaluate kids on these tests
  • 36. I ♥ 1. Minimum Viable Intervention Copyright © 2013. World Wide Web Foundation. All rights reserved 36
  • 37. Copyright © 2013. World Wide Web Foundation. All rights reserved 37
  • 38. Photo by One Laptop per Child - http://flic.kr/p/8rvUK5 Copyright © 2013. World Wide Web Foundation. All rights reserved 38
  • 39. I ♥ 1. Minimum Viable Intervention 2. Frugal Innovation Copyright © 2013. World Wide Web Foundation. All rights reserved 39
  • 40. Copyright © 2013. World Wide Web Foundation. All rights reserved 40
  • 41. I ♥ 1. Minimum Viable Intervention 2. Frugal Innovation 3. New types of investments Copyright © 2013. World Wide Web Foundation. All rights reserved 41
  • 42. Copyright © 2013. World Wide Web Foundation. All rights reserved 42
  • 43. Copyright © 2013. World Wide Web Foundation. All rights reserved 43
  • 44. WHERE CAN YOU APPLY THIS?
  • 45. Copyright © 2013. World Wide Web Foundation. All rights reserved 45
  • 46. Copyright © 2013. World Wide Web Foundation. All rights reserved 46
  • 47. YOUR YOUR YOUR STORY STORY STORY HERE HERE HERE Copyright © 2013. World Wide Web Foundation. All rights reserved 47
  • 49. CO- DESIGN BEHAVIOUR TECHNOLOGY MAPPING PROBES LIVING Learn Build LABS PILOT DESIGN SURVEYS Measure MONITORING EVALUATION LOGIC Copyright © 2013. World Wide Web Foundation. All rights reserved 49
  • 50. BEHAVIOUR MAPPING Copyright © 2013. World Wide Web Foundation. All rights reserved 50
  • 51. IMPACT EXPECTED INDICATOR MEASURE BASELINE TARGET RESULT + economic + learning in Change in Before/after condition school performance in school results + economic + learning in Increase in Hours condition school nighttime study + economic + learning in Increase in Qualitative condition school supporting other kids + economic + attention to … … condition their kids’ education … … … … Goal 2 MONITORING EVALUATION LOGIC Copyright © 2013. World Wide Web Foundation. All rights reserved 51
  • 53. WHAT WOULD YOU DO WITH SKYPE? Copyright © 2013. World Wide Web Foundation. All rights reserved 53
  • 55. Combine Skype contact with drum Copyright © 2013. World Wide Web Foundation. All rights reserved 55
  • 56. Combine Skype Sell product + contact with drum contact Copyright © 2013. World Wide Web Foundation. All rights reserved 56
  • 57. Combine Skype Sell product + Skype lessons contact with drum contact Copyright © 2013. World Wide Web Foundation. All rights reserved 57
  • 58. THEORY OF CHANGE What impact do you want to have? How do you get there? NEW OLD METHODS Impact-driven design mostly as a framework MINIMUM VIABLE INTERVENTION FRUGAL INNOVATION It’s what are most likely to have an impact FOLLOW NEW PATHS OF MONEY Crowd-funding, competition, impact investment, CSR funds
  • 59. THANKS! Franco Papeschi
  • 60. Resources THEORY OF CHANGE http://www.thinknpc.org/publications/theory-of-change/ http://www.hfrp.org/evaluation/the-evaluation-exchange/issue-archive/evaluation-methodology/an-introduction-to-theory- of-change CAPABILITIES APPROACH http://plato.stanford.edu/entries/capability-approach/ DEVELOPMENTAL EVALUATION http://www.plexusinstitute.org/resource/dynamic/forums/20120210_111107_20889.pdf http://www.fsg.org/tabid/191/ArticleId/708/Default.aspx?srpush=true DESIGN FOR SOCIAL IMPACT TOOLKIT (IDEO) http://www.ideo.com/work/design-for-social-impact-workbook-and-toolkit/ COLLABORATIVE ACTION TOOLKIT (FROG DESIGN) http://www.frogdesign.com/collective-action-toolkit WEB FOUNDATION http://www.webfoundation.org http://mlab.co.ke http://www.mobilewebghana.org 60