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Business Model Innovation by criminals #smc2011be by @boardofinno

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Business Model Innovation by criminals #smc2011be by @boardofinno

  1. @nickdemey co-founder
  2. How to find new ways to make money ? @nickdemey #smc2011be Boardofinnovation.com
  3. Copy business model patterns between industries! @nickdemey #smc2011be Boardofinnovation.com
  4. Learn from criminals the most creative entrepreneurs out there! @nickdemey #smc2011be Boardofinnovation.com
  5. Remember? $1500 profit on the sale of 1 laptop!
  6. Penny auction sites aka Pay-Per-Bid Auctions • Start price: $0 • Pay to make a bid • New price = +$0,1 • Timer resets
  7. Huge profits! +4000 bids at $0.6 = $2400 revenue
  8. Flood of scams
  9. Struggle for live - Business Model Darwinism
  10. Only few survive... - use multiple revenue streams
  11. Marketing take-aways Pull Push
  12. Marketing take-aways Pull Push Abuse a huge demand.
  13. Marketing take-aways Pull Push Create a huge demand.
  14. Pull: extreme demand in alcohol (1920)
  15. Pull: extreme demand in alcohol (1920) White Grape Juice: warning After dissolving the brick in a gallon of water, do not place the liquid in a jug away in the cupboard for twenty days, because then it would turn into wine.
  16. Ban on your product? Opportunity! Text @nickdemey #cwf11 Boardofinnovation.com
  17. Pull: extreme demand lightbulbs (2010)
  18. What do they have in common? Text
  19. Text or more vegetable than before...
  20. Pull Push Create a huge demand.
  21. It’s no problem when your client doesn’t have a problem as long as he thinks he has a problem that you can solve. @nickdemey #smc2011be Boardofinnovation.com
  22. Push: You’re infected! *not*
  23. cc shandilee Most popular tactic Scare the S**T out of your customers! There is nothing better than a scared client. @nickdemey #cwf11 Boardofinnovation.com
  24. Push: Fear! Who’s getting rich? (2010) Costs Piracy $ 0,14B Ransom
  25. Push: Fear! Who’s getting rich? (2010) Costs Piracy $ 9B Security,... $ 1,8B Insurance $ 0,14B Ransom
  26. Last take away... - the naive people trap- @nickdemey #smc2011be Boardofinnovation.com
  27. To good to be true?
  28. To good to be true? “Naive people list” €2 - €5/head
  29. Have the guts to get out of your comfort zone! @nickdemey nick@boardofinnovation.com More info & examples: Boardofinnovation.com

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