The average fees of 30+ digital platforms benchmarked. average fee paypal, airbnb, apple, itunes, gettyimages, etsy, amazon, groupon, gilt and many others.

1. Why it’s FAIR that
Apple takes
30% of your money
The average fees of
30+ digital platforms
benchmarked.
cc flickr mikkosaari

2. 45% commission
on every sale?
Which cut do digital businesses take?
Too high? too low?
cc flickr mikkosaari

3. We help companies find new revenue.
www.boardofinnovation.com
To inspire you we’ve compared already 30+ platforms:
cc flickr mikkosaari

4. Travel: Marketplaces for lodging
12%www.Airbnb.com
15%www.Expedia.com
12%www.Couchsurfing.org
source
source
source

5. Music: Marketplaces for digital music
30%www.Apple.com/itunes
2.3%www.Spotify.com
15%www.Bandcamp.com
source
source
source
* Better figures are needed.
*

6. This document is just a draft.
It will be updated based on your inputs.
Feedback: @boardofinno - @nickdemey
We only looked at percentages and the
averages fees. We didn’t take into
account one time fees and other
additional revenue streams.

7. Photography: Marketplaces to sell photos.
80%www.Gettyimages.com
72%www.Shutterstock.com
50%www.Stocksy.com*
source
source
source

8. Gaming: Digital marketplaces
30%www.Steampowered.com
5%plus.Google.com/games
source
30%www.Apple.com/itunes
source
source
* Better figures are needed.
15%www.Humblebundle.com
source

9. Food: Online orders & reservations
20%www.Grubwithus.com
2.5%www.Opentable.com
source
11%www.Just-eat.com
source
source
* Better figures are needed.

10. E-commerce: Marketplace
15%www.Amazon.com
3.5%www.Etsy.com
source
9.9%www.Ebay.com
source
source

11. Digital Payment & donation solutions
10%www.Flattr.com
2.9%www.Paypal.com
source
2.75%www.Square.com
source
source

12. Deals & discount platforms
50%www.Gilt.com
50%www.Groupon.com
source
20%www.Fab.com
source
source

13. Crowdfunding
15%www.PledgeMusic.com
10%www.Kickstarter.com
source
4%www.Indiegogo.com
source
source

14. Crowdsourcing
5%www.ideaken.com
45%www.99designs.com
source
40%www.Quirky.com
source
source

15. P2P Carsharing
35%www.Justshareit.com
40%www.Getaround.com
source
40%www.Relayrides.com
source
source

16. This is a living document!
Which categories should we include next?
Do you have better or more recent numbers?
Feedback: @boardofinno - @nickdemey
www.boardofinnovation.com