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The Ethical Public Relations Professional

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Barbara Nixon
Barbara Nixon
BusinessTechnologie
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The Ethical PR Professional Barbara B. Nixon, Ph.D. (ABD)
In the News . . . ,[object Object],http://youtube.com/watch?v=hyry7RjREyY
Overview ,[object Object],[object Object],[object Object],Copyright © Allyn and Bacon 2006
“ Ethics” means . . .
What Are Ethics? ,[object Object],Copyright © Allyn and Bacon 2006
Three Ethical Orientations ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
PR Professionals Make Ethical Decisions that Must Satisfy . . . ,[object Object],[object Object],[object Object],[object Object]
Ethics in Individual Practice ,[object Object],[object Object],[object Object],[object Object],Copyright © Allyn and Bacon 2006
Ethics in Individual Practice, cont’d ,[object Object],[object Object],[object Object],[object Object],Copyright © Allyn and Bacon 2006
Ethical Dealings with the News Media ,[object Object],Copyright © Allyn and Bacon 2006
Ethical Dealings with the News Media ,[object Object],[object Object],[object Object],[object Object],[object Object],Copyright © Allyn and Bacon 2006
Ethical Decision Making in PR is Like

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The Ethical Public Relations Professional