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@nickdemey
co-founder
How to find
   new ways to
   make money ?
@nickdemey   #smc2011be   Boardofinnovation.com
Copy business
  model patterns
between industries!

@nickdemey   #smc2011be   Boardofinnovation.com
Learn from

             criminals
       the most creative
    entrepreneurs out there!

@nickdemey   #smc2011be   Boardofinnovation.com
Remember?


        $1500 profit
        on the sale of
        1 laptop!
Penny auction sites aka Pay-Per-Bid Auctions


                          • Start price: $0
                          • Pay to make a bid
                          • New price = +$0,1
                          • Timer resets
Huge profits!


           +4000 bids
              at $0.6
          = $2400 revenue
Flood of scams
Business Model Innovation by criminals #smc2011be by @boardofinno
Struggle for live - Business Model Darwinism
Only few survive... - use multiple revenue streams
Marketing take-aways



Pull         Push
Marketing take-aways



 Pull          Push
Abuse a huge
  demand.
Marketing take-aways



Pull         Push
             Create a huge
               demand.
Pull: extreme demand in alcohol (1920)
Pull: extreme demand in alcohol (1920)

                     White
  Grape Juice: warning
   After dissolving the brick in a gallon of
   water, do not place the liquid in a jug
   away in the cupboard for twenty days,
   because then it would turn into wine.
Ban on your product?

Opportunity!
  Text




 @nickdemey #cwf11   Boardofinnovation.com
Pull: extreme demand lightbulbs (2010)
What do they have in common?




Text
Text



  or more vegetable than before...
Pull   Push
       Create a huge
         demand.
It’s no problem when your client
        doesn’t have a problem
as long as he thinks he has a problem
          that you can solve.



@nickdemey   #smc2011be   Boardofinnovation.com
Push:   You’re infected! *not*
cc shandilee




 Most popular tactic

 Scare the S**T out
 of your customers!
 There is nothing better than a scared client.
           @nickdemey #cwf11   Boardofinnovation.com
Push:    Fear! Who’s getting rich? (2010)

        Costs Piracy




         $ 0,14B
         Ransom
Push:    Fear! Who’s getting rich? (2010)

        Costs Piracy             $ 9B
                               Security,...




                     $ 1,8B
                   Insurance
         $ 0,14B
         Ransom
Last take away...
     - the naive people trap-


@nickdemey   #smc2011be   Boardofinnovation.com
To good to be true?
To good to be true?




          “Naive people
                        list”
            €2 - €5/head
Have the guts to get out
 of your comfort zone!

                    @nickdemey
                    nick@boardofinnovation.com


 More info & examples: Boardofinnovation.com

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