Some insights how make money via linkedin, facebook, twitter and other social media. visit us at www.boardofinnovation.com follw via www.twitter.com/nickdemey

1. SM SECRETS
how to make money with it
- slidedeck for social media event #smsecrets -

2. Lucky you,
I’m the guru
of social media
by DanMan2008

3. Lucky you,
I’m the guru
of social media
No, I even hate the term Social Media
It’s only used by unexperienced people.
People in the know will just talk about
their next mailing via linkedin or the
the compression rate of facebook pics.
Very concrete stuff... no vague terms
and yes sometimes I mess things up.
Let me just give you few examples how
we use this “new” media.
by DanMan2008

4. - This is how people see me online -

5. - there is no such thing as a private & professional life -
Personal pics on Facebook:
e.g. I found something
behind the fridge...

6. - there is no such thing as a private & professional life -
Personal pics on Facebook:
e.g. I found something
behind the fridge...

7. - there is no such thing as a private & professional life -
Personal pics on Facebook:
e.g. I found something
behind the fridge...
client
partners

8. - there is no such thing as a private & professional life -
Personal pics on Facebook:
e.g. I found something
behind the fridge... who’s he?
client
partners

9. The first impression of me for a potential client:
a mutaded potato...

10. But that’s ok!
People do business with people.
So embrace this fact and just have a good time. Business will follow if people trust you.

11. Reason why I’m here today:
“Nick, How do you use Linkedin?”

12. Reason why I’m here today:
“Nick, How do you use Linkedin?”
0. Set a target, don’t just be there

13. Reason why I’m here today:
“Nick, How do you use Linkedin?”
0. Set a target, don’t just be there
1. Awareness: “hey, this is me!”

14. Reason why I’m here today:
“Nick, How do you use Linkedin?”
0. Set a target, don’t just be there
1. Awareness: “hey, this is me!”
2. Lead generation
3. Credibility

15. - Let’s compare two innovation groups -

16. - Let’s compare two innovation groups -
My previous employer, Our own innovation office,
classic innovation office group has similar age

17. - Let’s compare two innovation groups -
My previous employer,
classic innovation office #263 Our own innovation office,
group has similar age #2883

18. - Let’s compare two innovation groups -
My previous employer,
classic innovation office #263 Our own innovation office,
group has similar age #2883

19. - Let’s compare two innovation groups -
My previous employer,
classic innovation office #263 Our own innovation office,
group has similar age #2883
Automated news
Just broadcasting

20. - Let’s compare two innovation groups -
My previous employer,
classic innovation office #263 Our own innovation office,
group has similar age #2883
Automated news
Just broadcasting Member discussions

21. - Let’s compare two innovation groups -
My previous employer,
classic innovation office #263 Our own innovation office,
group has similar age #2883
Automated news
Just broadcasting Member discussions
mostly local (ex-)employees & (ex-)clients international new contacts, leads,
& potential business partners

22. Reason why I’m here today:
“Nick, How do you use Linkedin?”
0. Set a target, don’t just be there
1. Awareness: “hey, this is me!”
2. Lead generation
3. Credibility

23. - Know your shortcuts -

24. - Know your shortcuts -
It takes me 1.3 sec to find someone.
⌘+L > “li” (chrome quicksearch) > name > Enter
Some days up to 50 times I guess.

25. But what about 0 seconds?
I don’t have time for shortcuts!

26. - Meet Rapportive: Linkedin integrated in Gmail -
Download this plugin via rapportive.com

27. - Meet Rapportive: Linkedin integrated in Gmail -
Download this plugin via rapportive.com

28. These impressions makes us
human. Don’t worry!
Some examples...

29. - Meet our local bank director -

30. - Meet our local bank director -

31. One of our content partners
Sr Strategy Manager @ VISA
Who do you have in mind?

32. You were thinking
of this person, right?
white guy
senior
suit
tie
...

33. - Meet our Sr. Strategy Manager -

34. - Meet our Sr. Strategy Manager -
Oh, Myspace!

35. - Meet our Sr. Strategy Manager -
Oh, Myspace!
Seems she’s having a wonderful time!
Her recent article on business innovation rocked btw!

36. - Hé Nick, weren’t you gonna talk about Linkedin? -

37. - Yes, but we feed our Linkedin network with others -

38. - Yes, but we feed our Linkedin network with others -
www.boardofinnovation.com

39. - Yes, but we feed our Linkedin network with others -
groups
our
pages/ personal
likes networks
our
personal
networks
our
blogs
www.boardofinnovation.com

40. - Yes, but we feed our Linkedin network with others -
groups
our
pages/ personal
likes networks
our
personal
networks
our
blogs
www.boardofinnovation.com

41. - So relevant people visit our platform -
groups
our
pages/ personal
likes networks
our
personal
networks
our
blogs
www.boardofinnovation.com

42. - Basically, we have a shotgun approach -
by Edmandyeo

43. - First, make sure people see you -
Internationally
250K
@timoreilly
@guykawasaki

44. - First, make sure people see you -
Internationally
250K Locally
5K
@timoreilly
@guykawasaki

45. - Then convert visits to sales -

46. - Then convert visits to sales -
Ask upfront for budget

47. - Then convert visits to sales -
Development cost:
< 200 euro
Return within 3 weeks
Sold 1 project +10K euro
Ask upfront for budget

48. - Then convert visits to sales -
Development cost:
< 200 euro
Return within 3 weeks
Sold 1 project +10K euro
Ask upfront for budget
Visit this wizard at
boardofinnovation.com

49. Made by Board of Innovation
international office for business model innovation
Time for a coffee? Let's connect! Consulting & Speaking? learn more
Feedback? Comments?
Twitter: @nickdemey
23/02/2011 BoardofInnovation.com