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EXPLAINING
COMPLEX STUFF
SO PEOPLE UNDERSTAND IT
Barbara Nixon & Brad Bock
Shiloh Technologies
TRIVIA
kosher
vegan
12 flowers
90 ridges
born in 1912
round
best selling cookie brand of 21st century
HOW TO EAT AN OREO
3 TYPES OF OREO EATERS
Biters
Twisters
Dunkers
EXPLAIN JARGON.
JARGON
• Why do we use jargon?
• What is some jargon that is specific to our company?
• When is it okay to use jargon with customers?
BEGIN WITH
THE END IN MIND
IRST
LET THEM FAIL.
First
Attempt
In
Learning
CHUNK THE CONTENT.
READ YOUR AUDIENCE.
LEARNING STYLES
SO FAR . . .
 Explain jargon
 Begin with the end in mind
 Let them fail
 Chunk the content
 Read your audience
Explaining Complex Stuff So People Understand It
Explaining Complex Stuff So People Understand It

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Explaining Complex Stuff So People Understand It

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